We have been hearing for quite a while that artificial intelligence might revolutionize recruiting. But when does all that potential for what AI can do become real? View these slides to learn the potential for AI in recruiting, including improvements in: Candidate matching Augmented writing (job descriptions, emails) Chatbots And more!

1. Andy Curlewis
SVP, Brand, Digital & Communications
Adam Godson
SVP, Global Technology Solutions
Balazs Paroczay
VP, Global Sourcing
ARTIFICIAL INTELLIGENCE &
THE FUTURE OF RECRUITING

2. 1WE BECOME YOU™
WHAT IS ARTIFICIAL INTELLIGENCE?
Artificial
Intelligence
Machine
Learning
Deep
Learning
Predictive
Analytics
Natural
Language
Processing
Translation
Speech-to-
text / Text-to-
speech
Computer
Vision
Image
recognition
Machine
vision
Robotics
A branch of computer science dealing with the simulation
of intelligent behavior in computers
The capability of a machine to imitate intelligent human
behavior

3. 2WE BECOME YOU™
EXAMPLE AI-DRIVEN PROCESS
SOCIAL MEDIA
JOB BOARDS
EVENTS
OFFER
YES NO
LETTERLETTER
PROGRAMMATIC
ADVERTISING
QUALITY OF HIRE
SURVEY
PEOPLE DRIVEN PROCESS
TECHNOLOGY
HIRING MANAGER
INTERVIEW
MOBILE APPLY
&
ASSESSMENTS
AUTOMATED
MATCHING
AUTOMATED
INTERVIEW
SCHEDULING
OFFER
YES NO
LETTERLETTER
JOB POSTING
QUALITY OF HIRE
SURVEY
HIRING MANAGER
INTERVIEW
WEBSITE
APPLY
RESUME
REVIEW
MANAGER
INTERVIEW
SCHEDULING
PHONE
SCREEN
SCHEDULING
PHONE
SCREEN

4. 3WE BECOME YOU™
AI IN RECRUITMENT
Candidate Matching
Augmented Writing
Chatbots
Information Augmentation
Assessments & Insights
Robotic Process Automation

5. 4WE BECOME YOU™
HOW WILL WE GET THERE?

6. 5WE BECOME YOU™
What is the inflection point
that makes the new idea
the most trusted way?

7. 6WE BECOME YOU™
What will make
artificial intelligence
in recruiting
real?

8. 7WE BECOME YOU™
What will make
artificial intelligence
in recruiting
real?
COMPUTATIONAL TRUST

9. 8WE BECOME YOU™

10. OBSERVATIONAL TRUST
- Things we see
- Things we hear
- Things we read
- Unconscious biases

11. 10WE BECOME YOU™
Top Reviews
This is an amazing chair…
This is such an amazing chair, I bought seven of them
even though I only needed six. It’s as soft as the
backside of a baby polar bear!
Top Reviews
Worst. Chair. Ever.
This chair was clearly designed by someone with a
square, wooden tush. It’s the hardest and most
uncomfortable thing I’ve ever sat on and I wouldn’t
recommend giving it to your worst enemy.

12. 11WE BECOME YOU™
Top Reviews
This is an amazing chair…
This is such an amazing chair, I bought seven of them
even though I only needed six. It’s as soft as the
backside of a baby polar bear!
Top Reviews
Worst. Chair. Ever.
This chair was clearly designed by someone with a
square, wooden tush. It’s the hardest and most
uncomfortable thing I’ve ever sat on and I wouldn’t
recommend giving it to your worst enemy.
COMPUTATIONAL TRUST
- Assessment scores matched to
historical performance
- Computer analysis of voice tone
- Facial recognition and analysis

13. 12WE BECOME YOU™
OBSERVATIONAL
TRUST
COMPUTATIONAL
TRUST

14. 13WE BECOME YOU™

15. 14WE BECOME YOU™
COMPUTATIONAL TRUST
in recruiting

16. 15WE BECOME YOU™
• Close commute for strong retention
• Personality INTJ is a good match for
this role
• Exceeds education and experience
requirements
• Values of integrity, strong work ethic
and acceptance of change match well
• Communication style well suited
Openness
Leadership
Service Orientation
Commitment

17. 16WE BECOME YOU™
Job Fit
9.7
• Close commute for strong retention
• Personality INTJ is a good match for
this role
• Exceeds education and experience
requirements
• Values of integrity, strong work ethic
and acceptance of change match well
• Communication style well suited
Listen
Openness
Leadership
Service Orientation
Commitment
Schedule Interview

18. 17WE BECOME YOU™

19. 18WE BECOME YOU™

20. 19WE BECOME YOU™
COMPUTATIONAL TRUST
is the inflection point
that will make Artificial
Intelligence in recruiting real.

21. 20WE BECOME YOU™
AI’S ROLE IN SOURCING

22. 21WE BECOME YOU™
AI’S ROLE IN EMPLOYER BRANDING

23. 22WE BECOME YOU™
3 KEY TAKEAWAYS
• AI can help automate recruiting processes by using data
to quantify unknown relationships and support managers
to make high-quality decisions.
• AI is essential in driving personalization for storytelling
and driving affinity and action toward our brands.
• AI helps drive effective sourcing with natural language
processing and machine learning. We can create better
matches than ever before, but still very much need
people to drive engagement

24. THANK YOU!