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Clever Harvey is a
learning community of
high-initiative
students who build
portfolios to showcase
their employability skills
CLEVER
HARVEY
You’ll find it easy to answer the dreaded ques-
tion: “what do you want to do in the future?”.
Because you’ve already tried it out!
RESUME
MAKE YOUR
COME
ALIVE!
“I’ve prepared a growth
strategy for Samsonite!”
“I designed an Insta
campaign for PUMA!”
“I re-designed the Infinity Cars
website to get more test-drive
bookings!”
*Indicative. Industry Partner To Be Confirmed
Junior
MBA
INDIA’S FIRST
WITH INDUSTRY CERTIFIED PROJECTS
Get practical exposure
& career clarity
Learn critical industry-
relevant skills & tools
Unlock industry
certifications for your CV
FOR GRADES 8 to 12
Junior
MBA
ENTREPRENEURSHIP
Junior
MBA
ENTREPRENEURSHIP
Junior
MBA
ENTREPRENEURSHIP
Junior
MBA
ENTREPRENEURSHIP
FINANCE
PRODUCT DESIGN
DATA ANALYTICS
How should
Samsonite
expand in India?
You decide.
Multiply Ventures
wants to hear you
pitch your startup
idea!
Build a portfolio of
investments for
Kotak’s* wealth
customers!
Help BookMyShow
design the next big
entertainment
product
Junior
MBA
Junior
MBA
Junior
MBA
Junior
MBA
Junior
MBA
Junior
MBA
TECHNOLOGY CONSULTING ADVERTISING
DIGITAL MARKETING DESIGN & BRANDING UX DESIGN
Help CultFit levrage
new techonology to
design the big
fitness product for
teens
Design a customer
delight system for
Taj Hotels*!
Design a Youtube
Ad campaign for
Domino’s!
Design an Insta
campaign for
PUMA to appeal
to teens!
Design limited
edition
packaging for
Kelloggs* in
India!
Upgrade Infinity
Cars website UX
to book more
test-drives!
It is not like the other
courses, which just keep on
giving information and just
ask you to do it on your own.
They make sure you are
comfortable with the
concept and give you live
examples to learn from and
teach you how to apply it to
your project.
A huge thanks to the Clever
Harvey team in making this
possible.
- Keerthi Gullapalli
Junior MBA was a fantastic
experience. I loved the way
the program was designed
- amazing examples and a
ton of fun activities.
Discussing career options used to
be a taboo.
- Neeta Mehta
Mother of Ansh Mehta
I am so
relieved that
he is crystal
clear on what
we he wants to
do.
- Neeta Mehta
Mother of Ansh Mehta
Discussing career options used to
be a taboo.
After the JuniorMBA, Ansh and I can
discuss his future plans over dinner.
DESIGNED BY IIM & IVY LEAGUE ALUMNI | TAUGHT BY PEOPLE WHO UNDERSTAND TEENAGERS | LOVED BY 12000+ PARENTS FROM 800+ SCHOOLS
We've all been worried
about the risk of drunk
driving. Scan the QR code
to see Adamya present his
breakthrough solution
which won him a cash
grant of Rs. 25,000!
What happens when
guards fall asleep on the
job? Watch Priya share her
award-winning solution to
this problem (scan the
code)!
What if there was a simple
way to save the environ-
ment and make housing
affordable at the same
time? Watch Manha’s
award-winning pitch:
Manha Asrar, 15
DPS Nacharam, Hyderabad
Priya Aswani, 14
Mahindra International School
Adamya Gupta, 15
DPS International, Saket
The CEO
The Chief Executive Officer leads a business and makes the difficult
decisions of what to prioritize at every stage.
The role is risky because “the buck always stops here” – they are responsible for
both the organization’s successes or failures.
To perform, the CEO needs a broad grasp of various fields. And more than
technical skills (which they can hire), they need strong emotional maturity and
people skills.
Will you be a CEO one day?
ENTREPRENEURSHIP TECHNOLOGY
ADVERTISING
The CFO
- “Should we build a product internally or buy it?”
- “Should we raise funds now or after 6 months?”
A Chief Financial Officer will have these answers. The CFO is not just an
accountant, they are adept at both business strategy and numbers. More than
anyone, they understand that ‘cash is king!’
