Sample foreign co
•Download as PPTX, PDF•
1 like•414 views
William Wrigley Jr. began selling soap in 1891 and offered free gum with purchases. The company established its first non-US factory in Canada and built its headquarters in Chicago in 1924. In 2007, Wrigley had $5.4 billion in revenue and $632 million in profits. However, Mars acquired Wrigley for $23 billion in 2008, making it the largest acquisition in the confectionary industry. Wrigley focuses on sustainability initiatives like recyclable packaging and uses renewable energy sources. Despite the acquisition, Wrigley's financial future remained strong with 15% revenue growth projected for 2007-2008.
Report
Share
Report
Share
![The Beginning ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Wrigleys Innovation in China
This document outlines Wrigley's expansion and innovation strategies in China's confectionery market. It discusses Wrigley's history starting in 1891 and expansion globally through acquisitions. In China, Wrigley saw opportunities for growth due to the large economy and underserved rural/urban markets. The company achieved success through product innovation like adapting flavors to local tastes and establishing a wide distribution network. The document recommends Wrigley pursue renewable materials, recyclable packaging, future gum innovations, and expanding beyond gum to sustain its growth in China.
Yeswechew
Wrigley has dominated the global gum market for over 100 years but faces new challenges adapting to changing consumer preferences and increasing competition. To strengthen its position, Wrigley is exploring social media marketing, focusing on health benefits to appeal to developing markets like China, and diversifying its product portfolio through the Mars acquisition. Wrigley's strengths include strong brands and R&D but it relies heavily on the US market and faces threats from low-cost competitors. Adapting to marketing trends and leveraging partnerships will be important to sustain growth in China's expanding confectionery industry.
Cadbury
John Cadbury established Cadbury in Birmingham, England in 1824. Cadbury grew to become a British multinational confectionery company and the largest chocolate producer in the UK, until it was acquired by Kraft Foods in 2009. In India, Cadbury leads the chocolate market with over 55% share. While India's chocolate sales are growing, Indians consume the least amount of chocolate per capita among emerging markets at around 117 grams per year.
Keloggs ns
This case study examines Kellogg's operations in India from 1994 to 1999. When it first entered India, Kellogg faced problems with consumer acceptance of its products, habits, tastes, positioning, pricing, and distribution. To address these issues, Kellogg launched new brands like Chocos and Frosties, added Indian flavors like Mazza, improved its positioning, segmentation, pricing, promotions, and distribution network. These remedies helped shift Kellogg's positioning in India, increase consumer promotion, enhance its media budget, and launch new brands through lower pricing.
Proctor and Gamble: Marketing Capabilities
Proctor and Gamble (P&G) is a global leader in branded consumer goods known for iconic products. P&G was founded in 1837 and pursued international expansion in the 1930s. P&G became successful through expansion by acquiring brands like Charmin, Folgers, and Crush. It also drove innovation by creating new product categories like disposable diapers and liquid fabric softener. Additionally, P&G utilizes a dynamic marketing strategy focused on advertising, celebrity endorsements, social media, and emphasis on design to build strong connections with consumers.
28443502 market-research-on-oreo
Nabisco has been the leading snack maker since 1898 through acquisitions and growth, introducing popular brands like Oreo cookies. However, Nabisco has been reluctant to adapt to trends and focused on producing new versions of existing products. A SWOT analysis identifies Nabisco's strengths as its brand recognition and popularity of Oreo cookies, but weaknesses include declining sales and not catering to health-conscious consumers.
Unilever
The document provides information about Unilever, a multinational consumer goods company. It lists Unilever's top brands including Dove, Knorr, Surf Excel, Sunsilk, Lux, and Magnum. It also discusses Unilever's competitors like Nestle and Procter & Gamble. Additionally, it analyzes Unilever's strengths, weaknesses, opportunities and threats through a SWOT analysis. Finally, it discusses Unilever's growth, global presence and sustainability efforts.
4 P'S OF CADBURY
This document discusses Cadbury's products, prices, places of production and sale, and methods of promotion. It lists some of Cadbury's popular products like Dairy Milk, Celebrations, Bournvita, and Oreo cookies. It notes that Cadbury offers convenient pricing for all products and that price is a factor in consumer purchases. It also describes that Cadbury produces chocolate in Birmingham and sells to shops worldwide, exporting to over 200 countries. Finally, it outlines Cadbury's promotional strategies through television, print media, posters, and taglines to attract customers.
