The Forest YMCA is seeking a £30,000 partnership from Kind & Co to fund their events program over three years. In return, Kind & Co would receive branding and networking opportunities at Forest YMCA's growing number of fundraising events. Alternatively, Kind & Co could donate £15,000 to directly support Forest YMCA's youth programs for 300 local youth. A partnership would allow Kind & Co to boost its community profile while helping Forest YMCA achieve its mission of serving youth.

1. AND FOREST YMCA
Building Futures, Changing Lives

2. THANK YOU FOR SEEING US
We would like to discuss with you, how we
can work together to form a mutually
beneficial partnership

3. THIS PRESENTATION
1. The work of Forest YMCA
2. Our history together
3. Two fundable projects
4. How these will benefit you

4. WHAT WE DO
Hostel in Walthamstow Affordable child care Affordable leisure facilities
For 16-30 year olds Youth clubs Subsidised restaurant

5. OUR SHARED HISTORY
BEFORE
AFTER

6. WHY PARTNER WITH US?
• We are the biggest and fastest growing charity in North East London
• We can help you to raise your brand profile
• We can give you a cost effective way to raise staff morale
• We can help you to “provide a positive role” in our local community
• We can give you access to valuable networking opportunities
• We can give you access to people who use our cafe, leisure facilities
and child care clubs

7. THE BIG ASK
• £30,000 (£10,000 per year, for three years) to
fund our events programme

8. ABOUT EVENTS FUNDRAISING
Event Date
Forest YMCA Abseil 9 June 2012
Olympic Stadia Trek 1 September 2012
Royal Parks Half Marathon 7 October 2012
Skydives Year-round
5K Run TBC

9. YEARS 2 & 3
Year 2 Year 3
Evaluation of yr 1 events Trial of swimming events
Overseas Treks trial Introduction of additional abseil
Cycling Event trial Growth of cycling & running
Growth of running calendar Growth of community product
Introduction of community product

10. BEST CASE SCENARIO GROWTH
Yr1 Yr2 Yr3
Participants 120 175 324
• Each participant brings with them a network
of potential new supporters
• FYMCA’s profile will be raised in the local
community
• The money generated will go towards
refurbishing our hostel
• The refurb costs £3.8m and will last 3 years

11. OUR FIRST EVENT
About the Event This is the first ever
Forest YMCA abseil. It will be taking place
at our main hostel on Forest Road on
Saturday 9 June 2012.
In return for covering the costs of the event logistics including scaffolding & marketing materials you will receive:
• Space on the abseil scaffold for your own branding
• Your logo will be included on all printed marketing materials including a poster (500 copies to local businesses) and flyer
(1500 copies distributed to numerous locations)
• The logo will be reproduced with the prefix “sponsored by” on all participant communications including 100 fundraising
packs and an estimated 50 enquiry emails
• Your logo will be placed on the relevant event page of our website and hyperlink to your own website
• We will issue a series of press releases which refer to Kind & Co’s support
• We will ensure that the event is always referred to as “The Forest YMCA Tower Abseil sponsored by Kind & Co”
• You will be provided with the opportunity to network over 300 key contacts including wealthy individuals, Waltham
Forest councillors and representatives of local SME’s on the day of the event
• We will instigate regular status updates and tweets about the event - with hyperlinks to your website – on our new social
networking sites (launching January 2012)
• All pre-event emails to registered participants will contain your logo and be hyperlinked to your website
• We can offer free places to Kind & Co employees

12. SPONSORSHIP OF ALL EVENTS
Display our logo on your website This would generate event
enquiries for us and clearly communicate to your current
clients and potential new clients, your desire to help young
By partnering with Forest YMCA you homeless people.
will:
Ask your contacts to take part in our events This will offer
• Target new clients
you a cost-effective team building exercise improving staff
• Generate positive PR
morale; give you an opportunity to network with lapsed
• Raise your brand profile in an
clients or those who have enquired but not converted and
upwardly mobile area of London
would allow you to keep important clients close to your
• Deliver your CSR objectives
company.
• Engage your employees
• Meet key decision makers and We’ll shout about it We will encourage all participants to act
potential new clients as media case studies, talking to journalists about their
experiences and the reason why they will be supporting us at
the event , ensuring that all press pieces refer to your
company

13. IF £30K IS JUST TOO MUCH
• £15,000 as a one off donation towards our
youth work

14. YOUTH WORK
• 300 young people access our youth
clubs
• Aged 11-19
• From local area
“Attending the sessions has helped me
secure a place on a sports science degree. I
have developed my teamwork and
negotiation skills. There is nowhere else in
the borough that I could have done this”
Simon aged 18

15. A MUTUALLY BENEFICIAL
PARTNERSHIP

16. FIND OUT MORE
For more information about working with Forest YMCA
please contact Emma Cornish on 020 8509 4632 or email ecornish@forestymca.org.uk