John Cadbury established Cadbury in Birmingham, England in 1824. Cadbury grew to become a British multinational confectionery company and the largest chocolate producer in the UK, until it was acquired by Kraft Foods in 2009. In India, Cadbury leads the chocolate market with over 55% share. While India's chocolate sales are growing, Indians consume the least amount of chocolate per capita among emerging markets at around 117 grams per year.

1. PRESENTEDBY
ABHISHEKKUMAR
MD.HASSANMUJTABA

2. About Cadbury
• Started by John Cadbury.
• Cadbury is a British multinational confectionery subsidiary company
wholly owned by American company Mondelez International since 2012.
• Cadbury was established in Birmingham, England in 1824, by John
Cadbury.
• Factory in Bourneville in 1861- largest chocolate production in U.K.
• On 7 September 2009 Kraft Foods made a £10.2 billion (US$16.2 billion)
indicative takeover bid for Cadbury

3. Indian Chocolate Industry
• India's chocolate sales crossed Rs 10,000 crore
in 2014, up 24% from a year earlier.
• On a per capita basis, Indians consumed
roughly 117 gm of chocolate a year, the least
among emerging markets.
• Formerly Cadbury India , leads the market
with 55.5% share in value terms, with five of
its brands among India's top 10.

4. Top competitors of Cadbury
30.6
7.9
6.7
9.6
3.1
3
Sales
cadbury mondelez
5 star
munch
cadbury gems and perk
cadbury celebration
kinder joy

5. India consumes the least among emerging market
0
1
2
3
4
5
6
India China Brazil Turkey Russia
0.1 0.2
1.6
2
5.3

6. Sweet Growth
75
100
120
130
150
170
60
90
100
140
170
180
0
20
40
60
80
100
120
140
160
180
200
2010 2011 2012 2013 2014 2015
value
volume