COMPARITIVE STUDY OF CADBURY 5 STAR AND CADBURY DAIRY MILK BY TEJASVI TYAGI,SHAMLI

1. COMPARISON BETWEEN
DAIRY MILK
and
5 STAR
BY
TEJASVI TYAGI.SHREE RAM GROUP OF COLLEGE..

2. CHOCOLATE:
• Chocolate is a sweet.
• It is made in the form of a liquid,
paste, or in a block, or used as a
flavoring ingredient in other foods.

3. • Not only it has the quality of taste but It is
also very advantageous as a part of
nutrition. It is a real good for the blood
pressure patients, it reduces the risk of
cancer and diabetes, boosts up the brain
function and also controls the body sugar
level. Also, it is scientifically proved that
having a chocolate per day can boost up
the production hormone called serotonin
that helps in keeping a person joyful and
happy.

4. top 10 most popular and best chocolate brands
in India 2019.
• 10. Bar one
• 9. Milky Bar
• 8. Nestle Alpino
• 7. Munch
• 6. Perk
• 5. 5 STAR
• 4. Bournville
• 3. Galaxy
• 2. Kit Kat
• 1. Dairy MILK

5. DAIRY MILK
V/S
5 STAR

6. DAIRY MILK
• Dairy Milk is a brand of milk chocolate
which was manufactured from the house
of Cadbury company.
• It is the oldest and trusted brand of
chocolate in India.
• It was first introduced in 1905, in the
United Kingdom
• It is liked by the people of every age for
its shape and sweetness.

7. 5 STAR• 5star was introduced in 1969 in India.
• It is mainly consumed by the children.
• It is sweet, crunchy and tasty with
chocolate and caramel combo.
• It is the best selling variant of chocolate
in India.
• Its ingredients include chocolate, sugar,
liquid glucose and Vegetable oil.

8. COMPARISON
BASIS:
• NUTRITION
• INGREDIENTS
• WRAPING
• STP
• PRICING AND VARITIES.
• BRAND AMBASSADOR
• SLOGANS
• SURVEY AND POPULARITY.
• CONCLUSION.

9. NUTRITION (45 GMS).
DAIRY MILK:
 Energy240 kcal -
12%
 Fat14 g-20%
 Saturates8.3 g-
41%
 Sugars25 g-28%
 Salt0.06 g-1%
5 STAR:
Protein 2.7g
Carbs 28g
Fat
energy
14g
251calories

10. INGREDIANTS:
DAIRY MILK:
• MILK**, sugar, cocoa
butter, cocoa mass,
vegetable fats (palm,
shea), emulsifiers
(E442, E476),
flavourings.
• MAY CONTAIN
NUTS, WHEAT.
5 STAR:
Sugar, Liquid Glucose,
Hydrogenated vegetable
fats, apricot kernel, Milk
solids, almonds, raisins,
cocoa solids, invert sugar,
cashew nuts, emulsifiers,
edible vegetable oil, Soya
Solids, stabiliser and
Acidity regulator, Cocoa
butter, Cocoa solids,
Emulsifier.

11. WRAPING:
DAIRY MILK:
Dairy milk has purple ,
golden and white
packaging design.
5 STAR:
This 5 star chocolate
comes with its classic
golden colored packaging
and with the quality five
stars around the wrapper.

12. STPOF
CADBURY

16. PRICING
AND
VARITIES
OF
DAIRY MILK.

20. PRICING
AND
VARITIES
OF
5 STAR

22. 5 STAR :
 5 STAR CRUNCHY:
5 STAR FRUIT AND NUT:
5 STAR 3D:

24. DAIRY MILK BRAND
AMBASSADOR:

27. 5STAR BRAND AMBASSADOR:

28. DAIRY MILK
SLOGANS:
• KUCH MITHA HO JAYE
• PAPPU PASS HO GYA.
• BADHTI DOSTI KE NAAM.

29. 5 STAR SLOGAN:

30. SURVEY :
DAIRY MILK:
PEOPLE WHO LIKE DAIRY
MILK:
NEHA
ARUSHI
GUDIYA
SHRUTI
TEJASVI
5 STAR:
PEOPLE WHO LIKE 5 STAR:
AAYUSHI

31. Conclusion:
From the above survey it is clear
why dairy milk is on the top of all
chocolates in india.
5 out of 6 consumer like dairy
milk.
HENCE,DAIRY MILK WINS.