Are you the kind of person who looks at a business and tries to mentally
calculate how much money they must be making? Then this role is for you!
ENTREPRENEURSHIP
FINANCE DATA ANALYTICS
The CTO
The Chief Technology Officer uses the magic of technology to help a
business achieve its goals.
Great CTOs are strategists! More than coding, they know the right
technology to use in every situation as well as what business challenges
can and cannot be solved with tech.
Do you have that unique mix of strategic thinking and love of technology?
Perhaps you’re CTO material.
ENTREPRENEURSHIP
TECHNOLOGY PRODUCT DESIGN
The CMO
Behind every brand you love is a great Chief Marketing Officer!
The best CMOs understand how the customer’s mind works! They know that
marketing is not just sales or advertising. They know that it doesn’t matter
who the company thinks its competitors are. What matters most is who the
customer sees as the company’s competitors!
If you are creative thinker who understands how people think, you would
make a great CMO!
DIGITAL MARKETING DESIGN & BRANDING
ADVERTISING
The Consultant
- “Should Reliance invest in fin-tech?”
- “How can Starbucks serve twice the customers with half the stores?”
A Management consultant would answer these! Management consultants
typically work for consulting firms like Bain, McKinsey or BCG which advise
other companies on what to do – to grow faster, to innovate, or to be more
efficient.
As natural “big picture thinkers”, management consultants have a strong
grasp of strategy, data, finance and operations across multiple industries.
DATA ANALYTICS FINANCE CONSULTING
The Project Manager
A growing role in startups worldwide, the ‘Product Manager’ is a “mini-CEO”
who decides what parts of a product to prioritize as the startup grows.
- “What feature should we build next?”
- “How many months does one user keep using the product?”
- “Does showing a testimonial increase how many people sign-up?”
The Product Manager will answer these! A consummate experimenter, good
Product Managers excel in data analysis, UX design and product design.
DATA ANALYTICS UX DESIGN PRODUCT DESIGN
Junior
MBA
CONSULTING
Multiply Ventures
wants to hear your
startup idea!
Wanted to be your own boss? Want to start
something of your own but don’t know
where to begin? Get a practical insight into
how businesses are started and run!
KEY CONCEPTS SIMPLIFIED:
LONG TERM SKILLS BUILT
PORTFOLIO PROJECT
- Value Proposition
- Business Models
- Fixed & Variable Costs
- Elevator Pitches
- Business Acumen & Critical Thinking
- Persuasion & Influencing Skills
- Strategic Communication skills
- Your Shark_Tank style business pitch!
ENTREPRENEURSHIP
Junior
MBA
CONSULTING
Design a Youtube Ad
campaign for Domino’s!
Why does McDonald’s come to mind when
asked to think of a brand with red and yellow?
From Zomato’s viral campaign to Apple’s in-
genious ads, the media greatly influences our
lifestyle and choices. Take a sneak peak
behind the scenes of marketing!
KEY CONCEPTS SIMPLIFIED:
LONG TERM SKILLS BUILT
PORTFOLIO PROJECT
- Monetary and non-monetary types of value and costs
- Market segmentation
- Brand positioning and communications
- Research skills
- Strategic Communication Skills
- Persuasion and Influencing Skills
- Your own video ad campaign! ADVERTISING
Junior
MBA
CONSULTING
Help Cult.Fit leverage
new technology to design
the big fitness product
for teens
The tech revolution is here! From booking
movie tickets or ordering groceries to
shopping, there is an app for everything!
Come learn about the fascinating world of
technology and how it can be used as a
problem-solving tool.
KEY CONCEPTS SIMPLIFIED:
LONG TERM SKILLS BUILT
PORTFOLIO PROJECT
- Types and applications of technologies
- User journey mapping
- Minimum Viable Product (‘MVP’)
- Algorithmic and Computational Thinking,
- Logic and Analytical Skills
- Systems Thinking
- Business Acumen
Your own working prototype app built on Thunkable
TECHNOLOGY
Junior
MBA
CONSULTING
How should Samsonite
expand in India? You
decide.
