Understanding the Technology Buyer on LinkedIn - TECHconnect Bangalore 2015
Persona Of A Technology
• Brian is part of the decision-making process
for Data Centre Software
• He is an Information Technology Manager
working with an Enterprise-sized, High Tech
Company in NAMER
A bit about Brian…
• 16 years in industry covering engineering, support
and information technology
What is Brian doing on LinkedIn?
Brian is using LinkedIn to connect
with experts and engage with
When is he seeking out content and for what needs?
Brian consumes 2 to 4 distinct
pieces of content at each stage of
the buying cycleAssessment Specifications Selection Implementation Management Renewal
Hours spent researching (last 3 months)
What sort of content is he looking for on LinkedIn?
He is actively seeking content to
become a better informed
What else is he seeing on LinkedIn?
Industries sponsoring content to profiles like Brian in
last 6 months
Growth in number of companies targeting profiles
like Brian in last 6 months
Information Technology & Services
Brian is a popular profile
And how does he respond to brand messaging?
Brian is interacting with brand
messaging on LinkedIn
ISU D IM
So what do you need to do to reach Brian?
Know your audience
Engage with relevance