Date: 15th November 2017 Location: AI Lab Theatre Time: 10:30 - 11:00 Speaker: Santiago Castro Organisation: Keyrus

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AI IN THE
DIGITAL ECONOMY

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The Digital Economy - It is here
Creating Disruption
AI - Insights Economy
Transformation

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ARE YOU READY FOR THE
DIGITAL INSIGHTS ECONOMY?

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What does AI really
means for your
business?
What can it do for you?
ARE YOU READY?

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TECH TRENDS
HYPER
CONNECTVITY
SUPER
COMPUTING
CLOUD
SMART
WORLD

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WHAT IS THE DIGITAL INSIGHTS ECONOMY?
It′s the economic activity
resulting from billions of everyday
online connections among
people,
businesses,
devices
data
processes
INSIGHTS &
INOVATION

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Couple of years ago… Today…

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WHAT HAPPENS WHEN 1B PEOPLE AND 50B MACHINES
BECOME CONNECTED?
Smart objects

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SMART PLACES
Automated Decisionning
Sensor Analytics
Service Robotics
Optimisation & efficiency

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14. Are you ready for AI?
Proud sponsors of the
AI Lab

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THE DIGITAL INSIGHTS ECONOMY
THREAT OR OPPORTUNITY?

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… to multi deviceFrom mobile explosion…

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HYPER CONNECTIVITY IS DRIVING CHANGE EVERYWHERE
Digital transformation of the
economy and hyper connectity
is transforming
• our life
• our society
• our business
• our countries
NOT ONLY CHANGING THE WAY WE LIVE BUT ALSO
CHANGING THE WAY WE WORK, SELL, DO BUSINESSES

22. DISCOVER
NEED
RESEARCH
RECEIVE
OFFER
TRACK
ORDER
SHOP &
BUY
RECEIVE
PACKAGE
MISSING
ITEM
POST
REVIEW
SETUP
PHONE
BILLING
ISSUE
MAKE
PAYMENT
PHONE
DAMAGE
TERMINATE
SERVICE
JOIN
GROUPS
NETWORK
ISSUE
CHANGE
ADDRESS
RESTART
SERVICE
RECEIVE
OFFER
REFER
FRIENDS
WEB
PRINT
DIGITAL ADS
WORD OF
MOUTH
SOCIAL
TV
RETAIL
STORE
WEB
SHOP
REVIEWS
SEARCH
KW/ADS
CONTACT
CENTER
WEB
SHOP
EMAIL
SOCIAL
RETAIL
STORE
WEB
SHOP
CONTACT
CENTER
CONTACT
CENTER
RETAIL
STORE
CONTACT
CENTER
CONTACT
CENTERSOCIAL
WORD OF
MOUTH
SOCIAL
EMAIL
SUPPORT
PORTAL
?
SUPPORT
PORTAL
?
BRANDED
COMMUNITY
?
BECAUSE
EACH CUSTOMER
SCRIPTS THEIR OWN JOURNEY.

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REFER
FRIENDS
POST
REVIEW
JOIN
GROUPS
TRACK
ORDER
RECEIVE
PACKAGE
MISSING
ITEM
SETUP
PHONE
BILLING
ISSUE
MAKE
PAYMENT
PHONE
DAMAGE
TERMINATE
SERVICE
NETWORK
ISSUE
CHANGE
ADDRESS
RECEIVE
OFFER
DISCOVER
NEED
RESEARCH
RECEIVE
OFFER
TRACK
ORDER
RESTART
SERVICE
SHOP &
BUY
SHOP &
BUY
RECEIVE
PACKAGE
MISSING
ITEM
POST
REVIEW
PRODUCT
SUPPORT
BILLING
ISSUE
MAKE
PAYMENT
DAMAGED
ITEM
RETURNS
JOIN
GROUPS
DELIVERY
ISSUE
CHANGE
ADDRESS
RESTART
SERVICE
RECEIVE
OFFER
REFER
FRIENDS
WEB
PRINT
DIGITAL ADS
WORD OF
MOUTH
SOCIAL
TV
RETAIL
STORE
WEB
SHOP
REVIEWS
SEARCH
KW/ADS
CONTACT
CENTER
WEB
SHOP
EMAIL
SOCIAL
RETAIL
STORE
WEB
SHOP
CONTACT
CENTER
CONTACT
CENTER
RETAIL
STORE
CONTACT
CENTER
CONTACT
CENTERSOCIAL
WORD OF
MOUTH
SOCIAL
EMAIL
SUPPORT
PORTAL
?
SUPPORT
PORTAL
?
BRANDED
COMMUNITY
?
AWARENESS
INTEREST
DECISION
ACTION
USE
ACTION
ADVOCACY
ADVOCACY
DECISION
USE
BECAUSE
EACH CUSTOMER
SCRIPTS THEIR OWN JOURNEY.