Data is everywhere- literally! Every person,
thing, item is a data point. While it exists ev-
erywhere its important to learn how to lever-
age data to help with insights, making better
decisions and much more. This course offers
a sneak peak into the world of data
KEY CONCEPTS SIMPLIFIED:
LONG TERM SKILLS BUILT
PORTFOLIO PROJECT
- Reveal hidden patterns using data
- Action data to make strategic decisions
- Business intelligence
- Data Literacy
- Logic and Analytical Skills
- Pattern Recognition
- Business Acumen
- Your own data dashboard built on Google Data Studio! DATA ANALYTICS
Junior
MBA
CONSULTING
Build a portfolio of
investments for Kotak
Mahindra Bank’s* wealth
customers!
*Indicative. Industry Partner To Be Confirmed
The world revolves around money and is a
core building block of every business! From
paper money to bitcoins - come learn
about the basics of finance!
KEY CONCEPTS SIMPLIFIED:
LONG TERM SKILLS BUILT
PORTFOLIO PROJECT
- Personal vs. Business finance
- Risks vs. rewards
- Time value of money
- The power of compounding
- Financial Literacy
- Business Acumen
- Logic & Decision Making
- Your own investment portfolio generator!
FINANCE
Junior
MBA
CONSULTING
How should PUMA appeal
to teens? Design the
Instagram campaign!
With the advent of social media, there is a
content creator around every block! Though
how does social media work when all these
apps are free? Learn about the world of social
media and how it revolutionized networking.
KEY CONCEPTS SIMPLIFIED:
LONG TERM SKILLS BUILT
PORTFOLIO PROJECT
- Finding audiences on digital platforms
- Audience-specific communications
- Collecting and analyzing data
- Media Literacy
- Research skills
- Strategic Communication Skills
- People Skills
- Your own brand campaign on Instagram!
DIGITAL MARKETING
Junior
MBA
CONSULTING
Design limited edition
packaging for
Kelloggs in India!
What makes a customer choose one prod-
uct over another in a shop? What makes
some brands sticky? What does Apple do
to make its ads look "premium"? Learn how
companies use the power of visual design
to influence customer behaviour!
KEY CONCEPTS SIMPLIFIED:
LONG TERM SKILLS BUILT
PORTFOLIO PROJECT
- Basics of branding
- Principles of visual design – hierarchy, color theory
- Human-centric design
- Aesthetic design
- Observational skills
- Strategic communication skills
- Your own packaging video!
DESIGN & BRANDING
Junior
MBA
CONSULTING
Help BookMyShow*
design the next big
entertainment product
*Indicative. Industry Partner To Be Confirmed
Products are the backbone of any business.
Innovation on products sparks exponential
growth in companies. Any startup that priori-
tizes growth must use its limited resources in
the most impactful way. Learn how to do that
with this course!
KEY CONCEPTS SIMPLIFIED:
LONG TERM SKILLS BUILT
PORTFOLIO PROJECT
- Product development
- User testing and iteration
- Prioritization of features
- Critical Thinking & Business Acumen
- Technology Innovation
- Communication Skills
- A product concept and MVP
PRODUCT DESIGN
Junior
MBA
CONSULTING
Help Infinity Cars
upgrade its website’s UX
to book more test-drives!
Notice how you like using certain apps
over others? The job of the UX designer is
to do exactly that- help you navigate
through a designed flow of content with
ease and getting you hooked! Next time
you look at the top right for the search
button on a new app you know why!
KEY CONCEPTS SIMPLIFIED:
LONG TERM SKILLS BUILT
PORTFOLIO PROJECT
- Design of Human Computer Interactions
- User Psychology
- Prototyping Digital Experiences
- Research skills
- Observational skills and attention to detail
- Critical thinking
- Business Acumen
- Build your own clickable prototype on the Marvel app
UX DESIGN
Junior
Junior
MBA
CONSULTING
Design a customer
delight system for
Taj Hotels*!
*Indicative. Industry Partner To Be Confirmed
How does a small Coke bottle manufactured
in a remote location become available at
your nearest grocery store? How does Domi-
nos offer a 30-minute guarantee on pizza
delivery? This course offers a look at how
businesses optimize for better customer ex-
periences.