Recommended
Wrigleys Innovation in China
This document outlines Wrigley's expansion and innovation strategies in China's confectionery market. It discusses Wrigley's history starting in 1891 and expansion globally through acquisitions. In China, Wrigley saw opportunities for growth due to the large economy and underserved rural/urban markets. The company achieved success through product innovation like adapting flavors to local tastes and establishing a wide distribution network. The document recommends Wrigley pursue renewable materials, recyclable packaging, future gum innovations, and expanding beyond gum to sustain its growth in China.
Yeswechew
Wrigley has dominated the global gum market for over 100 years but faces new challenges adapting to changing consumer preferences and increasing competition. To strengthen its position, Wrigley is exploring social media marketing, focusing on health benefits to appeal to developing markets like China, and diversifying its product portfolio through the Mars acquisition. Wrigley's strengths include strong brands and R&D but it relies heavily on the US market and faces threats from low-cost competitors. Adapting to marketing trends and leveraging partnerships will be important to sustain growth in China's expanding confectionery industry.
Cadbury
John Cadbury established Cadbury in Birmingham, England in 1824. Cadbury grew to become a British multinational confectionery company and the largest chocolate producer in the UK, until it was acquired by Kraft Foods in 2009. In India, Cadbury leads the chocolate market with over 55% share. While India's chocolate sales are growing, Indians consume the least amount of chocolate per capita among emerging markets at around 117 grams per year.
Keloggs ns
This case study examines Kellogg's operations in India from 1994 to 1999. When it first entered India, Kellogg faced problems with consumer acceptance of its products, habits, tastes, positioning, pricing, and distribution. To address these issues, Kellogg launched new brands like Chocos and Frosties, added Indian flavors like Mazza, improved its positioning, segmentation, pricing, promotions, and distribution network. These remedies helped shift Kellogg's positioning in India, increase consumer promotion, enhance its media budget, and launch new brands through lower pricing.
Proctor and Gamble: Marketing Capabilities
Proctor and Gamble (P&G) is a global leader in branded consumer goods known for iconic products. P&G was founded in 1837 and pursued international expansion in the 1930s. P&G became successful through expansion by acquiring brands like Charmin, Folgers, and Crush. It also drove innovation by creating new product categories like disposable diapers and liquid fabric softener. Additionally, P&G utilizes a dynamic marketing strategy focused on advertising, celebrity endorsements, social media, and emphasis on design to build strong connections with consumers.
28443502 market-research-on-oreo
Nabisco has been the leading snack maker since 1898 through acquisitions and growth, introducing popular brands like Oreo cookies. However, Nabisco has been reluctant to adapt to trends and focused on producing new versions of existing products. A SWOT analysis identifies Nabisco's strengths as its brand recognition and popularity of Oreo cookies, but weaknesses include declining sales and not catering to health-conscious consumers.
Unilever
The document provides information about Unilever, a multinational consumer goods company. It lists Unilever's top brands including Dove, Knorr, Surf Excel, Sunsilk, Lux, and Magnum. It also discusses Unilever's competitors like Nestle and Procter & Gamble. Additionally, it analyzes Unilever's strengths, weaknesses, opportunities and threats through a SWOT analysis. Finally, it discusses Unilever's growth, global presence and sustainability efforts.
4 P'S OF CADBURY
This document discusses Cadbury's products, prices, places of production and sale, and methods of promotion. It lists some of Cadbury's popular products like Dairy Milk, Celebrations, Bournvita, and Oreo cookies. It notes that Cadbury offers convenient pricing for all products and that price is a factor in consumer purchases. It also describes that Cadbury produces chocolate in Birmingham and sells to shops worldwide, exporting to over 200 countries. Finally, it outlines Cadbury's promotional strategies through television, print media, posters, and taglines to attract customers.
Small actions big difference
The document provides an overview of Unilever's history and operations. It discusses how Unilever was formed through the merger of Margarine Unie and Lever Brothers in 1929. It also outlines Unilever's vision of helping people get more out of life through small everyday actions that can make a big difference. Finally, it discusses Unilever's sustainability efforts and goals to double its business while reducing its environmental footprint.
