This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Hypup Media
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
A Study of the Sales and Distribution System at AMULRAJAT GARG
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
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Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
The ppt is about Cadburys history and its functions in two different countires i.e India & UK. Cadbury a multidomestic product have different operation, marketing strategy in India & in UK. Even the taste is different when it comes to Uk's cadbury made by hersheys & Mondelez's cadbury in India. It also discusses the worm issue which Cadbury faced and how did they tackle it.
Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals.
With annual revenues of approximately $50 billion, the combined company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. We employ approximately 140,000 people and have operations in more than 70 countries.
CadburyCompany|profile|Mission|Vision|Objectives|BrandBuilding|Competitors|SWOT|ProductProfile|CdburyIndiaProducts|BCG Matrix|MajorAchievements of Cadbury|Conclusion
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Hypup Media
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
A Study of the Sales and Distribution System at AMULRAJAT GARG
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
- Recommendations
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
The ppt is about Cadburys history and its functions in two different countires i.e India & UK. Cadbury a multidomestic product have different operation, marketing strategy in India & in UK. Even the taste is different when it comes to Uk's cadbury made by hersheys & Mondelez's cadbury in India. It also discusses the worm issue which Cadbury faced and how did they tackle it.
Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals.
With annual revenues of approximately $50 billion, the combined company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. We employ approximately 140,000 people and have operations in more than 70 countries.
CadburyCompany|profile|Mission|Vision|Objectives|BrandBuilding|Competitors|SWOT|ProductProfile|CdburyIndiaProducts|BCG Matrix|MajorAchievements of Cadbury|Conclusion
In this presentation I have covered 5cs of Marketing Mix of Cadbury
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Cadbury Dairy Milk is a brand of milk chocolate manufactured by Cadbury ...Every product in the Dairy Milk line is made with exclusively milk chocolate
A presentation on Cadbury India. It is one of the most successful companies in India under the fast moving consumer goods (FMCG) category.
I hope this presentation is helpful to you to get an overview of the company.
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2. • Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of
Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery
and quick meals.
• With annual revenues of approximately $50 billion, the combined company is the
world's second largest food company, making delicious products for billions of
consumers in more than 160 countries. We employ approximately 140,000
people and have operations in more than 70 countries.
• Our core purpose "make today delicious" captures the spirit of what we are
trying to achieve as a business. We make delicious foods you can feel good
about.
3. • In India, Cadbury began its operations in 1948 by importing chocolates.
• Cadbury India operates in four categories viz. chocolate confectionery, milk
food drinks, candy and gum category.
• Cadbury enjoys a value market share of over 70% - the highest Cadbury brand share
in the world!
• Manufacturing facilities at:
1) Thane, 2) Induri (Pune), 3) Malanpur (Gwalior),
4) Bangalore 5) Baddi (Himachal Pradesh)
How large cadbury?
• Around 65,000 Employees
• 35,000 direct and indirect Suppliers
• Direct operation over 60 Countries
4. • 11 brands with more than $1
billion in revenue
• 70+ brands with more than
$100 million in revenue
• 40+ brands over 100 years
old
Type Subsidiary of Kraft
Foods
Industry Confectionery
Founded Birmingham, UK (1824)
Headquarters Cadbury
House, London, United
Kingdom
Products See list of Cadbury
products
Revenue £5,384 million (2008)
Operating income £388 million (2008)
Net income £364 million (2008)
Employees 71,657 (2008)
Parent Kraft Foods
Website Cadbury.co.uk
6. ◾ Cadbury is the brain child of John Cadbury
◾ Starting in form of grocery business in Birmingham
in 1824
◾ In 1853, Cadbury became the confectioner to the British
Crown.
◾ In 1860, Richard and George took command and expand
it further.
◾ Today Cadbury operate Globally
HISTORY John Cadbury
Cadbury's as we know it today started from humble beginnings in Bull Street,
Birmingham. A shop was opened by John Cadbury in 1824. It did not start as a
confectionery shop but sold tea and coffee and home made drinking chocolate or
cocoa which he made himself for his customers.
John Cadbury moved into the manufacturing of drinking chocolate and cocoa. By
the early 1840's Cadbury operated from a factory in Bridge Street and went
into partnership with his brother Benjamin. 'Cadbury Brothers of Birmingham'
7. •Cadbury's received a Royal Warrant in 1854 as manufacturers of
chocolate for Queen Victoria.
•Cadbury's moved on to become a limited company and after the death of
Richard Cadbury the sons of the two brothers joined the firm headed by
George Cadbury. This was very much a family business in every sense of
the word.
•In 1969 the Cadbury Group merged with Schweppes. Cadbury Schweppes
Plc is a leader in confectionery and soft drinks both in the UK and abroad.
With factories all over the world and a host of well known brand names it
has become a household name in many countries.
◾ Cadbury is a British company
◾ Headquarters in Uxbridge, England.
◾ The oldest and largest family-run businesses in the world
◾ In 1969, it merged with Schweppes Limited
◾ Third leading producer of soft drinks and fourth leading confectionery
manufacturer in the World.
HISTORY
8. ◾ Mission: Financial Scorecard, judiciously reinforced by our Priorities, Commitments
and Culture.
says simply: Cadbury means quality' this is our promise. Our reputation is built upon
quality; our commitment to continuous improvement will ensure that our promise is.
◾ Vision: To be the World’s biggest and best Confectionery Company
say simply: peaceful, equitable society, free from discrimination and based on the
principle of social justice for all.
◾ Core Values: Performance, Quality, Respect, Integrity and Responsibility
MissionVision & CoreValues
10. There are many different functional departments all
created to help the company in its organizational methods.
