4. About Cadbury India
Ltd:
Cadbury India Ltd, a subsidiary of
Cadbury Schweppes Overseas Ltd is a
leading global confectionery company with
an outstanding portfolio of chocolate,
gum and candy brands. The company
manufactures and sells chocolate blocks,
slabs or bars; coated wafer biscuits;
malted food; and sugar confectionery.
They also export their products to
Srilanka, Dubai, Ghana & Maldives.
Cadbury India Ltd was incorporated in
the year 1948 as a private limited
5. History:
Cadbury is the world‟s largest confectionery
company and its origins can be traced back to
1783 when Jacob Schweppes perfected his
process for manufacturing carbonated mineral
water in Geneva, Switzerland. The Cadbury story
started in a small grocery shop in
Birmingham, England, opened in 1824, by John
Cadbury. The shop‟s most popular product was
cocoa and this led John Cadbury to move into
chocolate manufacture. Realizing the Potential
of his business, John Cadbury and his brother
Benjamin formed a company, Cadbury brothers.
In 1853, they received the Royal Warrant as
6. The yearly development of Cadbury:
1950 - The company started the
manufacture of chocolate & bournvita. Also
they launched Cadbury’s Fruit & Nut.
1960 - The company set up a cocoa
Research Center in Kerala. They set up their
first plant in India at Thane in
Maharashtra. Also they launched Cadbury’s
Tiffin, Nut Butterscotch, Caramels, Crackle,
5 star & Gems
1970 – The company commissioned the Malt
Extract Plant at Induri in Maharashtra.
They launched Cadbury Éclairs.
1980 – The company was converted into a
public limited company
7. 2004 - Amitabh Bachchan new brand
ambassador for Cadbury Dairy Milk
2007 - Cadbury India has rolled out a wafer-
based chocolate called 'Ulta Perk‟
2008 – They expanded the production capacity
of Hard Boiled confectionery & Gums.
March 2008 - They launched Cadbury Lite for
consumers with diabetes
May 2008 - The company joined hands with
Tamilnadu Agricultural university for a research
project to promote cocoa cultivation in Tamilnadu.
October 2008 - The company launched their dark
chocolate Cadbury Bournville Fine Dark
Chocolate. The chocolate is available in four
different variants namely, Rich Cocoa, Almond,
8. Managing
Director:
Mr. Anand
Kripalu
Since October 26,2005 Mr.
. Anand Kripalu serves as
Managing Director of
Cadbury India Ltd., with
responsibility for the Indian
Sub – Continent. Mr. .
Kripalu has a rich
experience of over 24 years
in FMCG industry. Mr.
Kripalu is a Bachelor in
Electronics from the Indian
9. Vision of cadbury
India Ltd:
To align with core purpose, Cadbury India has defined its
vision as “Life Full Of Cadbury and Cadbury Full Of Life”.
Mission of cadbury
India Ltd:
“ Cadbury means quality”; this is our promise. Our
reputation is built upon quality; Our commitment to
continuous improvement will ensure that our promise is
delivered.
“ Cadbury has established itself as a company of
fairness and integrity, which always attempts to
operate as a socially responsible business.
10. Major Achievements of Cadbury:
Worlds No 1 Confectionery Company
Worlds No 2 Gums Company
Worlds No 3 Beverage Company
Cadbury Dairy Milk & Bournvita have been
declared a “Consumer Super brand” for 2006-
2007 by super brands India.
Cadbury India has been ranked 5th in the
FMCG sector, in a survey on India’s most
respected companies by sector conducted by
Business World magazine in 2007
Approximately 127,000 employees are
working in Cadbury India Ltd.
11. Awards:
Cadbury Dairy Milk's Shubh
Aarambh campaign wins the Gold
Standard 2011 APPIES Award
Cadbury‟s Bangalore manufacturing facility won a
Silver Award at the prestigious ET „India
Manufacturing Excellence Award‟ (IMEA) held in
partnership with Frost & Sullivan.
Cadbury India recognized as the 11th best
Marketer in the country by the Brand Equity
Marketers Survey - Economic Times (the most
subscribed financial daily in the country).
Asian Marketing Effectiveness Awards 2008 for
Bournvita Folk/Fusion campaign - GOLD award for
the "Best Insights and Strategic Thinking" and
SILVER awardthe Emmvie Gold for theUse of
Cadbury won for the 'Most Effective Best
Advertising'.
Media Innovation - TV, for brand Bournvita, for
12.
13. Corporate Social
Corporate Social Responsibility (CSR) is at the
Responsibility
heart of cadbury’s success
At Cadbury India they have always believed
that good values and good business go hand in
hand. It's part of their heritage and the way
they do things today.. Cadbury India has a
tradition of caring for the environment and
enriching the quality of lives of the
communities we live and work in, through a
variety of result-oriented programs.
Commitment to the Environment
Induri Factory helps provide Safe Drinking
Water to 11,000 villagers
Migratory birds stop over at Bangalore
factory!
