• Sosial media: • Perannya semakin penting bagi publik dalam membagi dan mendapatkan informasi terkait bantuan kemanusiaan. • Lembaga bantuan kemanusiaan sudah aktif di media sosial, namun belum muncul peran sentralnya (top influencers) dalam percakapan dengan publik. • Potensi dan Tantangan: • Lembaga kemanusiaan memiliki relawan, informasi, dan data dari lapangan yang uptodate; • Di media sosial masih terlihat sendiri-sendiri (silos); • Punya potensi besar dalam menggerakkan percakapan dan aksi berbasis data dan kisah di lapangan. • Data philanthropy: • Lembaga-lembaga kemanusiaan perlu merumuskan dan membangun “data philanthropy” agar bisa memberi impact yang lebih sistemik dan berbasis data; • Publik, institusi umum, pemerintah, dan lembaga kemanusiaan bisa menghadapi tantangan kemanusiaan bersama-sama dengan “data philanthropy”.

1. MEDIA SOSIAL, DATA,
DAN FILANTROPI
Ismail Fahmi, Ph.D.
Director Media Kernels Indonesia (Drone Emprit)
Lecturer at the University of Islam Indonesia
Ismail.fahmi@gmail.com
SHARING SESSION HI
18 MARET 2021

2. 2
1992 – 1997 S1, Teknik Elektro, ITB
2003 – 2004 S2, Information Science, Universitas Groningen, Belanda
2004 – 2009 S3, Information Science, Universitas Groningen, Belanda
2000 – 2003 Inisiator IndonesiaDLN (Digital Library Network pertama di Indonesia)
Mengembangkan Ganesha Digital Library (GDL)
Mendirikan Knowledge Management Research Group (KMRG) ITB
Membangun Digital Library ITB
2009 – Sekarang Engineer di Weborama, Perusahaan berbasis big data (Paris/Amsterdam)
2014 – Sekarang Founder PT. Media Kernels Indonesia, a Drone Emprit Company
2015 – Sekarang Konsultan Perpustakaan Nasional, Inisiator Indonesia OneSearch
2017 – Sekarang Dosen Tetap Magister Teknik Informatika Universitas Islam Indonesia
Ismail Fahmi, Ph.D.
Ismail.fahmi@gmail.com
Lahir: Bojonegoro, 1974
Founder Media Kernels Indonesia

3. AGENDA
• Cyber, Social Media dan Data Management di dunia Filantropi.
• Tantangan Lembaga filantropi dalam mengelola Cyber, Social Media dan
Data Management.
• Upaya transformasi yang relevan untuk filantropi dalam dunia digital.
3

4. TENTANG DRONE EMPRIT
(MEDIA KERNELS)

5. COMMAND CENTER AIS KOMINFO RI
5

6. BIG DATA DI KEMENTERIAN PERTAHANAN
6

7. PIKOBAR JAWA BARAT
7

8. DECK GUBERNUR JAWA BARAT
8

9. SOCIAL MEDIA

10. DATA GROWTH: UNSTRUCTURED DATA
10

11. BIG DATA – BIG GROWTH
11

12. PENGGUNA TWITTER DI INDONESIA
NAIK DARI 27% (2018) MENJADI 56% (2020)
12
27%
52%
56%
2018
2019
2020

13. PENGGUNA MEDIA SOSIAL DI INDONESIA (2021)
13

14. TIKTOK AND VIDEO STRIKE!
14

15. PEOPLE LOVE VIDEO
15

16. PROFILE PENGGUNA MEDIA SOSIAL INDONESIA
16
MILLENIAL
GEN Z

17. K-POPER SOCIAL NETWORK
17
K-POPER

18. STATISTIK MEDIA SOSIAL UNTUK NON
PROFIT ORGS
https://nonprofitssource.com/online-giving-statistics/social-media/

19. FACEBOOK
• 18% of donors worldwide have given through Facebook fundraising tools.
• Of those, 88% say they are likely to give through Facebook fundraising tools in the future.
• 42% of marketers report that Facebook is critical or important to their business.
• 93% of social marketers use Facebook advertise regularly.
• Facebook refers 29.4% of traffic to donation pages on #GivingTuesday.
• More than 29% of mobile donation traffic on Giving Tuesday came from Facebook.
• In an average peer-to-peer fundraising campaign, 15-18% of donations are referred
directly from Facebook.
• 84% of Facebook users share to show their support for a cause and highlight issues that
are important to them.
• Daily watch time for Facebook Live broadcasts grew 4x over the course of 2016.
• On Thursdays and Fridays, engagement is 18% higher.
• Nonprofits share an average of 1.2 Facebook updates and upwards of 5.3 Twitter updates
per day.
19

