1. 1. What campaign is relevant & timely?
The relevant and timely campaign we have chosen is Animal Welfare and Protection. This month,
there has been an issue concerning animals specifically dogs and cats being abused by some
individuals. In the news, there was a heartbreaking incident where a dog was killed and placed in
a sack by a man and this is issue became viral. Additionally, there have been reports and images
circulating, highlighting further instances of animal abuse. Unfortunately, many animals suffer
silently, and we may not always be aware of their difficulty.This is precisely why we have selected
this topic not just only to share awareness but also to help animals who needs us and to shine a
light on the importance of animal welfare and protection.
2. What social media platform can be used to disseminate the Advocacy?
Using social media sites like TikTok, Instagram, Twitter, and Facebook strategically can greatly
improve animal advocacy and protection. Videos on TikTok that are about animal welfare have the
potential to go viral very rapidly, spreading support and awareness. The storytelling structure of
TikTok is perfect for activists to share narratives of animal rescue, animal suffering, and the beauty
of wildlife. Instagram's visually driven architecture makes it possible to share engaging content
with hashtags for a wider audience, such as postings for animal rescue and education. Twitter's
rapid-fire dialogue and the way that retweets transmit messages quickly help to make campaigns
and awareness more visible. Facebook provides events, campaigns, and specialized pages as
advocacy methods. These platforms have the potential to greatly promote the cause by creating
engaging material, interacting with followers, and working with other advocates.
3. Why is the chosen social platform the most suited for Advocacy? discuss its strength over the
other possible options
Facebook and TikTok are effective tools for advocating for animal welfare and have unique
benefits over other social media networks. Information may be shared widely on Facebook due to
its large user base, and younger viewers are drawn to TikTok because of its visually appealing
structure. Facebook's algorithm encourages viral content, and advocacy messages are further
amplified via TikTok's challenges and hashtags.Twitter and Instagram, on the other hand, offer
similar chances. Facebook and TikTok's unique abilities allow for more complete campaigns to
create a sense of unity and purpose, promoting change in animal care and protection. Campaigns
for animal welfare can benefit greatly from these platforms' wide audience, interesting formats,
and effective targeting capabilities.
