This document provides information about the vinspired awards, which recognize and reward volunteering achievements by 16-25 year olds in the UK. It discusses the launch and promotion of the awards, including marketing activities from May-June 2009. It then demonstrates how individuals can log their volunteer hours and activities on the vinspired website to apply for awards. The document outlines the categories of awards, from The Eco Award to The Transform Award, and shares plans for an annual celebration event and marketing milestones to promote the award nominations and winners.

1. Blue Peter
Remi Dani
Carissa Matt
Charlotte Marie

2. Becky Eakins
Emma Oyetey

4. Aims of the session
Ai f th i
• Launch and promotion of the
vinspired awards.
• Navigating the vinspired
awards on line: Getting started.
g
• I t d i
Introducing th vinspired
the i i d
National Awards 2009

5. Launch and promotion
of the scheme
Becky
B k
Matt

6. vinspired awards
• Recognition & reward for volunteering
achievements
• Launched by James Caan – February 2009
• vfifty, vimpact, national awards
vfifty, vimpact, national awards

8. Marketing activities
• Campaign live across May & June
2009:
2009
– Creation of posters and leaflets issued to
the network & 600 universities/FE institutions
– E-mails to databases of volunteers issued
to 252,000 young people
– O li
Online b
banner advertising on j b sites lik
d ti i job it like
milkround.com – 5 mill impressions
– Creation of charity pastiche along lines of
“we are the world” -235,000 views secured
to date

11. The Demonstration
Th D t ti
• V20 members
Matt
Dani
Carissa
Remi
Charlotte
Ch l tt
Marie

12. So f
S far
• vfifty
50 hours
Reflection on impact & skills
• vimpact
p
Planning
Further 100 hours
Reflection on impact & skills
Telling others
g

13. Demo
• Logging activities and recording
hours
• Recording the impact their
volunteering has had
• Recording skills they have used /
developed
• How to upload piece of
reference material
• How to apply for vfifty

14. The vInspired National
Awards 2009
d

15. Russell Recommendation
Number 5
• ‘To celebrate the
achievements of young
volunteers, v should facilitate
,
an annual youth volunteering
award ceremony to recognise
and reward young people for
their
th i contributions t UK
t ib ti to
society’

16. Aims
Ai
• To recognise and value the contribution and
achievements of 16-25 year old volunteers.
16 25
• Engage key stakeholders (including
corporate partners, third sector, government
partners sector
and media) to demonstrate the positive
impact of volunteering on skills, employability
and communities across England
• Demonstrate that volunteering is exciting and
has tangible benefits for young people

17. The Logo
Th L
Remi
i

18. Unsuccessful logos
U f ll

19. Final l
Fi l logo

20. The Categories
Th C t i
Dani
Clarissa
i

31. Categories:
g
The eco award for The energy award The genius award The unite award
the environment g
for outstanding for innovation and for team activity
y
contribution creativity
The shout award The legend award The inspired award The transform award
for campaigning for outstanding for the most for exceptional
leadership inspirational community
volunteer impact
The fresh award The bridge award
for the best new for community
volunteer cohesion

32. The
Th celebration
l b ti
Charlotte

33. Slide will
include
include
CAD
drawings of
event,
event
available
tomorrow

35. Marketing
M k ti
Becky

36. National Awards Marketing milestones
National Awards Marketing milestones
BIG PLEA! We need your stories to showcase award winners‐ they
could appear in lights in a press/radio or outdoor campaign! Send them
to awardsmarketing@vinspired.com
to awardsmarketing@vinspired com
Nominations close
Nominations
Seeding campaign of
Seeding campaign of
open
nominees videos
Inform network Outdoor/cinema ads
/partners showcasing nominees
YAT tool kit
YAT tool kit
developed by v20
Regional case studies of nominees
Materials for distribution to
16‐25’s at festivals
Radio campaign to drive Radio campaign to tell
Radio campaign to tell
nominations on Global sts stories of nominees
Online advertising
Event
PR to promote nominations
June July Aug Sept
p Oct Nov
Phase 2: Create buzz and
ggg
Phase 1: Generate nominations Phase 1: Generate nominations
excitement around the event

37. The Nominations Process
Th N i ti P
Dani
Clarissa
i

38. Thanks f
Th k for your ti
time
• Any q
y questions?

39. “Wearethev’s”
Wearethev s
- making of
• Making of wearethev’s to be
g
embedded here….