The traditional business plan, which is static, rigid, and voluminous, is increasingly coming under critique as inappropriate for startup businesses. Certainly, no one would ask kid-entrepreneurs to write a traditional business plan to express their business ideas and plans. So, what is the alternative to a traditional business plan? At the moment, the Business Model Canvas is being positioned as a replacement for the traditional business plan. However, the Business Model Canvas presents a snapshot of a business at a given point in time. In short, a Business Model Canvas is not a dynamic document. Advantages of the Business Model Canvas includes its holistic approach to modeling a business and determination of business model viability as well as flexibility in documenting, updating, and innovating on the business model. Nevertheless, a Business Model Canvas is NOT a business plan, which answers the 4 fundamental questions of planning: * Where currently are we? * Where must we go? * How must we get there? * How would we know when we get to the destination? So, what is the alternative to a traditional business plan? What tool encompasses the strength of a business plan and business model? In this presentation, the Modern Entrepreneur's Blueprint (MEB) is presented as a dynamic and scalable tool for building organizations, particularly businesses. The MEB combines the strength of both the traditional business plan and one-page business modeling tools. The MEB illustrates the 4-Step Cycle of "Understand-Plan-Execute & Sell-Learn", which illustrates how to comprehensively and iteratively build organizations. Also, the MEB provides a visual framework for organizing the many innovation tools that are required for building businesses. Finally, the MEB is applied to a case study on creating and presenting ideas for an enterprise in the Real Estate Industry.

1. Customer
Value
Evolu/on
(CVE)
What
is
the
past/present/future
customer
value
(profitability)
as
well
as
trade-­‐off
for
object?
Understand
Customer,
Problem,
and
Goal
Learn
This
work
is
licensed
under
the
Crea5ve
Commons
A9ribu5on-­‐NonCommercial-­‐ShareAlike
License.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hLp://businessmodels.ning.com
&
hLp://twiLer.com/RodKuhnKing
Plan
Execute,
Sell,
and
Measure
2 3
4
1
Modern
Entrepreneur’s
Blueprint
for
Success:
The
4-­‐Step
Cycle
How
to
Con5nuously
Discover
and
Solve
Customer
Problems

2. Customer
Value
Evolu/on
(CVE)
What
is
the
past/present/future
customer
value
(profitability)
as
well
as
trade-­‐off
for
object?
This
work
is
licensed
under
the
Crea5ve
Commons
A9ribu5on-­‐NonCommercial-­‐ShareAlike
License.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hLp://businessmodels.ning.com
&
hLp://twiLer.com/RodKuhnKing
OBJECT
(Product/Service/OrganizaUon/Industry/Tool/FuncUonality)
Modern
Entrepreneur’s
Blueprint
for
Success:
Systema/c
4-­‐Step
Cycle
How
to
Con5nuously
Discover
and
Solve
Customer
Problems
Problem
Goal
Customer
Understand
Customer,
Problem,
and
Goal
Learn
Plan
Execute,
Sell,
and
Measure
2 3
4
1

3. Customer
Value
Evolu/on
(CVE)
What
is
the
past/present/future
customer
value
(profitability)
as
well
as
trade-­‐off
for
object?
This
work
is
licensed
under
the
Crea5ve
Commons
A9ribu5on-­‐NonCommercial-­‐ShareAlike
License.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hLp://businessmodels.ning.com
&
hLp://twiLer.com/RodKuhnKing
OBJECT
(Product/Service/OrganizaUon/Industry/Tool/FuncUonality)
Modern
Entrepreneur’s
Blueprint
for
Success:
A
Stack
of
3
Decks
(Stories)
How
to
Con5nuously
Discover
and
Solve
Customer
Problems
Problem
(Constraint)
Goal
(Job
To
Be
Done)
Customer
(Segment)
Learning
Deck
Business
Deck
Customer
Deck
Understand
Customer,
Problem,
and
Goal
Learn
Plan
Execute,
Sell,
and
Measure
2 3
4
1

4. Example
Real
Estate
Industry

5. Customer
Value
Evolu/on
(CVE)
What
is
the
past/present/future
customer
value
(profitability)
as
well
as
trade-­‐off
for
object?
This
work
is
licensed
under
the
Crea5ve
Commons
A9ribu5on-­‐NonCommercial-­‐ShareAlike
License.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hLp://businessmodels.ning.com
&
hLp://twiLer.com/RodKuhnKing
Russell
Shaw
Group’s
Blueprint
for
Success
in
the
Real
Estate
Industry:
Organic
4-­‐Step
Cycle
How
to
Con5nuously
Discover
and
Solve
Customer
Problems
OBJECT
(Product/Service/OrganizaUon/Industry/Tool/FuncUonality)
Real
Estate
Understand
Customer,
Problem,
and
Goal
Learn
Plan
Execute,
Sell,
and
Measure
2 3
4
1

