Cadbury was founded in Birmingham, England in 1824 and is now the largest confectionary company in the world. It manufactures a variety of chocolate and candy products and has manufacturing facilities across India. Cadbury holds the leading market share in India's chocolate industry at 70% and has numerous popular brands and products in the country.
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Hypup Media
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Hypup Media
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
Report on Consumer behavior towards dairy milkPrateek Pawar
Consumer behavior research is continuous process. Understanding consumer is never ending, it gives insights to marketer to adapt his marketing strategies. The objective on studying the consumer behavior is to understand the behavior of the consumer in quite deep. This study is to understand CB towards FMCG we have taken product of Dairy milk chocolate. Study involves both primary data and secondary data.
Report on Consumer behavior towards dairy milkPrateek Pawar
Consumer behavior research is continuous process. Understanding consumer is never ending, it gives insights to marketer to adapt his marketing strategies. The objective on studying the consumer behavior is to understand the behavior of the consumer in quite deep. This study is to understand CB towards FMCG we have taken product of Dairy milk chocolate. Study involves both primary data and secondary data.
Sediakan laporan yang berkaitan dengan peringkat-peringkat pembangunan produk baru yang diguna pakai oleh organisasi pilihan anda. Jelaskan dan nilaikan peringkat-peringkat pembangunan produk baru sedia ada bagi organisasi berkenaan untuk satu produk baru yang terpilih. Berdasarkan hasil dapatan anda, perbaiki peringkat-peringkat pembangunan produk baru sedia ada dengan tujuan untuk menghasilkan produk baru yang berjaya bagi pasaran Malaysia.
Strategic Analysis of Cadbury's MarketingQamaru Dheen
This presentation is leap into the marketing strategies followed by, Mondelez International (formerly known as, Cadbury). The presentation contains different aspects Cadbury's marketing activities which will take you through their STP and Product Mix. I hope you will enjoy this presentation and it will be helpful to you.
Please don't just read and click next. I hope you will share it in your friend circle.
This presentation is about Cadbury Dairy Milk.onecan get idea of the history of cadbury. It's present market share, future projection of consumption including future growth of chocolate industry. It also includes the consumer behavior and their decision making process and ad campaigns with STP, BCG matrix of Cadbury Dairy Milk and also its PLC.Here you can find the porter's 5 Forces model for the Cadbury Dairy Milk and Critical success factors of the chocolate and the competitors analysis and also major distribution channel. You can get all information regarding Cadbury Dairy Milk market situation. You can get entire knowledge of their market situation
Company presentation on Cadbury...All the departments are being covered like HR,FINANCE&MARKETING departments which includes BCG matrix, advertisement strategies, target audience and how it became the worlds second largest chocolate selling company.. How the employees of the company work and how the work environment helps them to enhance the companys product...
Cadbury Dairy Milk is a brand of milk chocolate manufactured by Cadbury ...Every product in the Dairy Milk line is made with exclusively milk chocolate
The presentation covers almost all areas of cadbury business starting from its origin, history, SWOT analysis, HR function, Finance function, Production & Operation, recent news and others.
I hope it will be beneficial to you.
cadbury, their market share, competitors, presence over various channels, market analysis, sentiment analysis, on twitter and facebook, cadbury cashcows and their market analysis
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4. Company profile
• Started in 1824
• By John Cadbury
• In Birmingham, England
• Headquarters : UK
• By 1842, John was selling 11 kinds of cocoa and 16 kinds of drinking
chocolates.
• By 1864, George and Richard, sons of John continued to expand the
product line.
• Cadbury manufactured its milk chocolate in 1897
• 1920’s The Cadbury script logo is first used.
• Today Cadbury is the largest confectionary company in the world.
• The company was known as Cadbury Schweppes plc from 1969–2008 until
its demerge
• On 19 January 2010, it was announced that Cadbury and Kraft Foods had
reached a deal and that Kraft would purchase Cadbury valuing Cadbury at
£11.5bn
5. • Cadbury India is a fully owned subsidy of Kraft Foods Inc.
The combination of Kraft Foods and Cadbury creates a global
powerhouse in snacks, confectionery and quick meals.
• With annual revenues of approximately $50 billion, the
combined company is the world's second largest food
company, making delicious products for billions of consumers
in more than 160 countries. We employ approximately 140,000
people and have operations in more than 70 countries.
• Our core purpose "make today delicious" captures the spirit of
what we are trying to achieve as a business. We make delicious
foods you can feel good about. Whether watching your weight
or preparing to celebrate, grabbing a quick bite or sitting down
to family night, we pour our hearts into creating foods that are
wholesome and delicious.
6. Mission
"Cadbury’s mission statement says simply: ‘Cadbury means quality’; this is
our promise. Our reputation is built upon quality; our commitment to
continuous improvement will ensure that our promise is delivered’
Vision
The Barrow Cadbury Trust’s vision is of a peaceful, equitable society, free
from discrimination and based on the principle of social justice for all.
