The document is a proposal from Friends & Associates consulting firm to address organizational problems at Divya Electronics Ltd. It outlines problems like communication barriers, unclear objectives, low employee morale. The proposal details Friends & Associates' approach to solve the problems through workshops, training and new management strategies. It estimates the project will take 4 months at a cost of Rs. 400,000-450,000 and lists benefits like improved employee motivation, better client service and changes to the company's structure.

1. Proposal for improving the business and administration
Submitted to,
Mr. S.K.Bannerjee, General Manager
Divya Electronics Ltd.
Industrial Area, Mumbai.
Submitted by,
Mr. M. Dohutia, Director
Friends & Associates
10 Gandhi Road, Surat
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2. FRIENDS & ASSOCIATES, a consulting firm
10 Gandhi Road, Surat
Ref. No.2012/F/53 5th November, 2012
Mr. S.K.Bannerjee
General Manager
Divya Electronics Ltd.
Industrial Area, Mumbai.
Dear Mr. Bannerjee,
With reference to your telephonic discussion with Mr. B.P.Todiwala, our senior consultant on
29 October, 2012, we submit our proposal. You brought into our notice some of the
organizational problems your firm is experiencing. This proposal is outlining our approach to
your problems with an estimate to time and expenses.
If you require any further information, please contact us.
Thanking you,
Yours Sincerely,
M. Dohutia
Director
Friends & Associates
Encl: 6 (1+5)
1: Our proposal, 5: Resumes of the members of consultants team.
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3. ABSTRACT
The whole project is based on the problems and the solutions of Divya Electronics Ltd. by
Friends & Associates, A consulting company. The problems, solutions, estimated budget and
estimated time are described in details (below).
Divya electronics Ltd. has consulted our company i.e. Friends & Associates for their
problems and our company has done a detailed study of their problems. Our study report said
that the company is face various internal problems, like communication barriers in
management level, company’s objects are not visual, employees are not satisfied, employees
are not motivated etc. And these are very important problem to solve it for company’s
development.
The company is developing but not in a proper way. Company is establishing lot of new
businesses to change their company small concern to big concern. For these company should
solve these internal problems and we can give solution to solve these internal problems.
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4. TABLE OF CONTENTS
Contents Page no.
1. Title page 1
2. Cover letter 2
3. Abstract 3
4. Contents 4
5. Company overview 5
6. Problems 6
7. Our approach to the problems 7
8. Estimated time 8
9. Cost 9
10. Benefits 10
11. Testimonials 11
12. Our team 12
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5. Company Overview
We have formed a clear vision of current situation of your firm. DIVYA ELECTRONICS
Ltd. was founded in 1952. The Company grew modesty till 1968 and confined its business to
the sale of common equipments to small companies.
Mr. Ajay shah assumed its leadership in 1960 and began diversifying into office appliances
service contracts and some international sales. By 1973, the company’s business reached 30
crores annually. Three new branches had also been opened in Ahmedabad in 1980, Pune in
1990 and Guwahati in 2005. Total numbers of employees has been increased by 70% in last
30 years i.e. from1000 to 7000 including all the branches. Over the next 7 years the company
continued to achieve steady growth.
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6. Problem Facing Divya Electronics Ltd
However, the company has been facing some organizational problems along with its
development. The problems are as follows:
1) The communication system at management level and with supporting staff in
deplorable.
2) The aims and objectives of the firm are not directly and clearly communicated within
the organization.
3) There is no fine vision of sales and service departments.
4) There is considerable confusion about who is to service which customers.
5) The morale of the workers is also low.
6) Quality is also passive in some areas.
7) Employees are not satisfied with their salaries.
8) Technological problems.
As far as we can see, the company is suffering from growing pains in making the
transition from a small concern to a medium sized firm with multinational connections.
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7. Our approach to the problem
Very soon, Divya Electronics will be entering a new phase in its all-round development. We
have assisted many business establishments in making the change from a small company to a
large concern. We are willing to offer our consulting service for reorganizing your
management structure without structuring key individuals or disrupting the flow of business.
