Leveraging the power of social media for recruiting

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Overview of transformation of recruiting and use of social media

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Leveraging the power of social media for recruiting

  1. 1. #
  2. 2. Sales Manager Managing DirectorDirector ofOperations
  3. 3. Select Clients
  4. 4. Why Social Media for Recruiting?• Recruiting activities are inherently social• Allows employers to tell their brand story over time• Earlier engagement = lower cost of acquisition
  5. 5. Why Social Media for Recruiting?Shifting Landscape
  6. 6. Why Social Media for Recruiting? Slide 6
  7. 7. Who’s Using Social Media Today?
  8. 8. Who’s Using Social Media Today?
  9. 9. Who’s Using Social Media Today?
  10. 10. Who’s Using Social Media Today? Slide 10
  11. 11. Social Recruiting Activity Today 9 out of 10 Employers are already using Social Media to recruit87% 55% 47%
  12. 12. How Do We Use Social Media45% of recruitersacknowledge alwaysresearchingprospect’s socialnetwork presencebefore an interview Slide 12
  13. 13. Our Approach to Social Recruiting• Strategic Framework• Return on Investment• Cross departmental engagement• Objective-based
  14. 14. Building a Social Recruiting Strategy 1 Information Collection Client Competitors Audience 2 Research & Analysis 3 Gap & Opportunity Identification 4 Social Media Strategy Communications Brand Operations Channels Slide 14
  15. 15. Finding Your Social Brand• Strategy sets the direction• Position the brand where your audience can find you• Be ready for challenges: – usage policies – risk management – escalation procedures• Adapt and learn from your audience• Keep the conversation going Slide 15
  16. 16. Client Case Study: KPMG
  17. 17. Client Case Study: KPMG
  18. 18. Client Case Study:
  19. 19. Why Social Recruiting? • Brand positioning • Competitive advantage • Candidate Quality • Better efficiencies
  20. 20. Questions?

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