This business proposal from Friends & Associates consulting firm outlines their approach to addressing organizational problems experienced by Divya Electronics Ltd. The proposal identifies issues like poor communication, lack of clear goals and vision, and employee morale and technological issues. Friends & Associates would set up new systems, provide training, develop planning strategies to define objectives, and create a new management structure. The estimated time for the project is 6 months and the projected costs are approximately 415,000 INR. The benefits would include motivated employees, improved communication, resolved technical issues, better services, increased productivity and brand reputation. The proposal also provides resumes of the experienced consulting team that would handle the project.

1. Business Proposal
By,
Burzin Todiwala
Mridul Dohutia
Jaimin Lakdawala
Sushanta Chakraborty
Salman Mohd.
Shaunak Saraf

2. Our Company
 Established in 1990
 Head Office – Surat
 B2B – Business to business
 Have many branches
 Increase in workforce

3. Divya Electronics Ltd.
An overview…
Established in 1952
Head Office - Mumbai
B2B – Business to business
Expansion – New Branches
Increase in workforce

4. FRIENDS & ASSOCIATES, a consulting firm
10 Gandhi Road, Surat
Ref. No.2012/F/53 5th November, 2012
Mr. S.K.Bannerjee
General Manager
Divya Electronics Ltd.
Industrial Area, Mumbai.
Dear Mr. Bannerjee,
With reference to your telephonic discussion with Mr. B.P.Todiwala, our senior consultant on 29
October, 2012, we submit our proposal. You brought into our notice some of the organizational problems
your firm is experiencing. This proposal is outlining our approach to your problems with an estimate to time
and expenses.
If you require any further information, please contact us.
Thanking you.
Yours Sincerely,
M. Dohutia
Director
Friends & Associates
Encl: 6 (1+5)
1: Our proposal, 5: Resumes of the members of consultants team.

5. Problem Facing Divya Electronics Ltd
 The communication system at management level and with supporting
staff in deplorable.
 The aims and objectives of the firm are not directly and clearly
communicated within the organization.
 There is no fine vision of sales and service departments.
 There is considerable confusion about who is to service which customers.
 The morale of the workers is also low.
 Quality is also passive in some areas.
 Employees are not satisfied with their salaries.
 Technological problems.

6. Our approach to the problem
 Setting up new office systems, accounting procedures, and
distributing networks for helping to manage business more
effectively.
 Training to support staff to involve them in the change that need to
be brought about.
 Forecasting and planning strategies that will define your aims and
develop plan to achieve them.
 New management set-up.

7. Estimated Time

8. Cost Item Projected Amount (approx.)
Project costs (within current project scope)
Retooling 15000.00
Project upgrades 15000.00
Office supplies 1000.00
Hardware 60000.00
Software 70000.00
Training 120000.00
Admin costs 10000.00
Travel and Entertainment 90000.00
Specialized equipment 3000.00
Food and beverage 30000.00
Other 1000.00
Aggregate Projected Costs 415000.00

9. Benefits
Employees will be motivate.
Communication will be improve.
Technical issues will be solve.
Better services.
Productivity
Brand

10. Our team..
Sl. No Name Qualification Experience
1 Mr. M Dohutia, Director M. Com, PGDM, DCM 20+ Years in
consulting
2 Mr. B. P. Todiwala MBA, CS 16+ Years in
consulting
3 Mr. J. P. Lakdawala PGDM 16+ Years
experience in
corporate
4 Mr. S Chakraborty PGDM 14+ Years in HR
5 Mr. S. Saraf MBA 12+ years in MIS
6 Mr. Salman Mohd. MBA 12+ years as
analysts

11. “You are the
reason to exist...”
“A great job...” Mrs. K. L.
Mr. M. R. Pashrija, Desai, BDM, Voltas.
CMD, Oil India Ltd.
“Excellent work...” “Your team is amazing...”
Mr. J. Patel, MD,
Mr. J. M. White, DGM, Apollo
Arman Finance Ltd.
Tech., USA.
“Good Time”
Mr. B B Wadia, CEO
Titan Watch.
& many more..