Elements of Job Advertisement
Communication Mediums of Job Advertisements
References:
Heneman III, Herbert.; Judge, Timothy A (2005). Staffing Organizations. USA: McGraw-Hill. ISBN 0072987227.
Danny. The Talent Scout's Blog. The 8 Elements of a Good Recruitment Ad. Electronic References. Retrieved from:
http://thetalentscout.wordpress.com/2012/05/12/the-8-elements-of-a-good-recruitment-ad-6/
3. Elements of a
Job Advertisement
Job Title
Location
Company Description
Job Duties
Skills & Qualifications
Salary
Benefits
Call to Action
4. JOB TITLE
The position you are
looking for. Be simple and
be obvious to your pool of
candidates.
LOCATION
Indicate the location of
the job in your posting for
search engine purposes.
5. COMPANY DESCRIPTION
The selling point of the
company. Indicate why your
company is the best place to
work in.
JOB DUTIES
Summary of the key aspects
of the position. Be sure to
sell the job; highlight on the
attractive features and the
challenges the job presents.
6. SKILLS & QUALIFICATIONS
The requirements of the
job: educational background,
credentials, work experience
and KSAOs.
SALARY
Discretion of company to
include this information.
7. BENEFITS
Another selling point of
company. Highlight benefits
to attract more candidates.
CALL TO ACTION
The instructions on how
to apply.
8. Communication medium of
Job Advertisement
At Factory Level
Radio
Television
Newspapers
Brochures
Organizational Websites
Online Job Websites
Social Media