Of all approaches for business growth, the approach of creating game-changing business model innovation is widely acclaimed as the most profitable and defensible way of growing a business. However, the art and science of creating game-changing business models is little understood. In short, Business Model Mechanics is a nascent field where intuition prevails over systematic tools. Currently, the most common tool for visualizing or prototyping a business model is Alex Osterwalder's Business Model Canvas. However, with its 9 building blocks, the Business Model Canvas is complex to learn as well as slow and difficult to apply especially for startups. There are just "too many balls in the air" when using the Business Model Canvas especially when finding Problem-Solution Fit for a startup. Also, the logic behind the visual design of the Business Model Canvas is not obvious or intuitively aligned with the simple definition of a business model: "A business model describes how a business sustainably makes money." This non-obvious logic has resulted in many modifications to the original Business Model Canvas and "non-business model diagrams" being the outcome. Based on Rod King's Business Model Strip, the 4Q-Business Model Strip introduces a simpler, faster, and scalable tool for visualizing and prototyping business models. The "4Q" refers to the 4 questions on which the Business Model Strip is based: Why? Who? What? How?

1. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐Business
Model
Strip
5
Business
Model
PerspecFves
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
4Q-­‐Canvas
(4
Ques(on-­‐Canvas)
Source:
Topics
(perspec(ves)
are
mainly
based
on
Kaplan
&
Norton’s
tools
of
the
Balanced
Scorecard
&
Strategy
Map
Who?
What?
How?
Why?
1
Customer
PerspecNve
2
Output/
Product
PerspecNve
3
Input/Process
PerspecNve
4
Learning
&
Growth
PerspecNve
5
Value
(Financial)
PerspecNve

2. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐Business
Model
Strip
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
4Q-­‐Canvas
(4
Ques(on-­‐Canvas)

3. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐Business
Model
Strip
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
4Q-­‐Canvas
(4
Ques(on-­‐Canvas)
Who?
What?
How?
Why?

4. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐Business
Model
Strip
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
4Q-­‐Canvas
(4
Ques(on-­‐Canvas)
Who?
What?
How?
Why?
C:
Customer
S:
Supplier
Payment
(Reward)
Product

5. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐Business
Model
Strip
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
4Q-­‐Canvas
(4
Ques(on-­‐Canvas)
Who?
What?
How?
Why?
C:
Customer
S:
Supplier
Payment
(Reward)
Product

6. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐Business
Model
Strip
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
4Q-­‐Canvas
(4
Ques(on-­‐Canvas)
Who?
What?
How?
Why?
C:
Customer
S:
Supplier
Payment
(Reward)
Product

7. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐Business
Model
Strip
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
S:
Supplier
Payment
(Reward)
Product
Who?
What?
How?
Why?

8. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐Business
Model
Strip
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
S:
Supplier
Payment
(Reward)
Product

9. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐Business
Model
Strip
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
S:
Supplier
Business
Model
Strip
(System:
Customer
Growth
Factory)
Payment
(Reward)
Product

10. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Zoomable
Node
4Q-­‐Business
Model
Strip
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
S:
Supplier
Business
Model
Strip
(System:
Customer
Growth
Factory)
Payment
(Reward)
Product

11. Object
Pain:
-­‐
(Cost/Structure)
Delight:
+
(Revenue/Streams)
Value:
+/-­‐
(Trade-­‐off/Margin)
Goal/Job
To
Get
Done
(JTGD)
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Zoomable
Node
4Q-­‐Business
Model
Strip
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
S:
Supplier
Business
Model
Strip
(System:
Customer
Growth
Factory)
Payment
(Reward)
Product

12. Business
Model
Pain:
-­‐
(Cost/Structure)
Delight:
+
(Revenue/Streams)
Value:
+/-­‐
(Trade-­‐off/Margin)
Goal/Job
To
Get
Done
(JTGD)
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Bus.
Model
Node
4Q-­‐Business
Model
Strip
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
S:
Supplier
Business
Model
Strip
(System:
Customer
Growth
Factory)
Payment
(Reward)
Product