Objective
• to make lots of chocolate.
• improve the quality of their chocolate.
• To Survive in the market.
• Have loads of stores worldwide
7. CHOCOLATE BAR MADE BY CADBURY.
BORN IN YEAR 1905. BOURNVILLE, U.K
• In India, Cadbury began its operations in 1948 by
importing chocolates. After over 60 years of
existence, it today has six company-owned
manufacturing facilities at Thane, Induri (Pune) and
Malanpur (Gwalior), Bangalore and Baddi (Himachal
Pradesh) Hyderabad and 4 sales offices (New Delhi,
Mumbai, Kolkata and Chennai). The corporate office
is in Mumbai.
8. Popular Brands in INDIA
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CANDy’s
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9. Industry Analysis
• Chocolate consumption in India is extremely low.
• Cadbury dominates the chocolate market with about 70%
market share.
• Nestle has emerged as a significant competitor with about
20% market share.
• Leading national players are Parry's, Ravalgaon, Candico and
Nutrient.
• Indian chocolate market grew at the rate of 10% pa in 70's and
80's, driven mainly by the children
• segment.
• In the late 80's, when the market started stagnating, Cadbury
repositioned its Dairy
10. • Milk to any time product rather than an occasional luxury. Its
advertisement focused on
• adults rather than children.
• Cadbury had a market share of over 80 percent, but its party
was spoiled when Nestle appeared on the scene.
Five company-owned manufacturing
facilities:
Thane
Induri (Pune)
Malanpur (Gwalior)
Bangalore
Baddi (Himachal Pradesh)
Corporate/Head office:
Mumbai
12. MANAGEMENT TEAM
• CEO
• Todd Stitzer
• CHAIRMAN OF THE BOARD
• Roger Carr
• DIRECTORS
• Raymond Viault, Ellen Marram ,
• Sanjiv Ahuja Guy Elliott, Chris Patten,
• Colin Day, Wolfgang Berndt, Baroness Hogg
• CFO
• Andrew Bonfield
13. PEST Analysis
P – Political
Political decisions can affect Cadbury’s, these can be either
advantages or disadvantages
E – Economical
There is no doubt that the Cadbury is making a big
contribution in the economies of India as well as in their own
country.
14. S – Social
Cadbury India has a tradition of caring for the environment and
enriching the quality of lives of the communities we live and work
in, through a variety of result-oriented programs
Various steps taken by Cadbury India are:
• MIGRATORY BIRDS STOP OVER AT OUR BANGALORE
FACTORY
• PIONEERING COCOA CULTIVATION IN INDIA
T – Technological
• New machinery
• Maintenance
• Cost of Equipment
17. SWOT ANALYSIS
S
• Reputed topmost chocolate provider
• well known brand
• Priced according to Indian mindset.
• Strong marketing and distribution
channel
• Customers have positive perception
about the brand
• Well established market with vast
variety of products.
W
• Lack of penetration in rural market
• Large population suffers from diabetes,
cholesterol disorders etc.
O
• Occasion celebrations and festivals in
India.
• Increasing acceptance of Globalization.
• Increases in the recent chocolate
market(almost @ 30%)
• Besides the low calorie products they
also provides sugar free candies.
T
• No brand loyalty in the chocolate market
.
• Competition(Amul & Nestle)
• Preference and availability of other
substitutes (sweets and deserts)
• New brands are entering
• existing brands are introducing new
variants.
18. • Celebrating 1OO years in India.
• Market share-20%.
• Profit 22% with net income rising to
$3.4billion
• Sales growth-27%
19. • Rulling since 1942.
• 3rd larget chocolate industry in India followee
by Cadbury and Nestle.
• Market share-5%
30. WHOLESELLER
RETAILER
CDM ARE SOLD DIRECTLY TO WHOLESELLER AND RETAILERS.
CADBURY'S DISTRIBUTION NETWORK USED TO ENCOMPASSES
2100 DISTRIBUTORS AND 450,000 RETAILERS.
32. • Marketing and Sales
• Finance
• Administration and IT support
• Operations
• Research and Development
• Production
• Customer Services
• Human Resources
37. POSITIONING STRATEGY
“For kids across India”
The word ‘Cadbury’ is synonymous with chocolates.
“CDM positioned as”
‘The perfect expression of love’
“Mazzaaagaya”
Spontaneous, carefree, special, real moments.
“KuchMeetha ho jaye”
The brand want itself to be synonymous with Sweet.
40. CONCLUSION
• There is an immense scope for chocolate industry
in India
• Indian chocolate industry is unique mix with
extreme consumption patterns, attitudes, beliefs,
income level and spending
• Understanding consumer preferences and
demands is the key to growth
• Pricing, quality , flavors and pack size are some
of the important factors
• Economical distribution using proper supply
chain management is necessity
• Brand loyalty should be maintained