This document discusses agile development processes and how to build a successful startup company. It advocates for iterative development with rapid testing and adjustments based on user feedback. It recommends having a small, lean team with lightweight processes, embracing change, lowering costs of change, and hiring customers who share the company's vision. The document contrasts traditional hierarchical "orchestra" models with more flexible "jazz ensemble" approaches and notes how new media can be both rapid and visual with a strong evolving strategy.

2. hello

3. we set up in September 2007

4. we make platforms,
not banners...

5. we help brands and publishers
create, manage and monetise
community and Rich Internet Applications

6. we’re not game changers
the game changed us

7. we embrace change

8. the lean years

9. get real, or die

10. we got real
Lower Your Cost of Change
Change Is Your Best Friend
Hire the Right Customers
Stay Lean
Meetings Are Toxic
Shrink Your Time
Actions Not Words
What’s The Big Idea?
Have An Enemy
Build Less
Test In The Wild
Rinse and Repeat

11. The competitive
advantage of being
small, lean and nimble
http://gettingreal.37signals.com/

12. Agile methodologies

13. Conventional, linear development process
Big ideas, big bang launch, big budgets
measure
new
adjust
design big strategy
user
big strategy and build
research
Iterative, Agile, emergent development process
Micro-strategies, big insights, rapid iterations
insights
plan
plan adjust
design
design adjust
launch
launch A. Continue
plan
little strategy
measure
measure design insights
B. Try something else
launch
measure
little strategy little strategy
learning curve
learning curve
Nicked and adapted for Web from David Armano

14. act like a start-up

15. old new
new vs new
media media

16. orchestra jazz
vs
model ensemble

17. traditional creative
vs
leader leader

20. new new media
rapid, iterative, visual
strong vision
small, evolving strategy
lean, agile, open
lightweight processes
URL here

21. old new media
big
slow
linear
interruptive
often tech-tied

22. articulate strategy through design
1800x

23. Amnesty.org
Ghana
(IS)
Amnesty.org.uk
United
States
Netherlands
Getting Content
Things Done
Blogging
Platform
Visible
activism
Irrepressible
Beijing
Olympics
Violence
Unsubscribe
Against
Women

25. make models and prototype

26. work very fast
17
days
12
week
s
5
days

27. work in real time
client in the room

28. involve techies at the top table

29. be social & build your network

30. be social & build your network

31. be generous

32. you don’t have to
change...
survival isn’t
mandatory

33. http://www.madebymany.co.uk
http://twitter.com/madebymany