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This document provides an overview of Charlton Athletic Community Trust (CACT), which uses football and sport to benefit society. It discusses CACT's mission and history, community-focused values, organizational structure and the many projects it runs, including estate leagues, pathways to employment, and an interfaith football tournament called the Unity Cup. The document also highlights praise CACT has received and argues that now is the right time for businesses to partner with CACT, as it can help them with objectives in CSR, HR, marketing and more.
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Similar to Check out the marketing potential in community sport
Prince's Trust
The Prince's Trust helps over 46,000 young people annually overcome barriers like poverty and lack of confidence through programs that provide skills and experience. Sport programs are a strategic priority and powerful tool, engaging over 3,000 young people per year. They build skills like communication, leadership, and behavior while offering progression opportunities through clubs and qualifications. The Trust aims to help 50,000 more young people each year and expand successful sports programs nationally.
Grow Your Sports Club
Sports clubs, at all levels need to be better run and more welcoming if they are to survive and indeed grow. This presentation is from Sports Marketing Network's workshop on how to make your sports clubs vibrant, visible and viable. 2,000 clubs across Britain have particpated in one these workshops
CSMN Presentation 01.01.2017
CSMN is a non-profit organization that aims to promote sports participation in London. It manages various basketball and fitness programs for schools, youth, and the community. CSMN operates a women's basketball team called Southwark Storm with over 20 registered players. It employs coaches to run structured sports sessions and focuses on sports development, social inclusion, and healthier communities.
Innovation, community and enterprise...the future for delivery of sport
The document discusses trends in community sports delivery and opportunities for social enterprises, community groups, and local authorities to work together to attract more participants. It highlights how demographics and lifestyle changes are impacting participation and provides examples of organizations that have successfully adapted their offerings. The document advocates for a customer-focused, collaborative approach and emphasizes the importance of marketing in retaining and engaging community members.
ForSprots Foundation
The ForSports Foundation was established by ForSports Management Limited to use sports to promote social development, cohesion, and change in Ghana. The foundation plans to establish a residential center in Sunyani to provide housing, education, and vocational training to empower youth. It will also support health initiatives, social cohesion programs, education, the environment, and develop grassroots sports and local clubs through funding and resources. The goal is to instill self-confidence and prepare youth for successful independent lives through sports.
Young Lions CZ 2020 | Marketers 07
This document outlines a partnership between Sokol and Birell to create an active community for a healthy society in the Czech Republic. The strategy is to connect, celebrate, and guide/inspire using the power of socializing through sports. Barriers include a crowded selection of youth activities and lack of appeal for Sokol. The target audiences are teachers, mayors, and parents. Metrics include campaign awareness, number of platform registrations, kindergartens enrolled, and increased equity for Birell. Activities may include an inclusive "Všesokolský slet" event and gaining a certificate to lead sports activities in kindergartens.
REVIEW 201819 SEASONCFC 03ContentsForme.docx
REVIEW 2018/19 SEASON
CFC | 03
Contents
Formed in 2010, the Chelsea Foundation brings
together the Football in the Community, Education
and international departments along with the club’s
other charitable and community activities, including
anti-discrimination projects and continued support
for past players.
As one of the world’s leading football social
responsibility programmes, the Chelsea Foundation
uses the power of football and sport to motivate,
educate and inspire. We believe the power of
football can be harnessed to support communities
and individuals both at home and abroad.
On top of our outstanding football development
programmes, the Chelsea Foundation works on a
broad range of initiatives focusing on employment,
education, social deprivation, crime reduction, youth
offending and much more.
04 Chairman’s foreword
06 Community
16 Educating through football
22 Foundation in numbers
24 Chelsea around the world
30 Working with charity
34 Promoting equality
38 Plan International
42 Past Players’ Trust
04 | CFC
Each year my fellow Trustees and I are amazed by the
breadth and the depth of the Foundation’s work. There
is a real and genuine need for programmes linking
social benefits to sport, now more than ever.
There are few, if any, areas of society that football
cannot help. It can educate, it can improve health,
cut crime, inspire entrepreneurs, promote equality
and ultimately it can bring people and their
communities together.
This is exactly what the Foundation has been doing
in more than 100 towns, cities and boroughs in the UK
and in 21 countries internationally. We are engaging
more and more female players, leading the way for
disability provision and establishing new and exciting
initiatives dedicated to using sport as a force for good.
Our players are also increasingly engaged with our
work, promoting our programmes, visiting schools and
hosting young people at our training ground in Cobham
and at games at Stamford Bridge.
We believe it is not just about the quantity it is also
about the quality. We maintain the high standards we
have established over the last 10 years and continue
to ensure a deep engagement and positive outcome to
our work.
Our work tackling discrimination and promoting
equality continues to grow. Through our Building
Bridges programme we are delivering workshops in
schools and engaging fans and the wider community
in our work celebrating diversity. Our Say No To
Antisemitism campaign is now a global leader and a
blueprint in how sport can be used to tackle hatred
across the world.
We were delighted when our men’s team took part
in the ground-breaking Final Whistle on Hate game in
Boston when we took on the New England Revolution.
The match increased awareness of the dangers of
antisemitism and raised $4m for anti-discrimination
Using sport to educate,
motivate and inspire
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Innovative public services in action (NCVO Annual Conference 2012)
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The Manual also makes you familiarise in the way the Football+ Foundation uses the +.
Us Girls & This Girl Can opportunity
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Pro activecentrallondonsummary d02 (1)
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Pro activecentrallondonsummary d02 (1)
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Check out the marketing potential in community sport
- 2. More than just a football club “ More than just a football club” “ Probably… the biggest socially responsible club in the world!”
- 3. What is Charlton Athletic Community Trust? Our Mission: To use the universal power of football, sport and the arts to make a better society
- 6. The Structure Charlton Athletic Community Trust: Jason Morgan CEO Community Schemes CARE Facilities Disability Samuel Montagu One World Alliance Within these divisions CACT is actively running over 150 different projects.
- 9. The Unity Cup “ To bring different groups of young people together in order to provide positive relationships, build bridges and help foster community cohesion and integration”
- 12. Spreading the Message Spain Finland South Africa China Belgium Norway USA New Zealand Australia Germany
- 13. “ Awesome” “ The community work here is just awesome. Everyone working here is just fascinating - they do such a great job.” HRH Prince William 2007 BIG TICK AWARD FOR EXCELLENCE IN COMMUNITY WORK 2007 SILVER JUBILEE AWARD FOR COMMUNITY ENGAGEMENT 2007 BEST IMPACT PROJECT FOR KENT 2006 FINALISTS, NATIONAL BUSINESS AWARDS
- 14. “ Charlton’s reputation as the leading football club in this field is completely deserved. They have clearly grasped that clubs play a vital role and need to be at the very heart of their local communities. The vision here - and I’ve seen and heard about the plans for the new stadium and the créche and the education work and the partnerships with businesses and so on - shows that the club has a clear direction, and I’ve never seen such far-reaching activities.” Rt. Hon. GORDON BROWN MP Prime Minister The heart of the community STEVE WAGGOTT Chief Executive, Charlton Athletic Community Trust
- 15. So what does it mean for business? CACT is now actively seeking business partners to sponsor all or part of our work. In return we will build activation programmes that combine the objectives of those in CSR, HR and marketing
- 16. Why is the time right?
- 17. 2 weeks in China
- 22. THANK YOU FOR LISTENING “ Probably… the biggest socially responsible club in the world!”