These services include setting up new office systems, accounting procedures, and distributing
networks for helping to manage business more effectively. We will impart training to support
staff to involve them in the change that need to be brought about.
We will help you to conceive forecasting and planning strategies that will define your
aims and develop plan to achieve them. These will enable you to observe where you are
headed and what the greatest growth areas are likely to be. These new strategies along with
your new management set-up, will ensure that the aims and objectives of the companies are
intimated clearly to all the members of the managerial body and the supporting staff.
We shall appoint Mr. J. P. Lakdawala, our chief consultant, as officer-in-charge of this
project. There will be a team of expert consultants from our corporate staff to assist Mr.
Lakdawala. Mr. Lakdawala has worked with many companies with similar problems. His
recent assignment with Oil India Ltd. has been completed successfully to the great
satisfaction of the owners of the said establishment. The other five members of the consulting
team are also experts in their fields. The resumes of the team members are enclosed with the
proposal.
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8. Estimated Time
On the basis of our past experience with companies like yours, we hope that the transitional
period will take about four months to be completed. At the end of this span of time you will
be able to overcome all the present problems.
Sl. Particulars No. Of days Headed by
No.
1 Personal Interaction 10 Mr. Lakdawala and
team
2 Training 30 Mr. Lakdawala and
team
3 Motivational workshop 10 Mr. S. Chakraborty
Md. Salman
4 Clear vision workshop 10 Mr. Todiwala
Mr. Dohutia
5 Technical issues 30 Mr. Saraf and team
N.B. Working days Monday to Friday.
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9. Cost
As per our estimate the cost of the project will range from Rs.4,00,000 to Rs.4,50,000.This
amount will include the implementation of recommended changes and follow-up visits of our
officers once after three months and next after six months of the completion of the project.
It will be our pleasure to assist your firm in its continued growth and we are confident you
will be satisfied our work after the completion of the project.
Cost Item Projected Amount (approx.)
Project costs (within current project scope)
Retooling 15000.00
Project upgrades 15000.00
Office supplies 1000.00
Hardware 60000.00
Software 70000.00
Training 120000.00
Admin costs 10000.00
Travel and Entertainment 90000.00
Specialized equipment 3000.00
Food and beverage 30000.00
Other 1000.00
Aggregate Projected Costs 415000.00
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10. Benefits
As you have seen above our strategy to overcome problems I can assure you that our
consultancy programs are designed in such a way that a company can get surely recovered.
We design the programs according to our experienced and expert professionals. You can see
the testimonials that enclosed with this project. This project is also a challenging project for
us. We are pleased with this project as we like to take challenges. It will change the whole
structure of your organisation. With the motivational program I can assure you that your
employees will become highly motivated. They can develop their communication skills. This
whole program will affect in your brand. You can provide better service to your clients. But
all this benefits will be yours only if you bear with us. We have some terms and conditions in
budget or in programs. Hope that we can serve you better than our earlier records.
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11. Testimonials
“A great job...”
- Mr. M. R. Pashrija, CMD, Oil India Ltd.
“You are the reason to exist...”
- Mrs. K. L. Desai, BDM, Voltas.
“Excellent work...”
- Mr. J. Patel, MD, Arman Finance Ltd.
“Your team is amazing...”
- Mr. J. M. White, DGM, Apollo Tech., USA.
“Good Time”
- Mr. B B Wadia, CEO, Titan Watch.
...& many more.
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12. OUR TEAM
Sl. Name Photo Qualification Experience
No
1 Mr. M Dohutia, Director M. Com, 20+ Years in
PGDM, DCM consulting
2 Mr. B. P. Todiwala MBA, CS 16+ Years in
consulting
3 Mr. J. P. Lakdawala PGDM 16+ Years
experience in
corporate
4 Mr. S Chakraborty PGDM 14+ Years in
HR
5 Mr. S. Saraf MBA 12+ years in
MIS
6 Mr. Salman Mohd. MBA 12+ years as
analytics
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