KEY CONCEPTS SIMPLIFIED:
LONG TERM SKILLS BUILT
PORTFOLIO PROJECT
- Inputs > Process > Outputs
- Bottlenecks
- Optimization
- Measurability & Standardization
- Systems Thinking
- Attention to Detail
- Strategic Communication Skills
- Business Acumen
Your own consulting plan!
Contact us on:
+91 7208889273
sumeet@cleverharvey.com

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Jr MBA for K12 Students by Sumeet Mayor.pdf

  • 1. Clever Harvey is a learning community of high-initiative students who build portfolios to showcase their employability skills CLEVER HARVEY
  • 2. You’ll find it easy to answer the dreaded ques- tion: “what do you want to do in the future?”. Because you’ve already tried it out!
  • 3. RESUME MAKE YOUR COME ALIVE! “I’ve prepared a growth strategy for Samsonite!” “I designed an Insta campaign for PUMA!” “I re-designed the Infinity Cars website to get more test-drive bookings!”
  • 4. *Indicative. Industry Partner To Be Confirmed Junior MBA INDIA’S FIRST WITH INDUSTRY CERTIFIED PROJECTS Get practical exposure & career clarity Learn critical industry- relevant skills & tools Unlock industry certifications for your CV FOR GRADES 8 to 12 Junior MBA ENTREPRENEURSHIP Junior MBA ENTREPRENEURSHIP Junior MBA ENTREPRENEURSHIP Junior MBA ENTREPRENEURSHIP FINANCE PRODUCT DESIGN DATA ANALYTICS How should Samsonite expand in India? You decide. Multiply Ventures wants to hear you pitch your startup idea! Build a portfolio of investments for Kotak’s* wealth customers! Help BookMyShow design the next big entertainment product
  • 5. Junior MBA Junior MBA Junior MBA Junior MBA Junior MBA Junior MBA TECHNOLOGY CONSULTING ADVERTISING DIGITAL MARKETING DESIGN & BRANDING UX DESIGN Help CultFit levrage new techonology to design the big fitness product for teens Design a customer delight system for Taj Hotels*! Design a Youtube Ad campaign for Domino’s! Design an Insta campaign for PUMA to appeal to teens! Design limited edition packaging for Kelloggs* in India! Upgrade Infinity Cars website UX to book more test-drives!
  • 6. It is not like the other courses, which just keep on giving information and just ask you to do it on your own. They make sure you are comfortable with the concept and give you live examples to learn from and teach you how to apply it to your project. A huge thanks to the Clever Harvey team in making this possible. - Keerthi Gullapalli Junior MBA was a fantastic experience. I loved the way the program was designed - amazing examples and a ton of fun activities. Discussing career options used to be a taboo. - Neeta Mehta Mother of Ansh Mehta I am so relieved that he is crystal clear on what we he wants to do. - Neeta Mehta Mother of Ansh Mehta Discussing career options used to be a taboo. After the JuniorMBA, Ansh and I can discuss his future plans over dinner. DESIGNED BY IIM & IVY LEAGUE ALUMNI | TAUGHT BY PEOPLE WHO UNDERSTAND TEENAGERS | LOVED BY 12000+ PARENTS FROM 800+ SCHOOLS
  • 7. We've all been worried about the risk of drunk driving. Scan the QR code to see Adamya present his breakthrough solution which won him a cash grant of Rs. 25,000! What happens when guards fall asleep on the job? Watch Priya share her award-winning solution to this problem (scan the code)! What if there was a simple way to save the environ- ment and make housing affordable at the same time? Watch Manha’s award-winning pitch: Manha Asrar, 15 DPS Nacharam, Hyderabad Priya Aswani, 14 Mahindra International School Adamya Gupta, 15 DPS International, Saket
  • 8. The CEO The Chief Executive Officer leads a business and makes the difficult decisions of what to prioritize at every stage. The role is risky because “the buck always stops here” – they are responsible for both the organization’s successes or failures. To perform, the CEO needs a broad grasp of various fields. And more than technical skills (which they can hire), they need strong emotional maturity and people skills. Will you be a CEO one day? ENTREPRENEURSHIP TECHNOLOGY ADVERTISING
  • 9. The CFO - “Should we build a product internally or buy it?” - “Should we raise funds now or after 6 months?” A Chief Financial Officer will have these answers. The CFO is not just an accountant, they are adept at both business strategy and numbers. More than anyone, they understand that ‘cash is king!’ Are you the kind of person who looks at a business and tries to mentally calculate how much money they must be making? Then this role is for you! ENTREPRENEURSHIP FINANCE DATA ANALYTICS