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ONE CLIENT

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MULTIPLE JOURNEYS

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INFINITE COMBINAISONS

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EVERY JOURNEY IS UNIQUE

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OUR CONVICTION
• Facebook, the world’s most popular media owner, creates no content.
• Uber, the world’s largest taxi company, owns no vehicles.
• Alibaba, the most valuable retailer, has no inventory.
• Airbnb, the world’s largest accommodation provider, owns no real estate.
Something interesting is happening.
The Battle Is For The Customer Interface
NOW CLIENTS ARE CHOOSING…
… AND THEY DEMAND FOR EXPERIENCES WITH HIGH ADDED VALUE!

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INSIGHTS ECONOMY: WILL YOU BE THE GAME CHANGER?
Today customer loyalty depends on
• relationship they experience and
• Quality of customer service they
receive.
Shifts
• from "sell more", to a new rationale, where the
objective is to "sell more effectively“
• from a "data-driven" model to an "insight-driven"
one
Organisations need to
• be even closer to customers, without being intrusive
• interact with customers to take real-time actions based on customer insight.
• renovate their information systems and organizations

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Data Scientist: The Sexiest Job of the 21st Century
Thomas H. Davenport & D.J. Patil
FROM THE OCTOBER 2012 ISSUE

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DATA SCIENTIST…
… BUT
NOT ENOUGH
FOR
INFINITE
COMPLEXITY

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INFINITE COMPLEXITY CANNOT BE DEALT
WITHOUT AI

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Implement and run your code easily
DATA SCIENCE PLATFORM FOR COLLABORATION AND
REUSABILITY IS KEY
Cleaning the data
Load Data
Cleaning the data
Create model
Merge
Export

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RICH REPOSITORY OF REUSABLE APPS
RICH AND READY FOR USE REPOSITORY OF REUSABLE APPS: FOCUS OF WHAT MATTERS
A repository of data modules and
machine learning is the corner stone
for Big Data Analytics platforms
Different analytical services use the same data modules and algorithms

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Accelerate
Transformation!
WHY DATA SCIENCE PLATFORMS?
Algorithmic and
Analytical
Acceleration
Focus on the Core of your
projects and stop re-
inventing things
Technological
Accelerator
Take advantage of the
Cloud and Automation to
reduce the technological
barrier and improve
access to Big Data
Analytics
Multi-frameworks /
multi-languages
Crafted to suit your skills

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INSIGHTS ECONOMY: WILL YOU BE THE GAME CHANGER?
Big data is evolving into cognitive services with the combination of AI and cloud. Some of our
use cases on how you can start using AI to gain a competitive advantage
• Computer Vision to classify images
• Image recognition to authenticate users by their face
• Text recognition to capture customer feedback and perform semantic analytics
• Predictive Analytics to build on existing Descriptive Analytics
• Advanced Analytics over unstructured data, analyzing web logs in a Data Lake without any pre-processing
• Using Machine Learning algorithms to detect anomalies and outliers for fraud detection
• Creating a chat bot to engage with clients
AI opportunity is to
• empower employees
• engage customers
• optimise operations
• transform products

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Face analytics for targeted content…

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Face analytics for targeted content…

40. Sentiment and key phrase analysis …

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© 2016 IBM Corporation
INFINITE COMPLEXITY CANNOT
BE DEALT WITHOUT AI

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AI FOR CUSTOMER SERVICE
emails
Supervised learning
Automated learning

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Bridge the Gap in
Competitive Intelligence
in the Pharmaceutical
Industry

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Asia
America
Europe
▶ Austria
▶ France
▶ Italy
▶ Spain
▶ Turkey
▶ Australia
▶ China
▶ India
▶ Russia
▶ Japan
▶ South Korea
▶ Mexico
▶ Costa Rica
▶ El Salvador
▶ Argentina
▶ Bolivia
▶ Nicaragua
▶ Panama
▶ Columbia
▶ Ecuador
▶ Peru
▶ Venezuela
Monitor Regulatory Filings, Comercial Registrations -
Activities, Production, Import/Export, Parntership Deals, etc..
32 Countries
>16 Competiros
>3 Products
> 1 Distributor per Country and Product
> 4,000 Variations to Monitor at
a daily basis