There are many different departments involved with
Cadbury's.
•Marketing and Sales
• Finance
• Administration and IT support
• Operations
• Research and Development
• Production
• Customer Services
• Human Resources
DifferentDepartments
11. Place
Cadbury dairy milk is produced at the chocolate factory in Bourneville in Birmingham.
After the chocolate is produced and has undergone all the quality checks it is
transported to the stockrooms. After this Cadbury sells it products to shops that deal
with beverages and confectionery e.g. corner shops, super stores. They then sell it to the
general public. Cadbury produces chocolate for more than 200 countries so that they
have a chance to enjoy it and make profit.
Product
My product is a re-launch of Cadbury dairy milk. Cadbury dairy milk is made from real
chocolate. Its ingredients include cocoa butter and there is a glass and half full cream
dairy milk in every 200 grams of Cadbury dairy milk chocolate, Cadbury buys 65 million
liters of fresh milk each year to make Cadbury dairy milk chocolate.
Price
Price is an important element of the marketing mix. The price charged for a chocolate
bar can determine whether a consumer will buy it and the level of sales achieved can
determine whether or not Cadbury Schweppes will make a profit.
Promotion
The purpose of promotion is to communicate directly with potential or existing
customers, in order to encourage them to purchase dairy milk and recommend it to
others.
12. • Maintain a stable growth of a company,
• With its brand name, Cadbury could counterattack the competitors.
• Keep up with the financial strength by increasing its sales and profit.
• Overall, Cadbury has been successful through the new products
(development) it has to offer.
• Weak position in the US market.
• Lack of distribution network.
• Total French production of chocolate bars and confectionary has slowed
down in more recent years, partly due to the economic slump.
• Consumption of chocolate products, fall in demand due to the gloomy
economic situation.
• Sales of milk chocolate bars, which account for 24 per cent by volume of
total sales of chocolate bars, decreased by 3.7 per cent.
WEAKNESSES
13. •Through its confectionary product line, to build viable positions in
prioritized markets.
•Cadbury has other opportunities to have market development in Russia and
China.
• Besides developing the “Low Calorie” line of
chocolates and sweets, they also offer the “Sugar Free” sweets line.
•Therefore in order to get the product into a new foreign market, France,
Cadbury would have good opportunities in store for them.
•The company should take note of the changes in the consumer's buying trend.
•price wars would occur between its competitors like Mars, Hershey and
Nestle.
•There would be seasonal sales slumps all year round which will reflect to an
•increase in cost of the raw materials needed.
•Also to be aware of the cost of packaging materials as it has
increased over time.
•Increase Marketing and Promotion globally by marketing products in
emerging markets.
SWOTANALYSISOFCADBURY
14. REGION:Chocolates are everybody's favorite so there is no limit of region , it
is used all over the world.
COUNTRIES: Perhaps categorized by size, development and Mmembership of
geographic region.
CLIMATE: Northern n southern.
GEOGRAPHIC
Occasions:-We are targeting special occasions like New Years Eve and
Valentines Day . Eid etc.
Benefits: - We are providing good quality product at economical prices.
keep the customers fitness in mind we are providing chocolate coated with
nuts which will have a low.
Usage Rate: The user rate is heavy in the behavioral segmentation of
Cadbury dairy milk.
BEHAVIORAL
15. EDUCATION: Grade school or less,
some high school, high school
graduate, college
AGE: 5-60
GENDER: Male/Female
FAMILY LIFE CYCLE:
Young, Single, Married, Older
Attitude towards the product: positive as
people are very in trusted in our new
Life Style: Those are willing to experiment
with alternateproducts in place of
conventional food items, as the universe of
chocolateconsumption is changing from
occasion led to more casual consumption
PSYCHOGRAPHIC
16. •Nestle
•M&M Mars (now called Master Master foods)
•Hershey
Cadbury is a distant 4th. But, in Canada & Europe, Cadbury is a huge player - perhaps
2nd. This is because Cadbury Schweppes is British based and hence has a much
larger presence in Europe, Canada & Australia.
17. Three kinds of confectionery: Chocolate (55%), Gum(14%) and Candy(31%)
13 focused Brands 12 focus markets 7 focus customers
Turkey
Brazil
India
China
South Africa
Japan
USA
Mexico UK
France
Russia Australia
18. Processes and Operations
•Cacao varieties
•Processing
•Blending
•Cinching
•Tempering
•Storage
Inputs
Information on Performance
•Milk
•Cocoa
•Palm Oil
•Other
Grocery
Products
Outputs
Delicious
Chocolate
, Gum and
Candy
And
Beverages
Core process to delivery to final product
19. CADBURY
FREDDO
Chocolate's
more fun when
it's frog-
shaped.
BARS
Imagine a
chewy
caramel
ladder. Now
drape it in
thick milk
chocolate.
CADBURY
BRUNCH
Cadbury
Brunch Bar is a
favourite with
consumers.
CADBURY
SNACK
Cadbury Snack
has a strong
heritage in the
Irish Market.
CADBURY CURLY WURLY
25. Raw Material
from Farming
70 %
Ghana
30 %
Other
Locations
Manufacturing and
Packaging
Sales and
Distribution
Cadbury
Manufact
uring
Plants
Cadbury
Owned
Stores
Wholesale &
Third Party
Stores
C
u
s
t
o
m
e
r
Cadbury Supply chain
26. Listening to consumers
Responsibility
Responding to consumer needs
28. They provide clean water by building wells
Provide education facilities for the farmers
Provides good working conditions
They treat the environment with respect
Improves energy efficiency
Fair trade
