This document outlines the plans and objectives for Auto IT SEA for the 2015/16 fiscal year. The key goals are to gain automotive industry experience, organize the company to be fully operational, and generate 1.2 million MYR in sales. To achieve this, the 12 month plan involves focusing on knowledge gain in months 1-3, restructuring in months 3-6, and aggressive sales and revenue generation in months 6-12 by targeting 4 countries and qualifying 12 potential customers. The long term goals are continued growth, leveraging recurring revenue streams, and strengthening Auto IT's market position in Southeast Asia.

1. Auto IT SEA
Lal Eswaren Annasamy

2. CONTENTS
 2015/16 - OBJECTIVES
 2015/16 - 3 HIGHLY IMPORTANT GOALS TO ACHIEVE
 2015/16 - 12 MONTHS PLANS AND ACTIVITIES
 MONTH 1– MONTH 3
 MONTH 3 – MONTH 6
 MONTH 6 – MONTH 12
 THE WAY FORWARD TO 2016/17

3. 2015/16 - OBJECTIVES
 To gain the Auto IT and automotive knowledge and experience.
 Organize and structure Auto IT SEA Sdn Bhd to be fully operational and independent.
 To generate, qualify, analyse and close sales/revenue of RMY 1.2 million.
 Target 4 new customers (target: RMY 300,000,00 sales/revenue per customer).
 To explore the possibility of recurring revenue for new sites, renewals, upgrades and
etc with existing customers (possible revenue is unknown).
 To rapidly strengthen Auto IT’s position in the SEA market ahead of competitors.
 To aggressively build up Auto IT to gain speed/momentum for 2016/17.

4. 2015/16 – 3 HIGHLY IMPORTANT GOALS TO ACHIEVE

5. 12 MONTHS PLANS AND ACTIVITIES : MONTH 1 – MONTH 3
 Month 1 to 3 is to purely focused on gaining the Auto IT and automotive industry,
knowledge and experience.
• As a new entrant in the organization, I start from ground-zero irrespective of my work
experiences.
• I greatly stress the need of gaining the Auto IT experience to lay a strong foundation for
sustained long term success in SEA to help me build early momentum, aligning strategy,
structure, systems and skills.
• To gain the Auto IT experience is all about really engaging with people, products,
automotive industry, existing customers, process and structure.
• Business and status reviews on existing and potential future business, with distributors, if
any.
• To identify possible recurring revenue from new sites as part of existing customer’s
business expansion, renewals, maintenance and etc.

6. 12 MONTHS PLANS AND ACTIVITIES : MONTH 3 – MONTH 6
RIGHT PEOPLE RIGHT STRUCTURE RIGHT STRATEGY RIGHT TECHNOLOGY RIGHT RESULTS
 Month 3 to 6 is focused on organizing and restructuring Auto IT SEA Sdn Bhd to be
fully operational and independent.
• 4 keys areas to work on immediately to bring Auto IT to speed is getting the right people,
implementing right structure and devising right strategy to sell the right solution or
technology to target market, which leads to desired results and profitability.

7. 12 MONTHS PLANS AND ACTIVITIES : MONTH 6 – MONTH 12
 Month 6 to 12 is fully focused on achieving sales/revenue target of RMY 1.2 million
and providing other areas of support to Auto IT SEA Sdn Bhd for further
development.
• Sales strategy :
1) To generate, select, qualify and develop 12 potential customers from 4 SEA countries, active in
automotive dealership.
2) Target is to achieve closing ratio of 1:3 (1 customer with business value of MYR 300,000,00 in each
of the 4 countries).
3) To generate potential revenue from existing business such as renewals, upgrades, after sales
services and etc (Additional revenue of RMY 100,000,00 from existing business?)
IDENTIFY 4 COUNTRIES
ACTIVE IN
AUTOMOTIVE
DEALERSHIP INDUSTRY
GENERATE
LEADS
QUALIFY 12
POTENTIAL
CUSTOMER
S
INITIAL
COMMUNICAT
ION, PRESENT
SOLUTION
AND
CUSTOMER
EVALUATION
NEGOTIATI
ON, CLOSE
SALE
(RATIO 1:3)
FOLLOW UP
AND
CUSTOMER
SUPPORT

8. 12 MONTHS PLANS AND ACTIVITIES : MONTH 6 - MONTH 12
New business - RMY 1.2 mil
Recurring revenue from existing
business - RMY 100,000?
• New business VS Existing business

9. 12 MONTHS PLANS AND ACTIVITIES : MONTH 6 - MONTH 12
• SEA countries active in automotive dealership
SEA
Malaysia
Indonesia
Brunei
Myanmar
Cambodia
Vietnam
Thailand
Singapore

10. 12 MONTHS PLANS AND ACTIVITIES : MONTH 6 - MONTH 12
RMY
1.2 mil
Malaysia
RMY
300,000
Indonesia
RMY
300,000
Thailand
RMY
300,000
Vietnam
RMY
300,000
• Targeted SEA countries and potential revenue.
• The objective of targeting these 4 locations are to;
1) Establish a stronger Auto IT presence and in the automotive industry in various active parts of
SEA.
2) To position Auto IT more competitively as a market leader in this region.
3) Possible future business in these location.
4) To give mileage or drive to larger territory such as APAC in the future.

11. THE WAY FORWARD TO 2016/17
 To have a fully functional, operational and complete team to support Auto IT’s existing
and future business in SEA.
 Possibility of expanding sales team for wider sales coverage across SEA.
 To achieve progressive growth moving forward.
 To leverage 90% - 85% of new revenue and 10% - 15% of recurring revenue to fulfil
2016/17 revenue/sales target.
 To explore possibility of having distributors for better and wider sales coverage.
 To further strengthen Auto IT’s position in the SEA market ahead of competitors.

12. THANK YOU