Advertising opportunities on iPad increase your exposure to the most influential, senior, affluent decision makers in an environment proven to maximise engagement and response levels. LinkedIn’s iPad audience represents the greatest concentration of senior decision-makers on our network, more than half of which (53%) are managers, and with over a third (34%) in director-level roles. This audience engages with LinkedIn on their iPads throughout the day, with usage peaking in the evening when members are less likely to access LinkedIn on desktop PCs. Reaching a time-poor audience outside of the conventional working day maximises the potential for engagement with valued content and translates into powerful engagement levels. LinkedIn iPad users are 65% more likely to follow companies on LinkedIn and four times more likely to engage with the display ads that they encounter on their iPad. And since these users have twice as many connections as the average LinkedIn member, their potential to amplify, share and recommend your messages is significantly increased. Display ad formats for iPad maximise this opportunity through standard 300×250 display ad units and the additional option for full-page ads generating maximum impact. Both ad formats support the full range of LinkedIn targeting technologies.

1. Marketing Solutions
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Advertising on iPad maximises engagement
amongst our network’s most senior, affluent and
connected members. And it does so through a
device that commands attention long after their
laptops have been closed and their desks left for
the day.
The iPad is a channel for affluent, senior
decision-makers, with 53% of users occupying
manager level roles or above, and 34% in
director-level positions. Ipad Users are also among
the most connected and therefore the most
influential members on the LinkedIn network, with
twice as many connections as the average user.
Reaching this valuable yet time-poor audience
through their iPads wins any campaign a valuable
share of their most productive thinking time,
outside the confines of the traditional working day.
Tablet usage spikes at home in the evening, as
other demands on time fade away, and this
translates into deeper engagement with valued
content – and greatly enhanced response rates.
iPad users are 65% more likely to follow
companies on LinkedIn. And LinkedIn iPad ads
generate four times the engagement of the
equivalent conventional display formats.
For more information, contact your LinkedIn
Account Representative or visit
emea.marketing.linkedin.com to learn more
about our marketing solutions.
iPad Display
Advertising
Reach LinkedIn’s most
influential members
at their most engaged
LinkedIn iPad ads at a glance:
• 300x250 display ads available
• Use the full range of LinkedIn targeting options
• Provides extended coverage across all times of
day for LinkedIn’s most valuable members
• 34% of audience director-level and above, 53%
manager level and above
• Audience members have double the connections
of the average member
• LinkedIn iPad display ads deliver 4x the
engagement rates of conventional display