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Digital Demystified
The document proposes creating an online platform to support youth volunteering. It would allow young people to discover volunteer opportunities, apply, create opportunities, accept positions, mentor others, participate, record experiences, and review activities. The platform would integrate online and offline services using open technologies. It aims to inspire young people by providing rich descriptions of real volunteer experiences and enabling self-organization and connections through social features. The goal is for the platform to be youth-led and benefit the entire volunteering sector through collaborative development and shared learnings.
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Digital Demystified
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- 2. anatomy of a tweet P&G (the soap in soap operas) cut TV ads by 44% last quarter, but increased internet spending by 200+%. http://bit.ly/15X1x0 (via @clayshirky) wdowen, Sun 14 jun 21:39 via Search
- 3. anatomy of a tweet P&G (the soap in soap operas) cut TV ads by 44% last quarter, but increased internet spending by 200+%. http://bit.ly/15X1x0 (via @clayshirky) wdowen, Sun 14 jun 21:39 via Search P&G (the soap in soap operas) cut TV ads by 44% last quarter, but increased internet spending by 200+%. http://bit.ly/15X1x0 cshirky 2:12 PM Jun 13th from TweetDeck
- 4. , Tue 16Jun 10:54 via web madebymany Tue 16 Jun 09:27 via web 1364 wdowen Sun 14 jun 21:39 via web cshirky Sat 13 Jun 14:12 from TweetDeck 1524 wethink Tue 16 Jun 09:27 via web
- 5. = 4,654 282 414 1364 1524 66 420 117 86 193 264
- 6. = 4,654 + 19,400 282 414 1364 1524 66 420 117 86 193 264
- 7. = 4,654 + 19,400 + (43x4,564) 282 = 224,176 414 1364 1524 66 420 117 86 193 264
- 8.
- 9. http://bit.ly/15X1x0 ironic, isn’t it
- 10. mass-media: broadcasting controlled messagesto a pliable audience scarce expensive professional top down monopolistic fixed content product
- 11. mass-media: broadcasting controlled messagesto a pliable audience scarce expensive professional top dowm monopolistic fixed content product
- 12. mass-media: broadcasting controlled messagesto a pliable audience nin g scarce expensive professional authorative li monopolistic fixed content product d e c
- 13. daily reach (percentageinternet users) facebook.com bbc.co.uk 20 15 10 5 0 Jan 2008 Jan 2009 source: alexa.com
- 14. in 2005 8%of UK 48% of UK internet internet users had a users have uploaded profile on a social photos, 32% have network uploaded videos - in 2008 it was 35% 66% of UK internet 64m people use users have read flickr.com. They blogs, and 25% have upload 3m photos created one each day source: McCann March ʻ08
- 15. online, as inthe real world, people like to do things together, for a common cause
- 17. social media: internet-basedtools for sharing stuff and organising activity free shared open portable bottom up rich mixed visual anyone service network
- 18. make share use
- 19. If what we’redoing is right, and if we give them the tools, young people will do the marketing and organising for us (and be better at it than we are)
- 21.
- 22.
- 23. people want totell their own stories
- 24.
- 26. New spaces foryoung people the rules of engagement
- 27. Build the story,layer by layer (give activists and involved people tools and media to do it for you, trust them to act for the common good)
- 29. More useful =more engaging (“real engagement is when people do things you didn’t ask them to”)
- 31. Make it personal Peopletrust institutions less and less, but want to be valued and recognised members of communities
- 33. Connect to thewider web
- 35. Decentralise, release control (“thesocial web is disruptive, but some members of the SMT are still resisting”*) *@SteveBridger
- 36. is this yourorganisation?
- 37. Cut across silos Shareexperience, budget, web team resource, more like a network, bust out of silos, new roles (community manager, digital advocate...), new structures
- 38. organise around campaigns, not functions
- 39. Integrate all servicesand communication activities, online and offline
- 40. offline website social web
- 41. Use open APIs,open source software, modular development frameworks, rich media
- 42. Video Mapping Events Bus location Bus route July 2009 Bus timetable Video classes Video creation June 2009 Video editing Bluetooth and MMS enabled Photos bus.vinspired.com Bus blog Blog Bus carbon Blog calculator Blogging Video Blog Tweet Tweet Radio 1 Facebook groups and events Tweet ‘Spot the bus’ competitions Favour chain
- 47. Inspiring a newgeneration - the research shows what works... ...rich descriptions ...real people, real experiences ...in groups, with friends ...quick response How did vinspired.com stack up?
- 48. Discover Advertise Apply Create Accept Mentor Participate Review Record lifecycle of a volunteering opportunity
- 49. Discover Advertise Apply Create Accept Mentor Participate Review Record lifecycle broken after search and apply
- 50. anatomy of avolunteering opportunity
- 51. Settings Prefer- ences Identity Location Viewed Pics Videos Rewards Activities Ratings Content Skills Reviews Diary Groups Friends anatomy of a volunteer
- 52. Search Collaborative filter Personal preferences + Skills matching Friend finding Most interesting creating a marketplace
- 56. serving the wholeexperience rich inspiring descriptions personal, secure real people visible tools for self-organisation a two-way marketplace connected to the wider web
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- 58. 5. Everybody workingtogether
- 59. a working trialto discover what works! created with - and by - young people make learnings available to the sector one platform, benefiting all V programmes everybody working together
- 60. “an online community,supporting youth- led volunteering, virtual volunteering and an interactive on-line market place where young people can promote their skills and interests to volunteer-involving organisations, enabling a two-way recruitment process” Russell Commission report