This document discusses the differences between static and dynamic businesses. Static businesses are structured in a rigid, siloed way with each part optimized independently, while dynamic businesses are constantly changing interconnected systems. The document advocates for dynamic businesses that organize themselves as flat, agile, responsive networks of self-directed, multidisciplinary teams where power flows to talent rather than hierarchy and people are t-shaped with broad basic knowledge and deep expertise in some areas.

1. Made by Many
Extract on flat structures and dynamic teams

2. Static businesses
Can be verified at each point in
time
Tend to be silo’d, structured
Each part can be optimised
independently

3. Dynamic businesses
Constantly moving
Permanent revolution
Dependent complex system
Change one thing, change
everything

4. Static businesses organise
themselves in pyramids

5. and
silos

6. We aspire to be flat
but what does that mean

7. Stripping out many
layers of
management

8. Agile
Responsive
Interconnected networks

9. Structured around self directed,
multi-disciplinary, cross-functional
teams

10. Self organising project
teams
Directed by a team
leader
Aware of each others
roles

11. High degree
of employee
engagement
in decision
making

12. Power flows to talent not up an organisation chart

13. ever shifting collaborations
internally and externally
built on respect, balance
and personal responsibility

14. No departments, no pigeon holes
No one between you and the person you need to
work with
Self awareness and adaption is valued
Access to everyone to bring up any issue

15. T-shaped people
• We train everybody in the basics of each
discipline to create t-shaped people
• But actually they are Tetris shaped with
a degree of knowledge at the top and
several vertical strips of deep
knowledge
• We don’t expect everyone to become an
interaction designer/developer more to
understand interaction design and
development

16. No job titles
• No-one has a job title, you are the sum
of abilities in disciplines
• We want people to have many strings to
their bow
• We want people to contribute in any
areas they can
• No-one should be pigeon-holed