Unilever - History, Evolution, Present and the Future
A comprehensive background of Unilever containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
Cadburry slide presentation govt college malappuram
This document provides an overview of Cadbury, including its basic information, mission, objectives, history, markets, market share, competitors, market segmentation, and the 4 P's of marketing - product, place, price, and promotion. Some key points include:
- Cadbury is a British confectionery company founded in 1824 and now owned by Mondelez International.
- Its mission is to deliver quality products.
- It has a global presence and is a leading chocolate brand in India.
- The document discusses Cadbury's product portfolio, distribution network, pricing strategies, and promotional activities.
CADBURY
Cadbury is a confectionery company owned by Kraft Foods that began in 1824 in Birmingham, England. It operates in over 70 countries with $50 billion in revenues. In India, Cadbury began operations in 1948 and now has six manufacturing facilities. It enjoys over 70% market share in the chocolate category in India. In 2010, Kraft Foods acquired Cadbury for $18.9 billion. Cadbury's competitors include Thorntons, Lindt, Ferrero, Nestle, and Mars.
Sales and distribution kelloggs 4th march 2016
Kellogg's Company has a large distribution network in India to reach customers. It has 200 distributors, 18 storage hubs, and over 35 million square feet of manufacturing, distribution, and warehouse facilities. Kellogg's products reach over 50,000 stores in India. The distribution channel flow involves manufacturing at Kellogg's plant in Taloja, Mumbai and then distributing to distributors who send products to retailers, with distributors receiving a 5% margin and retailers a 12% margin. Kellogg's has a 37% market share of the breakfast cereals market in India and the widest product range and strong distribution network have helped it become the leading brand.
Kwality walls Marketing
Kwality Wall's is a major producer and distributor of ice cream in India that was originally founded in 1956. It entered an agreement with Lever in 1995 and has since operated under the name Kwality Wall's. It is a subsidiary of Hindustan Unilever and extends the Wall's ice cream brand of Britain to India and other countries. By early 2012, Kwality Wall's had replaced around 25,000 ice cream cabinets using ozone-depleting refrigerants with more environmentally friendly cabinets, reducing its carbon footprint. It focuses on major cities in India and aims to provide affordable and popular products through strategic pricing and cost reductions.
Colgate Darkie Darlie
Colgate acquired a 50% partnership in Hawley & Hazel in 1985 to enter the Asian market. However, Hawley & Hazel's most popular brand was toothpaste called "Darkie Toothpaste," which had a racist logo that offended many North Americans. While the logo and name were not considered offensive in Asia, Colgate asked Hawley & Hazel to change it. They agreed on the new name "Darlie Toothpaste" and launched a marketing campaign over 3 years to transition customers to the new brand name and logo.
Kimberly-Clark - History, Evolution, Present and the Future
The document traces the history of Kimberly-Clark from its founding in 1872 as a paper mill company to its evolution into a global consumer goods company. Three pivotal events were the invention of Cellucotton wound dressings during WWI, entering the diaper business to compete with Procter & Gamble, and merging with Scott Paper which opened doors for international expansion. These transformed Kimberly-Clark from a paper company into a packaged goods leader with trusted brands like Kleenex and Huggies sold around the world.
Ice Cream Industry in Pakistan
This presentation is about the Ice Cream industry in Pakistan, telling about the five major companies doing business in this industry including Hico, Yummy, Igloo, Wall's & Omore Pakistan. Market Share, Promotion Activities and Wall's strategies to beat others are part of this presentation.
Unilever Presentation
Unilever is a multinational consumer goods company formed in 1930 from the merger of Margarine Unie and Lever Brothers. It has over 400 brands and focuses on 14 core brands. Unilever employs 172,000 people worldwide and is the world's third largest consumer goods company. Its portfolio includes home care, personal care, food, and refreshment brands. Unilever has a presence in over 190 countries and reaches 2 billion consumers globally each day with its products.
Kit Kat
This document summarizes the long term success of the Kit Kat brand through consistent marketing and promotion of its core message. Kit Kat has maintained its popularity for decades through its iconic "Have a break, have a Kit Kat" slogan and advertising focusing on television commercials and posters. The launch of new Kit Kat products like Kit Kat ChunKy proved very successful, with over 50 million bars sold in the first few weeks, demonstrating the strength of maintaining a classic brand over time through minor innovations.
