The document discusses facts about the growth of big data and how data is generated from many sources. It notes that every person and object generates data, an average person now processes more data than people in history, and data is doubling every two years. It also provides examples of how companies are using big data to personalize experiences, optimize operations, and drive higher sales and conversions.

1. 8 March 2014
1
The World of Big Data
Big Data Factoids

2. 2
Source: The Human Face of Big data)
Each of us now leaves a trail of
digital exhaust, an infinite
stream of phone records, texts,
browser histories, GPS data and
other information, that will live
on forever

3. 3
Every animate & inanimate object
on earth will soon be generating
data, including our homes, our cars,
and YES, even our bodies
Source: The Human Face of Big data)

4. 4
An average person today
processes more data in a
single day than a person in the
1500s did in an entire lifetime
Source: The Human Face of Big data)

5. 5
55% of
actions taken
as a result of
searching via
mobile take
place within
one hour.
Source: Google & Neilson Research

6. 6
Data never sleeps
Apple receives around
47,000 App
downloads
Source: The Social Skinny
Brands and
Organizations receive
34,722 Likes
571 new websites are
created every minute
of the day

7. 7
More than 5 billion people are
calling, texting, tweeting, browsing
on mobile phones worldwide
Source: SAS – “Big Data Meets Big Data Analytics “

8. 8
1 in 3 business leaders are
frequently making business
decisions based on
information they don’t trust,
or don’t have.
Source: IBM Research – “Business Analytics and Optimization for the Intelligent Enterprise“

9. 9
The World’s data
is doubling every
2 years
Source: IDC Digital Universe Study

10. 10
85% of fortune 500 organizations
will fail to effectively exploit big data
for competitive advantage
Source: Gartner

11. 11
88% of B2B sales &
marketing teams are
missing opportunities
because of inadequate
information
Source: CSO Insights, Lattice Engine

12. 12
A retailer using big data to
the full could increase its
operating margin by more
than 60%
Source: McKinsey Global Institute – “Big data: The next frontier for innovation, competition, and productivity”

13. 13
70% of data is created
by individuals – but enterprises
are responsible
for storing and managing
80% of it
Source: EMC Research

14. 14
45% of business users claim
visualization is in demand
because it makes
data-analysis easier
Source: Information Week Business Survey 2012

15. 15
52% of travellers use
Social Media to plan their
vacations
Source: MDG Research

16. 16
Individuals’ direct or indirect actions
now generate 70%
of all digital data created
Source: McKinsey Center for Business Technology – “Perspectives on Digital Business”

17. 17
Google uses over 57 signals
to customise search results for you

18. 18
35% of purchases
on Amazon are through
recommendations

19. 19
75%
of what people watch
on Netflix are
recommendations

20. 20
44% of marketers dedicate half of
their budgets to highly
personalize marketing through
digital media
Source: Marketing Charts, CMO Council

21. 21
85 percent of people shop for a
gift on one device and then make
their purchase on another
Source: Google Mobile Research

22. 22
“Companies leveraging
Big Data would financially
outperform their
competitors by 20%”
Source: IBM 2010 CFO Study

23. 23
47% of people will share
information if they can see
a benefit to sharing
Source: Experian

24. 24
68% of people say the biggest driver for
sharing personal information is saving money
Source: Experian

25. 25
People are data savvy…
85% of people are ‘aware’
of the techniques companies
use to track online behaviour
& preferences
Source: DMA.org.uk

26. 26
Sephora - customers shopping
and converting on the go…
Mobile orders ñ167%
Traffic to mobile ñ75%

27. 27
Pinterest followers
spend 15X more
than Facebook fans

28. 28
ColorIQ
Sephora + Pantone find the right shade of
makeup for just your skin, on the first try.
27 color-corrected image | less than 2s | 8 different visible light
settings | 1 ultraviolet light setting.

29. 29
UPS optimises delivery routes to
avoid 85 million miles and fuel
savings of 8.4 million gallons.

30. 30
Zynga collects over
25 terabytes a day
from FarmVille to
drive higher
in-game purchases

31. 31
Intercontinental Hotel Group
o 71 million Priority Group members
o Over 4000 attributes
o 1500+ personalised messages
o 150million room nights per year
35% higher
conversion on bookings
15X boost
in mobile bookings

32. 8 March 2014
Thank You
32