The document discusses Business Process Management (BPM). BPM is a holistic management approach focused on aligning an organization's processes with customer needs. It promotes efficiency, effectiveness, and continuous process optimization. BPM integrates data, documents, human and automated activities to streamline processes. A case study by Deloitte found implementing BPM software at an insurance company increased employee productivity by 70%, reduced processing times by 75%, and cut operational costs by 50% while improving customer service.