Amnesty UK launched a social media campaign called ProtectTheHuman.com to support their campaign against violence against women on International Women's Day in March 2009. They grew their Twitter followers and created online pledges and actions to raise awareness. On the day, over 3,000 tweets used the campaign hashtag and the campaign website was the most tweeted link. Over 200 people emailed their MP through the campaign site. The social media campaign was successful in raising awareness and encouraging supporters to take action against violence against women.