6. Customer
Value
Evolu/on
(CVE)
What
is
the
past/present/future
customer
value
(profitability)
as
well
as
trade-­‐off
for
object?
This
work
is
licensed
under
the
Crea5ve
Commons
A9ribu5on-­‐NonCommercial-­‐ShareAlike
License.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hLp://businessmodels.ning.com
&
hLp://twiLer.com/RodKuhnKing
OBJECT
(Product/Service/OrganizaUon/Industry/Tool/FuncUonality)
Real
Estate
Customer
(Segment)
q House-­‐seller:
person/family
who
wants
to
sell
house
Problem
(Constraint)
q Realtors
focus
on
discounts
and
seem
“uncaring”
q Houses
take
too
long
to
sell
q Ge`ng
unfavorable
price
for
house
Goal
(Job-­‐To-­‐Be-­‐Done)
q “I
want
my
home
to
sell
fast.”
q “I
want
to
get
as
much
money
for
my
house
as
I
can.”
q “I
would
like
to
avoid
realtor’s
commissions
while
reducing
risks
on
my
side.”
q “I
don’t
want
to
be
stuck
with
a
long-­‐term
contract.”
q Create
a
“No
Hassle
Lis5ng:”
4%
lisUng
fee
but
seller
has
opUon
to
sell
home
and
owe
realtor
nothing
q Get
the
seller
the
most
money
in
the
least
Ume
and
with
the
fewest
hassle
q Provide
best
service
in
real
estate
industry
q Would
house-­‐seller
refer
provider
of
Real
Estate
product/service
to
a
friend?
Why
(not)?
Russell
Shaw
Group’s
Blueprint
for
Success
in
the
Real
Estate
Industry:
Systema/c
4-­‐Step
Cycle
How
to
Con5nuously
Discover
and
Solve
Customer
Problems
Understand
Customer,
Problem,
and
Goal
Learn
Plan
Execute,
Sell,
and
Measure
2 3
4
1

7.
The
Modern
Entrepreneur’s
Blueprint
For
Success
Menu
of
InnovaUon
Tools
for
q
Discovering
and
Solving
Customer
Problems
q
Designing,
Delivering,
and
Capturing
Value

8. Customer
Value
Evolu/on
(CVE)
What
is
the
past/present/future
customer
value
(profitability)
as
well
as
trade-­‐off
for
object?
This
work
is
licensed
under
the
Crea5ve
Commons
A9ribu5on-­‐NonCommercial-­‐ShareAlike
License.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hLp://businessmodels.ning.com
&
hLp://twiLer.com/RodKuhnKing
Modern
Entrepreneur’s
Blueprint
for
Success:
Menu
of
Innova/on
Tools
for
Building
Businesses
How
to
Con5nuously
Discover
and
Solve
Customer
Problems
Empathy
Map
(Customer
Persona)
Business
Plan
Business
Model
Canvas
Supply/
Value
Chain
Strategy
Canvas
Trade-­‐off
Map
Customer
Development
Methodology
(Field
Interviews)
Balanced
Scorecard/
Accoun/ng
Lean
Startup
Methodology
Global
Problem
Solving
(GPS)
Canvas
4Ps;
Marke/ng/
Sales
Funnel
Net
Promoter
Score
Value
Proposi/on
Canvas
Valida/on
Board
Lean
Canvas
5
Forces
Designer’s
Arrow
of
Time
(Lifecycle
Modeling)
Customer
Value
Evolu/on
(Trend
Analysis)
Business
Ecosystem
Fitness
Universal
Problem
Solving
(Object
Design)
Cycle
SWOT
Analysis
Design
Thinking
Methodology
Kanban
Board
Job
To
Be
Done
3
Generic
Strategies
Brainstorming
Root-­‐Cause
Analysis
(Fishbone
Diagram/Model)
Visual
Informa/on
Organizers
Brand
Value
(Posi/oning)
Map
Ethnography
(Immersion)
Process
(SIPOC)/
Workflow
Analysis
Storyboard
(Dashboard)
Scenario
(What
if?)
Thinking
Scien/fic
Process/Experimenta/on
(Prototyping/Insights)
Observa/on
CRM
5
Whys
Prototyping/
Pilo/ng
Understand
Customer,
Problem,
and
Goal
Learn
Plan
2 3
4
1
Execute,
Sell,
and
Measure