The document discusses the importance of identifying key stakeholders and target customers in a business plan. It outlines four types of stakeholders that will want to know different information from the plan: 1) financial backers, 2) technology providers, 3) governance and management, and 4) operating teams. The business must also precisely identify its target customers, including ensuring they are of sufficient size, have sufficient funds, and interest to purchase products. The business plan should detail customers' buying behaviors and justify marketing channels based on customers' locations and purchasing preferences.

1. The Business Proponents

2. There are four types of stakeholders:
1.Resource mobilizers and financial backers
2.Technology providers and applicators
3.Governance and top management
4.Operating and support team

3. If the business plan readers are
the resource providers,
then they will want to know
who else are on board to share
the burden of raising money to
see the whole thing through.

4. If the business plan
readers are the
technology
providers, they will
want to know if there
will be sufficient funds
to pay for the
technology.

5. If the business plan readers are the governance and
top management team, then they will want to know
what strategies and performance indicators are being
proposed.

6. If the business plan readers are the implementing
operating, and support teams, they will want to
know what programs, activities, tasks, and resources
would be in place.

7. The Target Customers
and the
Main Value Proposition

9. The business proponent must be vey precise about the target
audience or target customers.
Target Customers- must be sufficient size, sufficient paying
capacity, and have sufficient interest to purchase the products
being offered by the enterprise.
The Main Value Proposition- is the unique selling proposition
of the enterprise.

11. Knowing where the target customers are exactly
concentrated, the business plan should then pinpoint
what the customers buy, how they buy, when they buy,
where they buy, and what convinces them to buy.
These information should then be used to justify the
exact locations and marketing channels to be employed
by the enterprise.

13. Group 3
Jasper Amador
Charlene Yubal
Jake Abad
Alizza Ampong
Alexa Alba
Janoce Salidaga
Justine Espiritu