This document summarizes Aziz Safa's presentation on Intel's adoption of big data, cloud, and IoT technologies. It discusses how innovative companies are leveraging big data to create disruptive business models and enhance customer experience. Lower costs of computing and storage as well as the growth of unstructured data are driving big data adoption. However, only a small percentage of available data is currently being analyzed due to legacy techniques being insufficient. Intel proposes a unified big data approach to capture, store, manage, and analyze all data types. Advanced analytics applied to big data can provide a competitive advantage if companies build the right skills and move quickly.