Big Data International Keynote Speaker Mark van Rijmenam shared his vision during Africa's Payment, Banking and Retail show 2015 on how to drive the next wave of mass customization with Big Data. He talked about customer experience, mixed data and the mobile revolution.

1. Mark van Rijmenam
Johannesburg
March 11, 2015
Driving The Next Wave of Mass Customization
Africa’s Payment, Banking and Retail Show

2. Mark van Rijmenam
Founder
Datafloq
Big Data Strategist
International Keynote speaker
Author Think Bigger

3. We live in a World with Information Overload

4. We will create 7.9 Zettabytes of Data in 2015

5. Customers Prefer Relevant Experiences

6. The Way forward is Mixed Data

7. Data is located in silos across an organization

8. Where can you find your data: the Data Triangle
CustomersSocial media
Mobile

9. What data do you collect about your customers?

10. Social media is rich in data to increase your
sales. Know what your customer thinks & says!

11. Mobile data provides you with more information
to hyper-target your customers and drive sales

12. Insights in
stakeholders
Personalized
marketing
N=1: Personal products / services

13. The Social Genome
Source: Vint Soge.

14. “We want to know what every
product in the world is. We want
to know who every person in the
world is. And we want to have the
ability to connect them together
in transaction.”
CEO Global E-commerce –
Neil Ashe

15. Dynamic pricing thanks to smart algorithms

16. Supplier & Sensor Data
Mass
Customized
Manufacturing
Enabling mass customized manufacturing

17. The Opel ADAM: 4 billion custom combinations

18. Making every car a unique expression

19. Driving Mass Customization With Big Data is
Here to Stay

20. Thank you
@vanRijmenam
https://datafloq.com
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