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Regulatory Filing (PDF) in Different Languages
Company Profiling (Online Databases)
Internal and External Data (Unstructured Data)
R&D Team
Commercial Team
Finance Team
Market Research
Teams
Unifying Data
Across an Entire
organisation to
show how
competition is
moving ahead of
them

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Predict reimbursement decision and
competitor movements (filings,
submissions, PR strategies, etc)
Where are discrepancies in Marketing
Efforts? Salesforce activity , where and
how (per email or multi- channel
marketing)?
When & How are HCPS and Hospital
Managers being targeted by
competitors? Local examples of
message an strategy
How are key Stakeholders reacting in
your region
Without Regional division, data can be misinterpreted
Without a broader data gathering system, data is not robust
enough
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AI-DASHBOARD RESULTS

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Transactions
o Maturity
o Gender
o Relationship status
o Location
o Income
o BIG5 Personality
o Intelligence
o Jungian Type
o Leadership
o Life Satisfaction
o Political Views
o Religious Views
o Risk Propensity
o Profession
o Sexuality
o Substance Use
Emails/Comments
Machine-learning algorithms based on myPersonality
dataset - 6mil ground truths
Prediction & Personalisation via Apply Magic Sauce API

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PSYCHOGRAPHICS AND AI FOR PRODUCT DESIGN,
LOGISTICS, MARKETING, SALES, CUSTOMER SERVICE…

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TARGET CUSTOMERS BY PSYCHOLOGICAL PROFILE
Generate a list of key words that your target group is likely to engage with
Big 5 personalities: Openness, Consciousness, Extraversion, Agreeableness, Neuroticism (in touch with your emissions)

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INSIGHTS ECONOMY: WILL YOU BE THE GAME CHANGER?
AI revolution benefiting operational staff
• Having a single, dynamic, and real-time 360° view of the customer
• Knowing instantly what to do and what to say to the specific customer
• Enhance the sense and value of human interactions

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© 2016 IBM Corporation
RETAIL ROBOTS!
Of the 11 million British jobs deemed at greatest risk of automation, about one in five are in retail
Bloomberg 1st march 2016

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55. How we interact with data is changing…

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Digital Insights
Value
Creation
Business
Model
Innovation
=
Companies looking to succeed must transform themselves by reinventing
their business models, strategies, processes, and practices

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NOKIA’S SUCCESS AND DECLINE

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DISRUPTIVE
INNOVATION
IMPROVING
CONTINIOUSLY
EFFICIENCY
INNOVATION
To succeed must transform

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Growth & Sustainability
Innovation
Agility
& collaborative approaches
Profitability
Disruptive
business models
TRANSFORMATION
A COMPREHENSIVE RESPONSE
TO THE MAJOR CHALLENGES FACING ENTERPRISES
90%
of the data
in the world
created in the last
two years alone (source: IBM)
3.5 billion
searches analyzed
by Google each day
(source: Google Search Statistics)
DIGITAL
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2/3
of organizations
will have to drastically
change, or even
replace, their Business
Model in order to
survive by 2020
(source: Gartner)

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KEYRUS INTRODUCTION
SPECIALIST IN VALUE ADDING CONSULTING AND TECHNOLOGIES
+2 700
employees
+20 yrs
experience
€228m
2016 revenues
16 countries
5 continents
Belgium
Brazil
Canada
China
Colombia
France
Israel
Luxembourg
Mauritius
South Africa
Spain
Switzerland
Tunisia
UAE
United Kingdom
USA
MANAGEMENT &
TRANSFORMATION
• Strategy & Innovation
• Performance Management
• Project Support
DATA
INTELLIGENCE
• Corporate Performance Management
• Business Intelligence
• Information Management
• Big Data & Analytics
DIGITAL
EXPERIENCE
• Customer Intelligence
• Digital Strategy
• Digital Commerce
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SOME OF OUR
AMBASSADORS

63. Partner with Keyrus to build your data maturity and
accelerate your AI roadmap…

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Thank you for your attention
To contact us
Santiago.castro@Keyrus.com
Keyrus.com
Visit us opposite the AI Lab