For training purposes

1. The key engine to increase outreach and build
community bonding among our members

2. Vision
A better and more meaningful life where working people of all collars, all ages, and
all nationalities can live, work and play together in Singapore.
Mission
We help working people to earn a better living and live a better life.
Fun for U
Offering high quality recreational facilities and services that are affordable and conveniently located,
for working people of all ages.
Working for U
Ensuring good working conditions and a fair return for labour, and providing ways to train and upgrade
the skills of working people.
Caring for U
Providing good quality products and services at affordable prices that help to stretch the dollar for
working people.

3. Social Enterprises
Communities
61 Unions
U Club

4. Club Affiliations
Communities
U Club

5. Workers of Today Workers of YesterdayWorkers of Tomorrow
3G membership
Engagement Engines
U LivenEbO
U Sports
U Family
Young NTUC
Building a three generation (3G) membership

6. Vision
To make Sports the preferred Healthy Lifestyle
Choice among 880,000 NTUC members for building,
engaging and strengthening communities

7. To provide good value, relevant and quality
sporting experiences for our community
on a sustainable basis
Mission

8. Strategy
Sports
Development
Community
Engagement
Capability
Development
Industry
Development
• Align the
needs and
quality of
Sports
programmes
• Streamline
sporting
programmes
across
communities
• Competitions &
Leagues –
U Games
Interest
• Interest
Groups/Fan Club
• Core,
Intermediate &
Developing
Sports
• U CHAMP
Programmes
• Volunteer
Management
System
• Rewards &
Incentives
scheme
• Collaboration
and Partnership
with Strategic
partners
• Enhanced
marketing
channels and
brand
awareness

9. Participants Growth
Target 10% Increase

10. Members
52% Male
48% Female

11. 350 Ambassadors
Engagement
U Games - 8th Edition
13 Sports
Badminton Table Tennis Sepaktakraw Mixed Netball 7-a-side Soccer Running
Futsal Beach Games Sports Mania Bowling Golf Basketball 9 Ball Pool

12. Engagement
Signature Events – U Games
Awards NightFutsal Tournament
U Golf ChampionshipBeach Games
Sepak
Takraw
3 on 3 Basketball

13. 350 Ambassadors
Engagement
12 Interest Groups & Team U Sports
- more than 110 activities in FY14/15.
Adventure Basketball Fitness Floorball Touch Football Water Sports

14. Engagement
Signature Events - Iconic
Nite on Wheels
3 on 3 Floorball
KeepFit! U Adventure
24 Hour BowlingSoftball Mania

15. Engagement
Interest Groups & Team U Sports
U Cycling
U Soccer
U Run U Golf
Touch FootballU Bowling

16. Overall Comms. Channel

17. On-line
Electronic Mailer
• 45,000 members
• Frequency: Monthly
Website
• Upcoming Events
• Event Registration
• Member Privileges
Facebook
• Over 12,000 likes
• Event news and photos
• Contest and Promotions

18. On-line

19. Off-line / Off-site
Publications
• ATLs
• NTUC This Week
Road Shows / Union Briefings
• Committee Meetings
• Captains Briefings
Partners
• Marketing collaterals
• Goodie Bag collection
• Satellite registrations

20. On-site
Collaterals and Branding
Partner Booth / Product Sampling
Partner-themed Fringe Activities

21. Ways to Partner with Us
Sponsorship
Cash and In-Kind to assist in defraying cost and providing
for participants
Offer Special Discount on products/services for our members
Co-Organization
Close working relationship with partner to organize engagement
activities for members/public
Partnerships/
Collaborations

22. Partners

23. Thank You
We Look Forward To Working With You