An entrepreneur is someone who starts and operates a business by taking on financial risks. A business plan is a blueprint for a business that includes information about the business, industry, products/services, customers, competitors, and finances. Business plans allow entrepreneurs to break down the overwhelming process of starting a business and set goals and objectives while also attracting investors, financing, employees, and customers. Characteristics of a good business plan include being neat, organized, professional, well-written, and highlighting important business aspects. Factors to consider before selecting a business include personal interests, abilities, available resources, profit potential, and pleasure.