This document provides guidance on developing business ideas. It emphasizes that having a good idea is not the same as having a business plan. To evaluate an idea's business potential, one should analyze its concept, requirements for delivery, needed team, market size and opportunity, competitive advantages, business model, competition, risks, funding needs, and potential exit. Participants are instructed to identify a problem, consider ideas to address it, and make a business case evaluating an idea against these factors. Developing business ideas requires analyzing feasibility, requirements, and risks rather than just having a solution concept.