  • 10. The CTO The Chief Technology Officer uses the magic of technology to help a business achieve its goals. Great CTOs are strategists! More than coding, they know the right technology to use in every situation as well as what business challenges can and cannot be solved with tech. Do you have that unique mix of strategic thinking and love of technology? Perhaps you’re CTO material. ENTREPRENEURSHIP TECHNOLOGY PRODUCT DESIGN
  • 11. The CMO Behind every brand you love is a great Chief Marketing Officer! The best CMOs understand how the customer’s mind works! They know that marketing is not just sales or advertising. They know that it doesn’t matter who the company thinks its competitors are. What matters most is who the customer sees as the company’s competitors! If you are creative thinker who understands how people think, you would make a great CMO! DIGITAL MARKETING DESIGN & BRANDING ADVERTISING
  • 12. The Consultant - “Should Reliance invest in fin-tech?” - “How can Starbucks serve twice the customers with half the stores?” A Management consultant would answer these! Management consultants typically work for consulting firms like Bain, McKinsey or BCG which advise other companies on what to do – to grow faster, to innovate, or to be more efficient. As natural “big picture thinkers”, management consultants have a strong grasp of strategy, data, finance and operations across multiple industries. DATA ANALYTICS FINANCE CONSULTING
  • 13. The Project Manager A growing role in startups worldwide, the ‘Product Manager’ is a “mini-CEO” who decides what parts of a product to prioritize as the startup grows. - “What feature should we build next?” - “How many months does one user keep using the product?” - “Does showing a testimonial increase how many people sign-up?” The Product Manager will answer these! A consummate experimenter, good Product Managers excel in data analysis, UX design and product design. DATA ANALYTICS UX DESIGN PRODUCT DESIGN
  • 14. Junior MBA CONSULTING Multiply Ventures wants to hear your startup idea! Wanted to be your own boss? Want to start something of your own but don’t know where to begin? Get a practical insight into how businesses are started and run! KEY CONCEPTS SIMPLIFIED: LONG TERM SKILLS BUILT PORTFOLIO PROJECT - Value Proposition - Business Models - Fixed & Variable Costs - Elevator Pitches - Business Acumen & Critical Thinking - Persuasion & Influencing Skills - Strategic Communication skills - Your Shark_Tank style business pitch! ENTREPRENEURSHIP
  • 15. Junior MBA CONSULTING Design a Youtube Ad campaign for Domino’s! Why does McDonald’s come to mind when asked to think of a brand with red and yellow? From Zomato’s viral campaign to Apple’s in- genious ads, the media greatly influences our lifestyle and choices. Take a sneak peak behind the scenes of marketing! KEY CONCEPTS SIMPLIFIED: LONG TERM SKILLS BUILT PORTFOLIO PROJECT - Monetary and non-monetary types of value and costs - Market segmentation - Brand positioning and communications - Research skills - Strategic Communication Skills - Persuasion and Influencing Skills - Your own video ad campaign! ADVERTISING
  • 16. Junior MBA CONSULTING Help Cult.Fit leverage new technology to design the big fitness product for teens The tech revolution is here! From booking movie tickets or ordering groceries to shopping, there is an app for everything! Come learn about the fascinating world of technology and how it can be used as a problem-solving tool. KEY CONCEPTS SIMPLIFIED: LONG TERM SKILLS BUILT PORTFOLIO PROJECT - Types and applications of technologies - User journey mapping - Minimum Viable Product (‘MVP’) - Algorithmic and Computational Thinking, - Logic and Analytical Skills - Systems Thinking - Business Acumen Your own working prototype app built on Thunkable TECHNOLOGY
