This document discusses employer branding and provides tips for companies to improve their employer brand. It notes that simple things can have a big impact on employer branding. Building an employer brand starts internally but also matters externally, as people's impressions of a company are shaped by how it acts and communicates. The document recommends companies communicate consistently across various platforms like their website, social media, and careers pages. It also suggests using video to engage candidates as video has become more common with increased internet bandwidth and video calling. Companies should understand their target audience and have a plan to optimize their employer value proposition and key performance indicators.