13. C:
Customer
Pain:
-­‐
(Cost/Structure)
Delight:
+
(Revenue/Streams)
Value:
+/-­‐
(Trade-­‐off/Margin)
Goal/Job
To
Get
Done
(JTGD)
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Customer
Node
Customer
Node
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
S:
Supplier
Business
Model
Strip
(System:
Customer
Growth
Factory)
Payment
(Reward)
Product

14.
Product
Pain:
-­‐
(Cost/Structure)
Delight:
+
(Revenue/Streams)
Value:
+/-­‐
(Trade-­‐off/Margin)
Goal/Job
To
Get
Done
(JTGD)
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Product
Node
Product
Node
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
S:
Supplier
Business
Model
Strip
(System:
Customer
Growth
Factory)
Payment
(Reward)
Product

15.
Payment
Pain:
-­‐
(Cost/Structure)
Delight:
+
(Revenue/Streams)
Value:
+/-­‐
(Trade-­‐off/Margin)
Goal/Job
To
Get
Done
(JTGD)
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Payment
Node
Payment
Node
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
S:
Supplier
Business
Model
Strip
(System:
Customer
Growth
Factory)
Payment
(Reward)
Product

16.
S:
Supplier
Pain:
-­‐
(Cost/Structure)
Delight:
+
(Revenue/Streams)
Value:
+/-­‐
(Trade-­‐off/Margin)
Goal/Job
To
Get
Done
(JTGD)
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Supplier
Node
Supplier
Node
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
S:
Supplier
Business
Model
Strip
(System:
Customer
Growth
Factory)
Payment
(Reward)
Product

17. Example

18. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Who?
What?
How?
Why?
4Q-­‐Business
Model
Strip
for
Apple’s
Classic
iPod
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)

19. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Who?
What?
How?
Why?
4Q-­‐Business
Model
Strip
for
Apple’s
Classic
iPod
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
Payment
(Reward)
Product
S:
Supplier

20. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Who?
What?
How?
Why?
4Q-­‐Business
Model
Strip
for
Apple’s
Classic
iPod
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
Payment
(Reward)
Product
S:
Supplier

21. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Who?
What?
How?
Why?
4Q-­‐Business
Model
Strip
for
Apple’s
Classic
iPod
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
Payment
(Reward)
Product
S:
Supplier
Listen
to
Music

22. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Who?
What?
How?
Why?
4Q-­‐Business
Model
Strip
for
Apple’s
Classic
iPod
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
Payment
(Reward)
Product
S:
Supplier
Listen
to
Music
Problems/Constraints

23. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Who?
What?
How?
Why?
4Q-­‐Business
Model
Strip
for
Apple’s
Classic
iPod
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
Payment
(Reward)
Product
S:
Supplier
Listen
to
Music
Problems/Constraints

24. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Who?
What?
How?
Why?
4Q-­‐Business
Model
Strip
for
Apple’s
Classic
iPod
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
Payment
(Reward)
Product
S:
Supplier
Listen
to
Music
Problems/Constraints
Asset
(Product)
Sale

25. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Who?
What?
How?
Why?
4Q-­‐Business
Model
Strip
for
Apple’s
Classic
iPod
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
Payment
(Reward)
Product
S:
Supplier
Listen
to
Music
Problems/Constraints
Asset
(Product)
Sale
“A
Thousand
Songs
In
Your
Pocket”

26. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Who?
What?
How?
Why?
4Q-­‐Business
Model
Strip
for
Apple’s
Classic
iPod
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
Payment
(Reward)
Product
S:
Supplier
Listen
to
Music
Problems/Constraints
Asset
(Product)
Sale
“A
Thousand
Songs
In
Your
Pocket”

27. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Who?
What?
How?
Why?
4Q-­‐Business
Model
Strip
for
Apple’s
Classic
iPod
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
Payment
(Reward)
Product
S:
Supplier
Listen
to
Music
Problems/Constraints
Asset
(Product)
Sale
“A
Thousand
Songs
In
Your
Pocket”

28. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐Business
Model
Strip
for
Apple’s
Classic
iPod
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
S:
Supplier
Payment
(Reward)
Product
Who?
What?
How?
Why?
Asset
(Product)
Sale
Listen
to
Music
“A
Thousand
Songs
In
Your
Pocket”
Problems/Constraints

29. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐Business
Model
Strip
for
Apple’s
Classic
iPod
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
S:
Supplier
Payment
(Reward)
Product
Asset
(Product)
Sale

30. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐Business
Model
Strip
for
Apple’s
Classic
iPod
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
S:
Supplier
Business
Model
Strip
(System:
Customer
Growth
Factory)
Payment
(Reward)
Product

31. Object
Pain:
-­‐
(Cost/Structure)
Delight:
+
(Revenue/Streams)
Value:
+/-­‐
(Trade-­‐off/Margin)
Goal/Job
To
Get
Done
(JTGD)
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Zoomable
Node
4Q-­‐Business
Model
Strip
for
Apple’s
Classic
iPod
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
S:
Supplier
Business
Model
Strip
(System:
Customer
Growth
Factory)
Payment
(Reward)
Product

32. Business
Model
Pain:
-­‐
(Cost/Structure)
Delight:
+
(Revenue/Streams)
Value:
+/-­‐
(Trade-­‐off/Margin)
Goal/Job
To
Get
Done
(JTGD)
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Bus.
Model
Node
4Q-­‐Business
Model
Strip
for
Apple’s
Classic
iPod
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
S:
Supplier
Business
Model
Strip
(System:
Customer
Growth
Factory)
Payment
(Reward)
Product
Create
an
Insanely
Great
Experience
Uncontested
Market
Space
in
Portable
Music
Players
(“Blue
Ocean”)
High
Profit
Margin
Product
(Asset)
Sale

33. C:
Customer
Pain:
-­‐
(Cost/Structure)
Delight:
+
(Revenue/Streams)
Value:
+/-­‐
(Trade-­‐off/Margin)
Goal/Job
To
Get
Done
(JTGD)
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Customer
Node
Customer
Node
for
Apple’s
Classic
iPod
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
S:
Supplier
Business
Model
Strip
(System:
Customer
Growth
Factory)
Payment
(Reward)
Product
Listen
to
Music
“A
Thousand
Songs
In
Your
Pocket”
Problems/Constraints

34.
Product
Pain:
-­‐
(Cost/Structure)
Delight:
+
(Revenue/Streams)
Value:
+/-­‐
(Trade-­‐off/Margin)
Goal/Job
To
Get
Done
(JTGD)
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Product
Node
Product
Node
for
Apple’s
Classic
iPod
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
S:
Supplier
Business
Model
Strip
(System:
Customer
Growth
Factory)
Payment
(Reward)
Product
q Performance
q Cost
(Size)
q Complexity
q Quality
q Inaccessibility
q Time
q CustomizaNon
q Brand

35.
Payment
(Reward)
Pain:
-­‐
(Cost/Structure)
Delight:
+
(Revenue/Streams)
Value:
+/-­‐
(Trade-­‐off/Margin)
Goal/Job
To
Get
Done
(JTGD)
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Payment
Node
Payment
Node
for
Apple’s
Classic
iPod
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
S:
Supplier
Business
Model
Strip
(System:
Customer
Growth
Factory)
Payment
(Reward)
Product
Product
(Asset)
Sale
“A
Thousand
Songs
In
Your
Pocket”

36.
S:
Supplier
Pain:
-­‐
(Cost/Structure)
Delight:
+
(Revenue/Streams)
Value:
+/-­‐
(Trade-­‐off/Margin)
Goal/Job
To
Get
Done
(JTGD)
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Supplier
Node
Supplier
Node
for
Apple’s
Classic
iPod
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story)
C:
Customer
S:
Supplier
Business
Model
Strip
(System:
Customer
Growth
Factory)
Payment
(Reward)
Product