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02
... delivering a systematic framework
and compelling messaging that drives
more sales, faster.
ABOUT US
We are a data-driven sales + marketing consultancy that excels
at connecting people and ideas to achieve game-changing
results for our clients.
Maestro Group was founded on the principle that the best
companies in the world are the best communicators. Our core
offerings are strategically focused on adding value through
better execution across the complete customer journey.
We work for you by working with you,
WHO WE WORK WITH
03
The companies we work with are striving to be
industry leaders and want results fast. They are in
a pivotal position for growth but have a few
obstacles standing in the way of success.
Inefficient, disorganized sales process
Lack clearly defined strategy or roadmap for
connecting + engaging audience
Incomplete understanding of true analytics
and ROI
Fragmented approach to content marketing-
value props aren't translating to a compelling,
differentiated story
Muddled customer journey and path to
purchase
THE TEAM
04
WILL FUENTES
Sales/Analytics/Management Marketing/Branding/Content Product Marketing
CLAIRE DANIEL MELINA PAPADPOULOS
Maestro Group was founded by Will Fuentes and Claire Daniel
Gordon, two former colleagues who realized that their combined
industry expertise and complementary style + approach made for a
formidable pairing. Insight-led and business driven, both dream big
and strive for excellence when bringing fresh solutions and game-
changing business results for your company.
05
SALES MARKETING
WHAT WE DO
sales training
sales process review
sales system review
sales culture
sales data analytics
sales enablement
asset development
business development
content marketing
product marketing
brand marketing
inbound marketing
marketing analytics
marketing communications
campaigns & activations
copywriting & editing
research + strategy | discover + audit | analysis + reporting | plan +
roadmap | system + processes review | workshops + visioning |
talent recruitment + training | development + execution
06
HOW WE WORK
Sales and marketing alignment is potentially the largest
opportunity for improving business performance, but realizing it
often proves challenging.
Maestro Group works to discover the common thread that runs
through every part of your customer journey—from first touch
to post-purchase. Our comprehensive audit identifies key areas
of opportunity for immediate action, and then strategically
works with you to generate incredibly quick results.
WHY WE WORK
07
EXPERTISE
Maestro Group Principals have been recognized by their industry
peers as top professionals with outside-the-box thinking and
consistent results.
Maestro Group can leverage its wide network to help you in all
aspects of your business: finance, PR, campaigns, visual design,
social media, and more...
METHOD
NETWORK
Maestro Group has a well-honed process that allows us to quickly
assess an organization’s needs, gaps, and wants, and then creates
a plan of action to execute immediately. Agile and communitive,
it's nimble enough to change directions when needed.
WHAT CLIENTS SAY ABOUT WILL
08
"Will has been phenomenal. Incredible
attention to detail, coaching and
metrics. Our conversion rates have
exploded, time to close shrunk and the
team is energized and joyful"
- David Levine, CEO at Geostellar
"Will is an entrepreneurial maverick.
He is able to cut through
inefficiencies and identify
opportunities with speed, precision
and uncanny accuracy."
- Ryan Dempsey, Argentieri
WHAT CLIENTS SAY ABOUT CLAIRE
09
"I can't recommend Claire highly
enough and I would check every
box if I could."
- Kate White, NYT Best-Selling Author and
Former Media Executive
"She's the kind of person you
always want on your team. She is
also the kind of person you never
want to have on the other team."
- Brian O'Leary, Executive Director at Book
Industry Study Group
WHAT CLIENTS SAY ABOUT MELINA
10
"Melina is an extremely talented, creative
and focused person. She has excellent
communications skills, and her ability to cut
understand the big picture and quickly
execute has been a huge help."
- Whit Blanton, Renaissance Planning
"Melina is a creative, hard-working and
amazing force. Very professional and
friendly, Melina is excellent to work
with! Highly recommended!"
- Ryan Ardnt, HeroEngine
MORE ABOUT OUR TEAM
11
WILL FUENTES
Over 10 years of Sales Training
and Sales Leadership
Hundreds of Sales People and
Sales Leaders trained
Developed Numerous Sales
Analytics Tools for Clients
Well versed in both B2B and B2C
Sales
7 years of Retail Leadership
Experience
Developed and Executed Multiple
National Initiatives for Fortune
100 Retailers
Led Trainings of Sales Teams
from 3 to over 1000
Featured in multiple National
Publications
Graduated Magna Cum Laude
NYU’s Center for Publishing
BA, English The College of William
& Mary in Virginia
Began digital career at an online
educational startup in Prague,
Czech Republic
Has held senior editorial positions
at top online media companies
Consulted on digital
communications best practices for
leading nonprofits
Guided content marketing
operations at some of D.C.’s “most
innovative” tech startups
Conceived, built and managed
integrated campaigns for New
York Times bestselling authors
Over 10 years of Digital & Product
Marketing experience
Experience in B2B, B2C and B2G
Led a highly successful product
launch at video gaming start-up
Crafted and executed
rebrand/branding efforts for a
range of companies
Depth of experience creating
offline and online marketing &
sales enablement materials
Excel at content development
using latest storytelling
techniques and tools
Influencer marketing expert
Former management & strategy
consultant for Booz Allen/PwC
MIT Sloan & Duke alum
CLAIRE DANIEL MELINA PAPADOPOULOS
WILL
will@maestrogroup.co
571-205-7968
CLAIRE
claire@maestrogroup.co
703-855-2920
[Portfolio Link]
MELINA
melina@maestrogroup.co
202-697-9152
[Portfolio Link]
Thank
You!
