Mob4Hire is the world's largest mobile testing and market research community. MobExperience is our premier mobile usability research product, with the ability to access over 50,000 mobile users in 152 countries.

1. We Make Mobile Better World’s Largest Mobile Testing and Market Research Community © 2008, 2009, 2010 Mob4Hire Inc. All rights reserved. Unauthorized duplication is prohibited.

3. The Problem for Mobile App / Web Developers 89% of users experience application crashes. Bad Software = No Downloads = No Revenue “But … how can we create a great user experience?” Mobile users need to see at least 4 stars before they’ll download / purchase. Understanding customers lets you create persistent and viral mobile experiences

5. Ste Step 1 Register and start a project Step 2 Select handset, carrier & country combo’s Step 3 Testers download, run app and perform test script; can involve roaming and tasks plus functional and usability testing Step 4 MOB STAR Rating; testers complete Impact / Performance survey Step 5 Testers get paid, results gathered, analyzed & reported

9. Outcomes in App Store after release Test Sept/Oct; Submitted Oct 13. Live Oct 26. SUCCESS!! Apple accepted app on first try submission to app store. Avg User Rating = 4+ “ Who knew it would be ____ that would jump to the front of the line in retail app development? Highly recommended!”

13. PERFORMANCE Measuring software attributes tells us “how are we doing?” User Experience Software Dimension # of Attributes Definition Overall 2 App meets expectations and does what it is designed to do Stability 4 App behaves consistently across use and does not interfere with other smart phone functions (besides voice) Application Launch 3 App installs easily and opens immediately and consistently User Interface Requirement 5 App is easy to use; graphics, output and menu is easy to understand Language 2 App’s grammar and spelling are correct; if translated, the language used is appropriate and natural Usability 7 Can perform functions with precision; App responds quickly; Inputting information is easy Connectivity 2 App does not interfere with phone calls; works well with limited wireless connectivity Developer Specified Up to 5 Up to 5 developer questions with basic market research or direct reference to specific functionality in mobile app / website

15. Seriously. You can Trust in the Mob. Partners Awards Customers

16. Join the Quality Revolution Contact info@mob4hire.com For a quote and a sample case study which shows a detailed look at the process and usability science behind MobExperience. [email_address] www.mob4hire.com www.mob4hire.blogspot.com www.twitter.com/mob4hire