Amul presentation finally done
This document provides an introduction and history of Amul, an Indian dairy cooperative located in Anand, Gujarat. It discusses how Amul was established in 1946 and has since grown to become the largest food brand in India. The document then describes a case study involving controversial television and print ads by Amul for its ice cream products that disparaged competitors. This prompted legal action from Hindustan Unilever Ltd., the maker of Kwality Walls ice cream, arguing the ads misrepresented ingredients. While Amul intended the ads to gain market share, the case highlighted the underlying brand war between Amul and HUL in the ice cream market. Both companies later presented arguments in court over the ads before the judges
COMPARISON BETWEEN CADBURY 5 STAR AND DAIRY MILK
Dairy Milk and 5 Star are two popular chocolate brands in India. Dairy Milk is the oldest brand introduced in 1905 in the UK and is trusted for its shape and sweetness. 5 Star was introduced in 1969 and is popular among children for its chocolate and caramel combo. A comparison found that while Dairy Milk has higher nutrition values, 5 Star has more ingredients like nuts. Dairy Milk also has stronger brand recognition and popularity in surveys. The document concludes that Dairy Milk is the top chocolate brand in India.
Cadbury Bournville: Bournville rides with the Dark Knight
Cadbury Bournville partnered with the movie "The Dark Knight Rises" to promote its dark chocolate to young adult fans of Batman aged 19-30. The strategy involved online contests, store branding, and videos linked to increase digital marketing and sales. By associating with the popular film and targeting youth audiences of both the movie and dark chocolate, Bournville aimed to boost awareness and trial of its product among those not familiar with dark chocolate varieties.
Britannia
Britannia was established in 1892 in Kolkata with an initial investment of ₹295. It was acquired by the Gupta brothers and operated under the name "V.S. Brothers." A factory was set up in Mumbai in 1924. In the late 1980s, Kerala businessman Rajan Pillai secured control of the group. Between 1998-2001, Britannia's sales grew at 16% annually compared to the market. Currently, biscuits account for 90% of Britannia's annual revenue of Rs22 billion while dairy products contribute around 10%.
New Marketing strtegy for 5star
This document presents information on Cadbury 5 Star chocolate. It discusses that 5 Star is the second largest selling Cadbury product in India after Dairy Milk, with a 14% market share. The strengths include its association with the big Cadbury brand name and excellent distribution. Opportunities exist in untapped rural markets. The document then provides demographic and psychographic details of 5 Star consumers in India. It proposes targeting different socioeconomic groups with specialized 5 Star products and formats. New product launches planned include 5 Star in toffees and a home pack. Pricing strategies and a one month promotional campaign are also outlined.
Unilever presentation
Unilever is an Anglo-Dutch multinational consumer goods company that owns over 400 brands of food, beverages, cleaning agents and personal care products. It has a presence in around 190 countries and annual global turnover of nearly €50 billion. Unilever focuses on meeting everyday needs for nutrition, hygiene and personal care through brands that help consumers feel good and get more out of life.
19851522 bournville-final-manish
Cadbury relaunched its Bournville brand of dark chocolates in India in 2008 to develop the dark chocolate segment and compete with imported brands entering the market. Market research found an opportunity and health benefits of dark chocolate provided marketing reasons for the new category. Cadbury conducted qualitative and quantitative research and launched Bournville in 20 cities with TV, print, and outdoor advertising along with in-store sampling and promotions. Future challenges will be further informing consumers about Bournville's usage and continuing strong point-of-sale promotion and displays.
Product life cycle Lifebuoy
Lifebuoy soap was introduced in England in 1895 and has since become one of India's most popular soap brands. Over time, Lifebuoy transitioned from targeting men to becoming a family brand. It experienced high growth in its early decades before facing increased competition in later decades as sales and market share declined. Recently, Lifebuoy has sought to rejuvenate itself by repositioning as a niche brand, gradually expanding into personal care products, and launching promotional campaigns.
Introduction to retail
The document discusses the global expansion of Oreo cookies into China and India. When first launched in China in 1996, Oreos were not very successful as they failed to resonate with Chinese tastes, finding them too sweet and bitter. In 2005, Kraft reformulated Oreos for the Chinese market - making them less sweet with chocolate cream. They also introduced smaller, cheaper packages. These changes led to increased sales. Kraft then challenged assumptions about Oreo design and flavors, introducing a local Chinese version with vanilla and chocolate layers. Oreos are now one of China's top cookies after Kraft tapped into the growing Chinese milk market by promoting the American tradition of dunking Oreos.