  • 17. Junior MBA CONSULTING How should Samsonite expand in India? You decide. Data is everywhere- literally! Every person, thing, item is a data point. While it exists ev- erywhere its important to learn how to lever- age data to help with insights, making better decisions and much more. This course offers a sneak peak into the world of data KEY CONCEPTS SIMPLIFIED: LONG TERM SKILLS BUILT PORTFOLIO PROJECT - Reveal hidden patterns using data - Action data to make strategic decisions - Business intelligence - Data Literacy - Logic and Analytical Skills - Pattern Recognition - Business Acumen - Your own data dashboard built on Google Data Studio! DATA ANALYTICS
  • 18. Junior MBA CONSULTING Build a portfolio of investments for Kotak Mahindra Bank’s* wealth customers! *Indicative. Industry Partner To Be Confirmed The world revolves around money and is a core building block of every business! From paper money to bitcoins - come learn about the basics of finance! KEY CONCEPTS SIMPLIFIED: LONG TERM SKILLS BUILT PORTFOLIO PROJECT - Personal vs. Business finance - Risks vs. rewards - Time value of money - The power of compounding - Financial Literacy - Business Acumen - Logic & Decision Making - Your own investment portfolio generator! FINANCE
  • 19. Junior MBA CONSULTING How should PUMA appeal to teens? Design the Instagram campaign! With the advent of social media, there is a content creator around every block! Though how does social media work when all these apps are free? Learn about the world of social media and how it revolutionized networking. KEY CONCEPTS SIMPLIFIED: LONG TERM SKILLS BUILT PORTFOLIO PROJECT - Finding audiences on digital platforms - Audience-specific communications - Collecting and analyzing data - Media Literacy - Research skills - Strategic Communication Skills - People Skills - Your own brand campaign on Instagram! DIGITAL MARKETING
  • 20. Junior MBA CONSULTING Design limited edition packaging for Kelloggs in India! What makes a customer choose one prod- uct over another in a shop? What makes some brands sticky? What does Apple do to make its ads look "premium"? Learn how companies use the power of visual design to influence customer behaviour! KEY CONCEPTS SIMPLIFIED: LONG TERM SKILLS BUILT PORTFOLIO PROJECT - Basics of branding - Principles of visual design – hierarchy, color theory - Human-centric design - Aesthetic design - Observational skills - Strategic communication skills - Your own packaging video! DESIGN & BRANDING
  • 21. Junior MBA CONSULTING Help BookMyShow* design the next big entertainment product *Indicative. Industry Partner To Be Confirmed Products are the backbone of any business. Innovation on products sparks exponential growth in companies. Any startup that priori- tizes growth must use its limited resources in the most impactful way. Learn how to do that with this course! KEY CONCEPTS SIMPLIFIED: LONG TERM SKILLS BUILT PORTFOLIO PROJECT - Product development - User testing and iteration - Prioritization of features - Critical Thinking & Business Acumen - Technology Innovation - Communication Skills - A product concept and MVP PRODUCT DESIGN
  • 22. Junior MBA CONSULTING Help Infinity Cars upgrade its website’s UX to book more test-drives! Notice how you like using certain apps over others? The job of the UX designer is to do exactly that- help you navigate through a designed flow of content with ease and getting you hooked! Next time you look at the top right for the search button on a new app you know why! KEY CONCEPTS SIMPLIFIED: LONG TERM SKILLS BUILT PORTFOLIO PROJECT - Design of Human Computer Interactions - User Psychology - Prototyping Digital Experiences - Research skills - Observational skills and attention to detail - Critical thinking - Business Acumen - Build your own clickable prototype on the Marvel app UX DESIGN
  • 23. Junior Junior MBA CONSULTING Design a customer delight system for Taj Hotels*! *Indicative. Industry Partner To Be Confirmed How does a small Coke bottle manufactured in a remote location become available at your nearest grocery store? How does Domi- nos offer a 30-minute guarantee on pizza delivery? This course offers a look at how businesses optimize for better customer ex- periences. KEY CONCEPTS SIMPLIFIED: LONG TERM SKILLS BUILT PORTFOLIO PROJECT - Inputs > Process > Outputs - Bottlenecks - Optimization - Measurability & Standardization - Systems Thinking - Attention to Detail - Strategic Communication Skills - Business Acumen Your own consulting plan!
  • 24. Contact us on: +91 7208889273 sumeet@cleverharvey.com