Made by Many has offices in both London and New York, and they will let us in on their way of working in the intersection between business strategy, product design and user insights with global customers like Skype and Universal to ensure the best end result.

1. @SachseInTheCity | @NikaJaneckova
hej!

2. innovation accelerator

3. identify market opportunities1
bring great products and services to life2
build the capabilities to sustain them3
We help organisations to:

4. Alfred

5. Previously impossible,
Now indispensable,
Market-changing,
Self-sustaining

6. We design the venture
not just the product
BUSINESS
MODEL
PRODUCT VENTURE

7. INSIGHTS-DRIVEN STRATEGIC DESIGN
APPROACH WITH TECHNOLOGY AS A
NATIVE CAPABILITY
ALL OF THE ABOVE, BUT
EXPERIMENTING WITH MORE
ENTREPRENEURIAL MODELS

8. Skype in the Classroom School in the Cloud Macmillan Skype Buddy Skype Workspace
NEW SERVICE LAYERS AROUND AN EXISTING PRODUCT

10. Skype in the Classroom
Simple Directory
Lesson Plans
Scheduling
Guest
Speakers
Virtual Field Trip
Mystery
Skype
Computer Science
Login using
Skype
Analytics &
OptimizationProfessional
Networking

11. Gary Bramall
Global Senior Brand Director, Microsoft
“Made by Many took us on a magical journey,
inspired by the way teachers were hacking Skype
to connect their classrooms.”

12. Gary Bramall
Global Senior Brand Director, Microsoft
“Together we grew it into an everyday learning tool that’s
become a million times more successful than we could
possibly have imagined, and became the ultimate
manifestation of Skype’s soul.”

13. INSIGHTS-DRIVEN STRATEGIC DESIGN
APPROACH WITH TECHNOLOGY AS A
NATIVE CAPABILITY
ALL OF THE ABOVE, BUT
EXPERIMENTING WITH MORE
ENTREPRENEURIAL MODELS

14. Business Market
High margin on owned assets
80% of the catalogue
Classical expertise
Growth of streaming services
Death of high street stores
Large casual classical audience
Audience
Underserved audience
of boomers
Annoyed by radio advertising

16. Composed
A groundbreaking
new D2C service of
online classical music
streaming.
Entirely new service
design and technology
capabilities
for Universal
&

17. Geography Emotional context
Competitors
Habits
Lifestyle
Patterns
Budgets
Familiarity
Flexibility
Technology
Contexts Culture
Family
Wealth
Life stage
Education
Creating a service around customers
100+ qualitative research sessions
Evidence-based decision making
Iterative approach to launches to learn continuously

18. ”
“
”
I don’t know what I want
but I know what I like
Average age of subscriber: 60

19. multi-platform
unified experience
v1
composed.com

20. Creating a business around the service
Created a new venture with Universal
Recruited a core team in London
Expanding from 1 to 25 territories in 2015/16

21. Incubating
the right way

24. 2012
EXPLORING
CONNECTED
PRODUCT DESIGN
2015
LAUNCHING
A SMART
EDUCATIONAL TOY

25. Joining the physical and
digital worlds & helping kids
understand technology

27. Thank you
@MadeByMany | madebymany.com
…and pre-order your Hackaball at hackaball.com