The Prince's Trust helps over 46,000 young people annually overcome barriers like poverty and lack of confidence through programs that provide skills and experience. Sport programs are a strategic priority and powerful tool, engaging over 3,000 young people per year. They build skills like communication, leadership, and behavior while offering progression opportunities through clubs and qualifications. The Trust aims to help 50,000 more young people each year and expand successful sports programs nationally.

1. “I’m feeling positive about my future and
want to look after my family, while
following my own dreams.”
Sport and The Prince’s Trust
One Goal; Changing Young Lives
“The Trust was when things started to go right for me. From that I have secured my dream job, I’ve met some amazing people and I feel like I’m making a difference.”
The Trust was when things started to go right for me. From that I have secured my dream job, I’ve met some amazing people and I feel like I’m making a difference.”
“The Trust was when things started to go right
for me. From that I have secured my dream
job, I’ve met some amazing people and I feel
like I’m making a difference”
Eddie Adekafe

2. Backdrop to our work
We believe that every young person, no matter
what their background, has the potential to succeed
and build a better future for themselves.
The young people we support have often overcome
tremendous barriers: ill-health, poverty and
lack of confidence to name a few.
Last year The Trust helped over 46,000 young
people
We help the young people on our programmes
to get the skills, qualifications and
experience they need to go on to get a job or
go into further education, training or
volunteering.

3. The scale of need
Youth unemployment is estimated to cost up to £155
million per week in terms of benefit payments and lost
productivity
Total cost of youth crime is calculated at £1.2 billion
each year.
Unemployment amongst young people under 25 years old is now over 20%
Over one million young people are not in work, education or training
One in six children lives in a household with no income from work
We need to raise £50 million per year in
order to help a further 50,000 young
people
Young People in prosperity are almost twice as likely to have access to sport
as young people in poverty.
Without intervention two-thirds of young people will be overweight or obese by 2050.

4. How we help
Team – three-month personal development
programme
Get Into – short vocational courses e.g. Get
into Cooking
Get Started With – flexible short personal
programmes
xl – a pioneering and transformative in-school
education programme
Enterprise Programme – our business start-up
programme
Community Cash Awards – cash awards up for
projects that will benefit their local community
Development Awards – cash awards for young
people to access education, training or work
Fairbridge – Fairbridge have centres in 15 of
the most disadvantaged areas of the UK

5. Sport at The Prince’s Trust
Working with Sport since 1997
Strategic Priority for The
Prince’s Trust
Powerful tool for engaging
disadvantaged young people
The Trust supports approx 3000
young people every year
through its sports programmes.
20,000 to date
Power of Sport and the hook of
the club badge

6. Team
Sport acts as a free support offer to Delivery Partners to help engage young people onto and
throughout the programme and to build team skills such as communication and leadership
Over 65 football clubs supporting delivery of over 140 Team Programmes each year
e.g. providing - Team venue, football kit, sport and exercise session, educational
session, fundraising merchandise, ground tour, player appearances
Evaluation report, Institute of Youth Sport, December 2010
The football link on Team has a positive effect on recruitment, retention and young
people’s outcomes

7. Prince’s Trust xl clubs
Sport acts a free enrichment activity for Prince’s Trust xl clubs to build vital skills
needed for further education and the world of work
Rugby
Cricket
Tennis
Typical format:
- Coaching sessions delivered by professional coaches
- Competitive / celebration event with prizes
- Progression opportunities

8. Best practice model
(cricket)
overall programme managed within National Programmes
local sports clubs / boards / organisations / centres as delivery partners (DPs)
PT Regions to manage local relationships with DPs and PT xl clubs
e.g. cricket
three PT xl clubs / Cricket Board
local coaching programme
national tournament at Lord’s with prizes
local progression opportunities
scalable!

9. Why it works?
PT xl clubs
“It has encouraged fair play, good sportsmanship, team spirit. At the tournament
their team work took my breath away”
“The girls actually participated in sport which they would never have done in school”
“gave the group a sense of focus and was used as a tool to help improve their
behaviour”
“the sessions gave my students confidence and belief in their abilities”
“a great alternative to classroom based sessions”
Delivery Partners
“fits the aims and priorities of any sports club who has a responsibility to their local community to reach out to young people who
wouldn't otherwise get the opportunity to have a go”
Prince’s Trust Regions
“The schools love it. It’s an amazing offer which helps to position ourselves
above other similar providers”
“Thank you for this opportunity for our PT xl clubs, we would love more in the future!”
adds to qualification
levels the playing field
improves behaviour
confidence
alternative activity
skills
development
Progression
opportunities
recruitment and retention

10. Get Started / Get into
Sport is used as the theme to engage young people who have an interest in a particular sport /
industry. Joint delivery between The Prince’s Trust and professional sports organisations
Get Started with…
Football, Rugby, Cricket, Rugby League, Basketball, Sailing, Boxing, Horses…
Typical programme will include an entry level qualification, practical sessions and a final
challenge e.g. coaching or a competition
Main outcome is normally into education
Get into…
Lifeguarding, Football Coaching, Retail, Customer Service, Events, Hospitality…
Programmes are focused on employment in a sporting setting
Main outcome is into employment

11. Sport Works
81%move into work,
education, training
or volunteering
96%report personal
development such as
confidence or
motivation
93%
develop numeracy,
literacy & IT
skills
20,00020,00020,00020,000
helped

12. Delivery Partners

13. Corporate Supporters

14. The Premier League and PFA
2012 marks the 15 year anniversary of the Football Initiative,
which is one of the longest-standing projects of its kind
The Premier League and Professional Footballers’ Association
continued support along with over 60 professional football clubs
has enabled the Trust to help over 18,000 young people through
football.

15. Ambassadors
Improve the quality of experience
for the young people we work with
Their involvement;
End of course presentation
Question and Answer Session with
young people
Community project visits
Attending a regional or national
awards ceremony

16. Ray’s Story

17. The Future
Have run successful
programmes and have a
network of delivery partners
across a number of sports
national funding to allow us
to roll out these programmes
nationally
working in partnership with
major governing bodies to
help us leverage this funding
looking to develop a sports
opportunity fund to allow us to
meet this demand and will be
‘Golden Decade of Sport’