20. YOUTUBE
• In an average month, 8 out of 10 18-49 year-olds watch YouTube.
• Among millennials, YouTube accounts for 2/3rds of the premium online
video watched across devices
• More than half of YouTube views come from mobile devices
• The average mobile viewing session lasts more than 40 minutes
• The most viewed brand videos are on average 31–60 seconds long (32%
of all views)
• In 2015, 18-49 year-olds spent 4% less time watching TV while time on
YouTube went up 74%
• 28% of nonprofits are on Youtube.
• 6 billion nonprofit videos viewed in 2016.
• 57% of people who watch nonprofit videos go on to make a donation.
• 68% of nonprofit video watchers view similar videos within 30 days.
20

21. TWITTER
• 36% of online adults ages 18-29 are on the social network.
• 80% of active users access Twitter via mobile.
• 60% of consumers expect brands to respond to their query within the
hour, but the average is 1 hour 24 minutes.
• 55% of people who engage with nonprofits on Twitter end up taking some
sort of action.
• Twitter users send 700% more visitors to donation pages on Giving
Tuesday than on a typical day.
• 77% of Twitter users feel more positive about a brand when their Tweet
has been replied to.
• Companies using Twitter for customer service see a 19% lift in customer
satisfaction.
• Tweets with images receive 18% more click throughs, 89% more likes, and
150% more retweets.
21

22. GIVING TUESDAY
22

23. INSTAGRAM
• 30% of nonprofits use Instagram to
raise money and awareness.
• 6 in 10 online adults ages 18-29
use Instagram.
• 75% of Instagram users take
action, such as visiting a website or
making a purchase after looking at
an Instagram advertising post.
• 26% of Instagram users make more
than $75,000 per year.
23

24. SUMMARY
• 55% of people who engage with nonprofits on social media end up taking some sort of action.
• 59% of those people donate money.
• 53% volunteer.
• 52% donate clothing, food, or other personal items.
• 43% attend or participate in charitable events in their community because of social media.
• 40% subsequently purchase a product that benefits that charity.
• 25% contact their political representatives either by phone, letter, or email after engaging with a
cause on social media.
• 15% organize their own events in their community afterward.
• For every 1,000 email subscribers, nonprofits have an average of 199 Facebook followers, 110
Twitter followers, and 13 mobile subscribers.
• Nonprofits have claimed Facebook as the most important social media for their causes, with
Twitter in a close second place, and YouTube in third place.
• Nonprofits share a daily average of 1.2 updates on Facebook and 5.3 Tweets.
• 46.1% of churches say that using social media is their most effective method of outreach.
24

