Cadbury processes cocoa beans from farms in Africa into chocolate at factories in the UK. The cocoa mass is sent to two factories, one to produce plain chocolate and the other to produce milk chocolate by adding milk and sugar. Additional ingredients like cocoa butter and flavorings are mixed in. Chocolate crumbs are pulverized and molded into bars. Cadbury uses market research and customer feedback to understand consumer needs and respond to criticism about issues like the fat content and potential health impacts of chocolate. The company focuses on business ethics like providing education, clean water, and fair working conditions for cocoa farmers.

1. CADBURY

2. INTRO./HISTORY Cadbury Schweppes started in 1824 Cadbury merges in 1969 Annual capital

3. RAW MATERIALS

4. POD/COCOA Raw materials International Human Rights and Ethical trading Policy (HRET)

5. From Bean to Bar… Climatic Factors Land Preparation

6. Then to… Harvesting Fermentation Drying Transportation & Quality Control Management

7. PROCESSING

8. PROCESSING Two types of chocolate involved Cadburys’ Bourneville plain Chocolate. Cadburys’ Dairy milk Chocolate.

9. Production involves.. Chirk cocoa factory, Highest quality beans are processed. Cocoa mass is sent to two factories. The cocoa mass is sent to 2 factories, Bourneville factory. Milk processing factory.

10. Milk Factories, Milk and sugar process. Cocoa mass added. Evaporation Cooking ingredients together. RICH CREAMY TASTE OF CADBURYS’ CHOCOLATE IS PRODUCED.

11. Chocolate crumbs arrive at the Bourneville chocolate factory. Crumbs get pulverized. Additional cocoa butter and special flavorings mixed together.

12. Vegetable fat, 5% vegetable fat added Selected vegetable oils African shea Malaysian palm oils.

13. PACKAGING

14. PACKAGING Pack Design Brand Name Packaging Material Paper Aluminium Foil Tinned Steel

15. CADBURY’S SUPPLY CHAIN

16. INFORMATION FLOW FINANCIAL FLOW MATERIAL FLOW

17. Supply chain involves.. Planning Multi-sourcing E-commerce Sharing information

18. “ MAKING THINGS HAS NEVER BEEN CHEAP, BUT THE COST OF MOVING THINGS HAS NEVER BEEN AS HIGH AND WILL GET HIGHER” Professor Martin Christopher, Cranfield university

19. CONSUMERS

20. MARKET RESEARCH The importance of market research There are three types of market research Qualitative Research Quantitative Research On Going Research

21. FEEDBACK & CRITICISM

22. CUSTOMER FEEDBACK Cadbury interacts with customers by; Listening to consumers Responsibility Responding to consumer needs

23. CRITICISM Contains fat Obesity Dental problems Addiction to chocolate

24. CADBURY’S BUSINESS ETHICS They provide clean water by building wells Provide education facilities for the farmers Provides good working conditions They treat the environment with respect Improves energy efficiency Fair trade

26. Thank you Cadbury’s Team Group D

27. QUESTIONS