This document presents a business plan for a sandwich shop called Sandwich World. It outlines the menu, which will include various types of sandwiches and beverages. It discusses the vision, objectives, target customers, and competitive advantages of the shop. Financial projections include sales forecasts, equipment costs, profit/loss calculations, and cash flow statements. The shop is projected to reach profitability within two years and have a 24% return on investment.

1. • De s i g n e d b y : Ri s h a b h J a i n
• Pr e s e n t e d b y : Ri s h a b h J a i n &
Kr a t i Sh a rma

2. BUSINESS PLAN
SANDWICH WORLD :
S p i c y , Cr i s p y & F r e s h
(We value your health, money and time…)

3. SA N DWI C H WO R L D :
S p i c y , C r i s p y & F r e s h
Welcome to the SANDWICH WORLD,
a perfect destination for food lovers.
Here we offer you umpteen variety of spicy, crispy, fresh
and delectable sandwiches.
We have sandwiches for diet conscious people, students,
kids and all open minded and curious people in
different categories.

4. MENU
 Sandwiches
1. Veg. Sandwich
2. Salad Sandwich
3. Crunchy Cheese Sandwich
4. Grilled Cheese Sandwich
5. Ribbon Sandwich
6. Cuban Sandwich
7. Chip Butty Sandwich
8. Ham Sandwich
9. American Sandwich
10. Indian Sandwich
11. Pinwheel Sandwich
12. Mosaic Sandwich
 Beverages
1.Cold Drinks
2. Coffee

5. REPORT
1. Name of the item:- SANDWICH WORLD
2. Name of the Proprietor:- Mr. Rishabh Jain
3. Location:- Vaishali Nagar
4. Constitution of the item: Sole Proprietorship
5. Qualification possessed: MBA

6. VISION AND MISSION
The purpose to start this business is to serve people of
new era with a different and the most competitive
style. We want to help those people who could not
spend time in their busy schedule to take healthy food
by diet sandwich which is 100% nutrient and healthy.
The prime purpose is to generate profit by providing
superb customer services. We aim to be leader in
providing quality food items that fit into a balanced
diet.

7. OBJECTIVES
 To become the premier
shop in town.
 To become profitable
within first two years.
 To continually draw
students off campus for
lunch, at a rate of 35%
new customers per year,
after the second year.

8. OUR TARGET CUSTOMERS
• The students and young people who have
developed healthy eating habits.
• The health conscious people of any age.
• Curious and open minded people.
“IF YOU WILL TRY IT,’
THEN YOU WILL LIKE IT !!!”

9. Food service business is one of the largest
industry in the country. This number has been
increasing for the seven years. In the past five
years the restaurant industry has outperformed
the national GNP by 40% because of…
1. Life style changes
2. Economic climate
3. Incorporation in product variety
There are 600 new restaurants opening
every month and over 200 more needed to
keep pace with increasing demand.

10. The predicted growth trend is very positive both in
short and long term projections. Because of modern
culture, people will be compelled to eat more meal away
from the home. Although the restaurant industry is
competitive, the lifestyle changes created by modern
living continues to fuel its steady growth. More and
more people have less time, resources and ability to
cook food for themselves.

11. RAW MATERIALS CUTTING MIXING
FILLING

12. • Location:- Location is critical to success. Our store
will be at main street or just off main street.
• Convenience:- Customers are willing to pay more
for good food and the convenience of being able to get
what they want without travelling much.
• High quality:- Focusing on the high quality food,
we will draw customers from the competition & we
will create a local market that has not existed before.

13. There are three major ways in which we
will create an advantage over our
competitors:-
1. Product identity, quality & novelty.
2. High employee motivation and good
sales attitude.
3. Innovative and aggressive service
option.

14. PROMOTIONAL ACTIVITIES
• We would like to go for the
food festivals, sponsoring
events in the college through
fares, hoardings, distribute
pamphlets.

15. “SWOT Analysis”
 Strengths:-
• Not much investment
• Easy Availability of Raw material
• Attractive exterior
• No sandwich parlor nearby area
• Residential and coaching area
• Rich and elite people residing near the parlor
 Weakness :-
• Strong competition from private players of the city
• New and not established
 Opportunities:-
• Home Delivery, relocation (as new complex is opening nearby)
• Creating awareness through below the line activity
 Threats:-
• Increasing competition in the sandwich parlor business
• Operating costs are set to increase soon

16. START UP SUMMARY
 As a start up organization, sandwich world will require a
decent amount of equipment to begin operations. The
following is the somewhat complete list of needed
equipment:
• Cash register
• Computer system, including printer, internet connection
• Convection oven
• Refrigeration unit
• Blender/food processor
• Assorted knives, cutting broad, serving dishes, food container
• Shelving units
• Table, chairs, table clothes and other table accessories
• Lighting units

17. SERVICE BUSINESS ANALYSIS
“Sandwich World” exist within the general
restaurant industry.
For the restaurant industry, it is normal for a
venture to reach profitability by 2 years. If
they reach it any time earlier, it is likely that
they are cutting corners and profit is unlikely
to be sustainable.

18. CAPITAL INVESTMENT
Total Capital Investment:-
Rs. 10,00,000(by selling ancestral property)
• Investment in the fixed assets:-Rs. 3,96,800
• Cash balance:-Rs. 6,03,200

19. Sales forecast
• We have decided to take a conservative
approach towards it sales forecast. We
believe that first three months
business will be fairly slow. It is
forecasted that business will steadily
increase over the first two years and
profitability will be achieve in the end
of two years.

20. Rs. 9,000
Rs. 8,000
Rs. 7,000
Rs. 6,000
Rs. 5,000
Rs. 4,000
Rs. 3,000
Rs. 2,000
Rs. 1,000
Rs. 0
Sales Monthly
Food Beverages

21. 250000
200000
150000
100000
50000
0
Year 1 Year 2 Year 3
Beverages
Food

22. Calculation of profit and loss
• Total sales:-
Food:- 1080000
Beverages:- 216000
Total:- 1296000
• Less total direct expenses:-
Food:- 524500
Beverages:- 125500
• Total direct expenses:- 649000
• Total gross profit = 647000
• Gross profit in % = 24%(approx)
Cont…

23. Less operating expenses:-
• Insurance=Rs.2500
• Electricity=Rs.120000
• Rent=Rs.180000
• Advertising=Rs.48000
• Misc. Expenditure=Rs.24000
• Salary=Rs.432000
• Deprecation=70000@ of 15% per annum
• Total operating expenses=Rs.894500
• Operating loss=Rs.247500
• Less non operating expenses=Nil
• Net loss=(247500)

24. Cash flow statement
• Cash received
1. Cash from operations
2. Cash sales=Rs.1296000
Sum total cash from operations=Rs.1296000
• Expenditure
4. Cash spending=Rs.432000
5. Bill payments=Rs.1041500
Sub total spend on operations=Rs.1473500
• Net cash flow
Cash Balance  Rs525700

25. • Return on investment 
– 24%
• Break Even Point(no
profit/no loss):-
2052 sandwiches(approx)

26. Have a Happy Eating at
SANDWICH WORLD :
S p i c y , C r i s p y & F r e s h
(We value your health, money
and time…)