25. CHARITY V.S. PHILANTHROPY
25

26. MEMBANDINGKAN 4 LEMBAGA
HUMANITARIAN

27. DASHBOARD DRONE EMPRIT
27

28. MEMBANDINGKAN 4 LEMBAGA
HUMANITARIAN
28
KEYWORDS
VOLUME PERCAKAPAN

29. PERBANDINGAN VOLUME PERCAKAPAN
29

30. PERBANDINGAN TREN 4 LEMBAGA
30

31. PERBANDINGAN COVERAGE
SITUS BERITA
31

32. POPULARITY - FAVORABILITY
32

33. SOCIAL NETWORK ANALYSIS 4 LEMBAGA
33

34. HUMAN INITIATIVE

35. HUMAN INITIATIVE: TREN PERCAKAPAN
BERDASARKAN SUMBER BERITA
35

36. HUMAN INITIATIVE: MOST RETWEETED
36

37. HUMAN INITIATIVE: MOST ENGAGED
37

38. HUMAN INITIATIVE: SHARED IMAGES DI
TWITTER
38

39. HUMAN INITIATIVE: MOST SHARED (FACEBOOK)
39

40. HUMAN INITIATIVE: MOST LIKED (IG)
40

41. HUMAN INITIATIVE: LOKASI USER TWITTER
41

42. RUMAH ZAKAT

43. RUMAH ZAKAT: TREN PERCAKAPAN
43

44. RUMAH ZAKAT: TOP RETWEETED
44

45. RUMAH ZAKAT: MOST ENGAGED
45

46. RUMAH ZAKAT: TOP HASHTAGS
46

47. RUMAH ZAKAT: TOP IMAGES (TWITTER)
47

48. RUMAH ZAKAT: MOST SHARED (FACEBOOK)
48

49. RUMAH ZAKAT: MOST LIKED (IG)
49

50. RUMAH ZAKAT: LOKASI USER TWITTER
50

51. ANALISIS BENCANA:
BANJIR, GEMPA & TSUNAMI, ASAP

52. KEYWORD
52

53. TREN BENCANA (APRIL – SEPT 2019)
Banjir DKI
Gempa Banten
Asap & Karhutla
Gempa di Niigata, Jepang

54. SNA ‘ASAP & KARHUTLA’
54

55. SNA ZOOMED
55

56. AWAL BENCANA ASAP & KARHUTLA
56
Oposisi
Pro Pemerintah PUBLIK

57. GEMPA & TSUNAMI (1-3 AGUSTUS 2019)
57

58. KESIMPULAN
• Dari 4 lembaga kemanusiaan, Rumah Zakat adalah yang paling aktif memanfaatkan
media sosial, dan Human Initiative yang paling sedikit.
• Dalam percakapan ketika terjadi bencana, keempat lembaga kemanusiaan:
• belum muncul sebagai top influencer
• kehadirannya belum signifikan bagi publik di media digital
• belum memberi informasi atau membangun sinergi bersama publik
• padahal punya informasi yang uptodate dari lapangan, namun belum
dimanfaatkan.
• Ketika terjadi bencana, media sosial merupakan sumber informasi paling uptodate
dan penting bagi publik.
• Dalam kasus bencana Asap dan Karhutla, publik tidak bisa sepenuhnya tergantung
kepada lembaga pemerintah dalam mendapat informasi dan melakukan sinergi,
sehingga lembaga kemanusiaan seharusnya bisa hadir terdepan mengisi
kekosongan.
58

59. PELUANG DAN TANTANGAN
• Human Initiative dan lembaga kemanusiaan lain punya potensi sumber
daya manusia, sumber informasi, kemampuan koordinasi, dan
penggalangan dana, sehingga perlu memiliki misi dan strategi dalam:
• information arbitrage (juru tengah informasi)
• membangun sinergi di antara civil society untuk saling membantu
• engagement (interaksi) dengan para stakeholder (lembaga
kemanusiaan, lembaga pemerintah, dan publik)
• memanfaatkan analisis big data untuk memahami peta informasi
bencana sebagai landasan penyusunan strategi, rencana aksi, dan
monitoring aksi di lapangan.
59

60. FUTURE: HOW 5G CHANGES
THE WAY WE USE SOCIAL MEDIA

61. EVOLUTION OF MOBILE SERVICES
61

62. 5G AND SOCIAL MEDIA
• Social video
• Immersive experiences
• Social objects
• Asia, the home of social media innovation
62

63. SOCIAL VIDEO
• More videos
• Super high-resolution videos
• No download time, no buffering,
no bandwidth issues
• More live streaming, video stories
• More video chats and video
conferencing
63

64. IMMERSIVE EXPERIENCES
• Technology:
• Augmented reality
• Virtual reality
• Application:
• 360-degree experiences,
realtime engagement, with all
of our senses
• Ultra realistic video game
experiences with others in social
network
• Example:
• Microsoft – Hololens
• Facebook – Oculus VR
64

65. SOCIAL OBJECTS
• Interaction, follower, and
relationship with objects, not
people.
• For example, with:
• Driverless cars
• Smart office buildings
• Drones
• Kitchen smart fridges
65

66. SOCIAL MEDIA INNOVATION
• Asian countries (South Korea, Japan,
China) are way ahead in 5G.
• Companies pioneering 5G uses for
social media: probably not Facebook,
but ByteDance (TikTok).
• Social media ecommerce in Asia is
much more advanced than in the U.S.
• more mobile ecommerce
experiences in social media.
66

67. TIKTOK: #BANJIR
67

68. TIKTOK: #HUMANINITIATIVE
68

69. TRANSFORMASI:
MICRO TARGETING & DATA PHILANTHROPY

70. GOAL: CONVERSION (SALES)
70
Fokus kita sekarang
DONASI/AKSI

71. TARGET AUDIENS:
MEREKA YANG BENAR-BENAR INGIN ATAU BUTUH
LAYANAN FILANTROPI ANDA
71

72. KENALI TARGET AUDIENS ANDA
PENTING, LUANGKAN WAKTU MIKIR SIAPA YANG BENAR-BENAR JADI TARGET
72

73. MENGAPA “TARGET AUDIENS” ADALAH KUNCI
SUKSES ANDA?
Karena “target audiens” menentukan:
• APA:
• Produk dan layanan yang anda tawarkan,
• Berapa harga yang pantas,
• Kit marketing yang anda butuhkan: website, flyer,
poster, iklan radio, blog, media sosial, iklan online,
dll,
• Manfaat dan fitur yang akan anda tekankan
(highlight) dalam kit marketing,
• Keyword yang tepat saat marketing,
• BAGAIMANA:
• Desain kit marketing
• DIMANA:
• Kit marketing akan ditampilkan,
• Iklan akan dipasang,
• Kanal media sosial yang akan digunakan.
• KAPAN:
• Waktu iklan yang tepat.
• Waktu posting status yang pas.
73