Keep in touch.

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Maestro Group - Intro

  • 1.
  • 2. 02 ... delivering a systematic framework and compelling messaging that drives more sales, faster. ABOUT US We are a data-driven sales + marketing consultancy that excels at connecting people and ideas to achieve game-changing results for our clients. Maestro Group was founded on the principle that the best companies in the world are the best communicators. Our core offerings are strategically focused on adding value through better execution across the complete customer journey. We work for you by working with you,
  • 3. WHO WE WORK WITH 03 The companies we work with are striving to be industry leaders and want results fast. They are in a pivotal position for growth but have a few obstacles standing in the way of success. Inefficient, disorganized sales process Lack clearly defined strategy or roadmap for connecting + engaging audience Incomplete understanding of true analytics and ROI Fragmented approach to content marketing- value props aren't translating to a compelling, differentiated story Muddled customer journey and path to purchase
  • 4. THE TEAM 04 WILL FUENTES Sales/Analytics/Management Marketing/Branding/Content Product Marketing CLAIRE DANIEL MELINA PAPADPOULOS Maestro Group was founded by Will Fuentes and Claire Daniel Gordon, two former colleagues who realized that their combined industry expertise and complementary style + approach made for a formidable pairing. Insight-led and business driven, both dream big and strive for excellence when bringing fresh solutions and game- changing business results for your company.
  • 5. 05 SALES MARKETING WHAT WE DO sales training sales process review sales system review sales culture sales data analytics sales enablement asset development business development content marketing product marketing brand marketing inbound marketing marketing analytics marketing communications campaigns & activations copywriting & editing research + strategy | discover + audit | analysis + reporting | plan + roadmap | system + processes review | workshops + visioning | talent recruitment + training | development + execution
  • 6. 06 HOW WE WORK Sales and marketing alignment is potentially the largest opportunity for improving business performance, but realizing it often proves challenging. Maestro Group works to discover the common thread that runs through every part of your customer journey—from first touch to post-purchase. Our comprehensive audit identifies key areas of opportunity for immediate action, and then strategically works with you to generate incredibly quick results.
  • 7. WHY WE WORK 07 EXPERTISE Maestro Group Principals have been recognized by their industry peers as top professionals with outside-the-box thinking and consistent results. Maestro Group can leverage its wide network to help you in all aspects of your business: finance, PR, campaigns, visual design, social media, and more... METHOD NETWORK Maestro Group has a well-honed process that allows us to quickly assess an organization’s needs, gaps, and wants, and then creates a plan of action to execute immediately. Agile and communitive, it's nimble enough to change directions when needed.
  • 8. WHAT CLIENTS SAY ABOUT WILL 08 "Will has been phenomenal. Incredible attention to detail, coaching and metrics. Our conversion rates have exploded, time to close shrunk and the team is energized and joyful" - David Levine, CEO at Geostellar "Will is an entrepreneurial maverick. He is able to cut through inefficiencies and identify opportunities with speed, precision and uncanny accuracy." - Ryan Dempsey, Argentieri
  • 9. WHAT CLIENTS SAY ABOUT CLAIRE 09 "I can't recommend Claire highly enough and I would check every box if I could." - Kate White, NYT Best-Selling Author and Former Media Executive "She's the kind of person you always want on your team. She is also the kind of person you never want to have on the other team." - Brian O'Leary, Executive Director at Book Industry Study Group
  • 10. WHAT CLIENTS SAY ABOUT MELINA 10 "Melina is an extremely talented, creative and focused person. She has excellent communications skills, and her ability to cut understand the big picture and quickly execute has been a huge help." - Whit Blanton, Renaissance Planning "Melina is a creative, hard-working and amazing force. Very professional and friendly, Melina is excellent to work with! Highly recommended!" - Ryan Ardnt, HeroEngine
  • 11. MORE ABOUT OUR TEAM 11 WILL FUENTES Over 10 years of Sales Training and Sales Leadership Hundreds of Sales People and Sales Leaders trained Developed Numerous Sales Analytics Tools for Clients Well versed in both B2B and B2C Sales 7 years of Retail Leadership Experience Developed and Executed Multiple National Initiatives for Fortune 100 Retailers Led Trainings of Sales Teams from 3 to over 1000 Featured in multiple National Publications Graduated Magna Cum Laude NYU’s Center for Publishing BA, English The College of William & Mary in Virginia Began digital career at an online educational startup in Prague, Czech Republic Has held senior editorial positions at top online media companies Consulted on digital communications best practices for leading nonprofits Guided content marketing operations at some of D.C.’s “most innovative” tech startups Conceived, built and managed integrated campaigns for New York Times bestselling authors Over 10 years of Digital & Product Marketing experience Experience in B2B, B2C and B2G Led a highly successful product launch at video gaming start-up Crafted and executed rebrand/branding efforts for a range of companies Depth of experience creating offline and online marketing & sales enablement materials Excel at content development using latest storytelling techniques and tools Influencer marketing expert Former management & strategy consultant for Booz Allen/PwC MIT Sloan & Duke alum CLAIRE DANIEL MELINA PAPADOPOULOS