More Related Content
What's hot
Small actions big difference
The document provides an overview of Unilever's history and operations. It discusses how Unilever was formed through the merger of Margarine Unie and Lever Brothers in 1929. It also outlines Unilever's vision of helping people get more out of life through small everyday actions that can make a big difference. Finally, it discusses Unilever's sustainability efforts and goals to double its business while reducing its environmental footprint.
Unilever - History, Evolution, Present and the Future
A comprehensive background of Unilever containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
Cadburry slide presentation govt college malappuram
This document provides an overview of Cadbury, including its basic information, mission, objectives, history, markets, market share, competitors, market segmentation, and the 4 P's of marketing - product, place, price, and promotion. Some key points include:
- Cadbury is a British confectionery company founded in 1824 and now owned by Mondelez International.
- Its mission is to deliver quality products.
- It has a global presence and is a leading chocolate brand in India.
- The document discusses Cadbury's product portfolio, distribution network, pricing strategies, and promotional activities.
CADBURY
Cadbury is a confectionery company owned by Kraft Foods that began in 1824 in Birmingham, England. It operates in over 70 countries with $50 billion in revenues. In India, Cadbury began operations in 1948 and now has six manufacturing facilities. It enjoys over 70% market share in the chocolate category in India. In 2010, Kraft Foods acquired Cadbury for $18.9 billion. Cadbury's competitors include Thorntons, Lindt, Ferrero, Nestle, and Mars.
Sales and distribution kelloggs 4th march 2016
Kellogg's Company has a large distribution network in India to reach customers. It has 200 distributors, 18 storage hubs, and over 35 million square feet of manufacturing, distribution, and warehouse facilities. Kellogg's products reach over 50,000 stores in India. The distribution channel flow involves manufacturing at Kellogg's plant in Taloja, Mumbai and then distributing to distributors who send products to retailers, with distributors receiving a 5% margin and retailers a 12% margin. Kellogg's has a 37% market share of the breakfast cereals market in India and the widest product range and strong distribution network have helped it become the leading brand.
Kwality walls Marketing
Kwality Wall's is a major producer and distributor of ice cream in India that was originally founded in 1956. It entered an agreement with Lever in 1995 and has since operated under the name Kwality Wall's. It is a subsidiary of Hindustan Unilever and extends the Wall's ice cream brand of Britain to India and other countries. By early 2012, Kwality Wall's had replaced around 25,000 ice cream cabinets using ozone-depleting refrigerants with more environmentally friendly cabinets, reducing its carbon footprint. It focuses on major cities in India and aims to provide affordable and popular products through strategic pricing and cost reductions.
Colgate Darkie Darlie
Colgate acquired a 50% partnership in Hawley & Hazel in 1985 to enter the Asian market. However, Hawley & Hazel's most popular brand was toothpaste called "Darkie Toothpaste," which had a racist logo that offended many North Americans. While the logo and name were not considered offensive in Asia, Colgate asked Hawley & Hazel to change it. They agreed on the new name "Darlie Toothpaste" and launched a marketing campaign over 3 years to transition customers to the new brand name and logo.
Kimberly-Clark - History, Evolution, Present and the Future
The document traces the history of Kimberly-Clark from its founding in 1872 as a paper mill company to its evolution into a global consumer goods company. Three pivotal events were the invention of Cellucotton wound dressings during WWI, entering the diaper business to compete with Procter & Gamble, and merging with Scott Paper which opened doors for international expansion. These transformed Kimberly-Clark from a paper company into a packaged goods leader with trusted brands like Kleenex and Huggies sold around the world.
Ice Cream Industry in Pakistan
This presentation is about the Ice Cream industry in Pakistan, telling about the five major companies doing business in this industry including Hico, Yummy, Igloo, Wall's & Omore Pakistan. Market Share, Promotion Activities and Wall's strategies to beat others are part of this presentation.
Unilever Presentation
Unilever is a multinational consumer goods company formed in 1930 from the merger of Margarine Unie and Lever Brothers. It has over 400 brands and focuses on 14 core brands. Unilever employs 172,000 people worldwide and is the world's third largest consumer goods company. Its portfolio includes home care, personal care, food, and refreshment brands. Unilever has a presence in over 190 countries and reaches 2 billion consumers globally each day with its products.