74. TENTUKAN TARGET AUDIENS ANDA
PILIH MINIMAL 2 IDENTITAS DARI DAFTAR INI
1. Demografi
• Age
• Gender
• Income
• Marital Status
• Occupation/Industry
• Educational Level
2. Lokasi
• Satu kota, propinsi, negara, internasional.
3. Psikografi
• Interest/Aktivitas: backpacker, goweser, runner, hidroponik, dll.
• Sikap/Opini: concern climate change, keseimbangan kerja-keluarga,
senang cari yang murah, dll.
74

75. PERAN BIG DATA DALAM CAMPAIGN DAN
MARKETING
75

76. PHILANTHROPY AND
(BIG) DATA PHILANTHROPY
76
Data philanthropy is the idea that something positive can come from this
overload of data. Data philanthropy is defined as the private sector sharing
this data in ways that the public can benefit. The term philanthropy helps to
emphasis that data sharing is a positive act and that the shared data is a
public good.

77. 77

78. DATA AND PHILANTHROPY
78
How can
philanthropy have a
systemic, rather
than an occasional,
impact through
data?

79. DATA PHILANTHROPY: UNTUK BANTUAN
KEMANUSIAAN
• Calling patterns of mobile phone users can determine the
socioeconomic standings of the populace which can be
used to deduce "its access to housing, education,
healthcare, and basic services such as water and
electricity".
• Big data can also provide information on looming disasters
and can assist relief organizations in rapid response and
locating displaced individuals.
• By analyzing certain patterns within this 'big data', could
successively transform the response to destructive
occurrences like natural disasters, outbreaks of diseases
and global economic distress, by employing real-time
information to achieve a comprehension of the welfare of
individuals.
79

80. BIG DATA FOR HUMANITARIAN ACTIONS

81. 81

82. CITIZEN
FEEDBACK
82

83. HAZE GAZER
83

84. MONITORING SOCIAL RESPONSE BEFORE AND AFTER
NATURAL DISASTERS WITH DATA ANALYTICS
84

85. CONTOH:
DATA PERCAKAPAN BANJIR 2018 - 2021

86. TREN BANJIR: FEB 2018 - MARET 2021
86

87. TREN BANJIR: FEB 2018 - MARET 2021
(SELAIN TWITTER)
87
Online News

88. TOP HASHTAGS: POLITIS & FOKUS JAKARTA
88

89. SEBARAN PERCAKAPAN
89

90. NETIZEN DARI JAKARTA YANG PALING AKTIF
90

91. NETIZEN PALING AKTIF: DKI, JABAR, JATIM
91

92. MOST RETWEETED /1: RESILIENCE
92

93. MOST RETWEETED /1
93

94. TOP IMAGES BANJIR DKI 2021
94

95. TOP IMAGES BANJIR DKI 2021 /2
95

96. TOP 30 INFLUENCERS: PUBLIK, MEDIA, LEMBAGA
96

97. POIN PENTING
• Banjir merupakan isu laten yang terus menerus akan berulang seiring
dengan kejadian banjir setiap tahun.
• Perbincangan publik di media sosial:
• cerita tentang ketahanan (resilience) warga menghadapi banjir sangat
besar dan disukai publik;
• informasi paling uptodate tentang kondisi di lapangan;
97

98. PENUTUP

99. TAKE HOME MESSAGES
• Sosial media:
• Perannya semakin penting bagi publik dalam membagi dan mendapatkan informasi
terkait bantuan kemanusiaan.
• Lembaga bantuan kemanusiaan sudah aktif di media sosial, namun belum muncul
peran sentralnya (top influencers) dalam percakapan dengan publik.
• Potensi dan Tantangan:
• Lembaga kemanusiaan memiliki relawan, informasi, dan data dari lapangan yang
uptodate;
• Di media sosial masih terlihat sendiri-sendiri (silos);
• Punya potensi besar dalam menggerakkan percakapan dan aksi berbasis data dan
kisah di lapangan.
• Data philanthropy:
• Lembaga-lembaga kemanusiaan perlu merumuskan dan membangun “data
philanthropy” agar bisa memberi impact yang lebih sistemik dan berbasis data;
• Publik, institusi umum, pemerintah, dan lembaga kemanusiaan bisa menghadapi
tantangan kemanusiaan bersama-sama dengan “data philanthropy”.
99

100. THANK YOU FOR LISTENING
100