Kit Kat
This document summarizes the long term success of the Kit Kat brand through consistent marketing and promotion of its core message. Kit Kat has maintained its popularity for decades through its iconic "Have a break, have a Kit Kat" slogan and advertising focusing on television commercials and posters. The launch of new Kit Kat products like Kit Kat ChunKy proved very successful, with over 50 million bars sold in the first few weeks, demonstrating the strength of maintaining a classic brand over time through minor innovations.
Amul presentation finally done
This document provides an introduction and history of Amul, an Indian dairy cooperative located in Anand, Gujarat. It discusses how Amul was established in 1946 and has since grown to become the largest food brand in India. The document then describes a case study involving controversial television and print ads by Amul for its ice cream products that disparaged competitors. This prompted legal action from Hindustan Unilever Ltd., the maker of Kwality Walls ice cream, arguing the ads misrepresented ingredients. While Amul intended the ads to gain market share, the case highlighted the underlying brand war between Amul and HUL in the ice cream market. Both companies later presented arguments in court over the ads before the judges
COMPARISON BETWEEN CADBURY 5 STAR AND DAIRY MILK
Dairy Milk and 5 Star are two popular chocolate brands in India. Dairy Milk is the oldest brand introduced in 1905 in the UK and is trusted for its shape and sweetness. 5 Star was introduced in 1969 and is popular among children for its chocolate and caramel combo. A comparison found that while Dairy Milk has higher nutrition values, 5 Star has more ingredients like nuts. Dairy Milk also has stronger brand recognition and popularity in surveys. The document concludes that Dairy Milk is the top chocolate brand in India.
Cadbury Bournville: Bournville rides with the Dark Knight
Cadbury Bournville partnered with the movie "The Dark Knight Rises" to promote its dark chocolate to young adult fans of Batman aged 19-30. The strategy involved online contests, store branding, and videos linked to increase digital marketing and sales. By associating with the popular film and targeting youth audiences of both the movie and dark chocolate, Bournville aimed to boost awareness and trial of its product among those not familiar with dark chocolate varieties.
Britannia
Britannia was established in 1892 in Kolkata with an initial investment of ₹295. It was acquired by the Gupta brothers and operated under the name "V.S. Brothers." A factory was set up in Mumbai in 1924. In the late 1980s, Kerala businessman Rajan Pillai secured control of the group. Between 1998-2001, Britannia's sales grew at 16% annually compared to the market. Currently, biscuits account for 90% of Britannia's annual revenue of Rs22 billion while dairy products contribute around 10%.
New Marketing strtegy for 5star
This document presents information on Cadbury 5 Star chocolate. It discusses that 5 Star is the second largest selling Cadbury product in India after Dairy Milk, with a 14% market share. The strengths include its association with the big Cadbury brand name and excellent distribution. Opportunities exist in untapped rural markets. The document then provides demographic and psychographic details of 5 Star consumers in India. It proposes targeting different socioeconomic groups with specialized 5 Star products and formats. New product launches planned include 5 Star in toffees and a home pack. Pricing strategies and a one month promotional campaign are also outlined.
Unilever presentation
Unilever is an Anglo-Dutch multinational consumer goods company that owns over 400 brands of food, beverages, cleaning agents and personal care products. It has a presence in around 190 countries and annual global turnover of nearly €50 billion. Unilever focuses on meeting everyday needs for nutrition, hygiene and personal care through brands that help consumers feel good and get more out of life.
19851522 bournville-final-manish
Cadbury relaunched its Bournville brand of dark chocolates in India in 2008 to develop the dark chocolate segment and compete with imported brands entering the market. Market research found an opportunity and health benefits of dark chocolate provided marketing reasons for the new category. Cadbury conducted qualitative and quantitative research and launched Bournville in 20 cities with TV, print, and outdoor advertising along with in-store sampling and promotions. Future challenges will be further informing consumers about Bournville's usage and continuing strong point-of-sale promotion and displays.
Product life cycle Lifebuoy
Lifebuoy soap was introduced in England in 1895 and has since become one of India's most popular soap brands. Over time, Lifebuoy transitioned from targeting men to becoming a family brand. It experienced high growth in its early decades before facing increased competition in later decades as sales and market share declined. Recently, Lifebuoy has sought to rejuvenate itself by repositioning as a niche brand, gradually expanding into personal care products, and launching promotional campaigns.
Introduction to retail
The document discusses the global expansion of Oreo cookies into China and India. When first launched in China in 1996, Oreos were not very successful as they failed to resonate with Chinese tastes, finding them too sweet and bitter. In 2005, Kraft reformulated Oreos for the Chinese market - making them less sweet with chocolate cream. They also introduced smaller, cheaper packages. These changes led to increased sales. Kraft then challenged assumptions about Oreo design and flavors, introducing a local Chinese version with vanilla and chocolate layers. Oreos are now one of China's top cookies after Kraft tapped into the growing Chinese milk market by promoting the American tradition of dunking Oreos.
What's hot (20)
Unilever - History, Evolution, Present and the Future
Unilever - History, Evolution, Present and the Future
Cadburry slide presentation govt college malappuram
Cadburry slide presentation govt college malappuram
Kimberly-Clark - History, Evolution, Present and the Future
Kimberly-Clark - History, Evolution, Present and the Future
Cadbury Bournville: Bournville rides with the Dark Knight
Cadbury Bournville: Bournville rides with the Dark Knight
Viewers also liked
Inge van Gaal
This document discusses challenges and opportunities facing newspapers in a changing media landscape. Key points discussed include:
1. Media are shifting from mass to niche formats and from one-way communication to two-way interaction as audiences want more participation and content influence.
2. Newspapers must learn more about their audiences through customer relationship management and segmentation to treat different customers differently.
3. Television is increasingly becoming a threat as a fast source of both news and context, so newspapers must be faster, easier to use, more trusted, and appeal to young audiences.
4. Modern newspapers are finding success through a triangle of the printed paper, mobile services, and strong websites that follow audiences across platforms under one trusted brand.
Final Paper
This study analyzed the relationship between asset prices and economic growth in India. The researchers used data from India's major stock markets (BSE and NSE) to represent asset prices, and the Index of Industrial Production to represent economic growth. A rolling correlation analysis found the relationship between asset prices and growth varied over time and occasionally showed negative correlation. Regression analysis indicated a generally positive relationship, though shocks can cause variation. Periods of high volatility in the stock markets coincided with higher positive correlation between asset prices and economic growth.
Powerpoint intro flvs fragrances CHP 7.2 ,....... benjaminlukas@yahoo.com
Flavor and Fragrance Introduction consists of 4 parts which hopefully may benefit for chemists entering Flavor or Fragrance Industry
Viewers also liked (7)
Powerpoint intro flvs fragrances CHP 7.2 ,....... benjaminlukas@yahoo.com
Powerpoint intro flvs fragrances CHP 7.2 ,....... benjaminlukas@yahoo.com
Recently uploaded
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
Digital Marketing Trends in 2024 | Guide for Staying Ahead
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
June Patch Tuesday
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
5th LF Energy Power Grid Model Meet-up Slides
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Taking AI to the Next Level in Manufacturing.pdf
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Building Production Ready Search Pipelines with Spark and Milvus
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
dbms calicut university B. sc Cs 4th sem.pdf
Its a seminar ppt on database management system using sql
A Comprehensive Guide to DeFi Development Services in 2024
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Generating privacy-protected synthetic data using Secludy and Milvus
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Main news related to the CCS TSI 2023 (2023/1695)
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
Free A4 downloadable and printable Cyber Security, Social Engineering Safety and security Training Posters . Promote security awareness in the home or workplace. Lock them Out From training providers datahops.com
Programming Foundation Models with DSPy - Meetup Slides
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Fueling AI with Great Data with Airbyte Webinar
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Recently uploaded (20)
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Sample foreign co
- 1. WM. Wrigley Jr. Co. By: Deirdre Aldana Seminar: Critical Issues in Business Professor Best
- 3. At 29 years old, offered free gum with baking soda purchase
- 6. 2006 – Bill Perez became President and CEO
- 9. Diet and Weight Management
- 10. Focus, Concentration & Alertness
- 12. FY2007 - $5.4 billion
- 13. Increase of 15.1% over FY2006
- 14. $632 million net profit 2007 – 19.4% increaseBut…
- 17. Competitors Hershey & Cadbury
- 19. Sensor Lighting System in factories
- 21. “Wrigley to Cut Carbon Emissions”
- 22. “Wrigley Suspends Chris Brown Ad Campaign”