The presentation describes about Big Data and Big Data Analytics that is emerging as an important business terminology. There is a lot of noise about Big Data in the market, where most people believe that's about huge volume of data. The presentation addresses it in a simple way and explains Big Data's implication from several angle and not only from volume.

1. Introduction
Understanding
Big Data
Prerna Jaswant
@prernajustwant

2. Prerna Jaswant
Account Manager
Simplify360
prerna@simplify360.com

3. In today’s world where information is
increasing every second, BIG DATA takes
up a major role in transforming any business

4. We all know what BIG DATA is…but let’s
reiterate

5. In simple English…

6. Big data can be described as a really large
data base, with both structured and
unstructured data collected through various
channels, which is difficult to process.

7. It also refers to the tools and processes that
an organization uses to handle the large
amounts of data and storage facilities

8. The 4 V’s of Big Data

10. Know your Big Data!
Image courtesy: pauldunay.com

11. Big Data alone cannot make any difference
to your business.
It is the basic element for success. But a lot
depends on what you extract from the data
and what decisions you make!

12. Reduced Risk
Cost reduction
Greater operational
efficiencies
Better decision making
Accurate analyses
More data

13. Why Big Data?

14. According to analyst firm Gartner, Big Data
is at the portion of the hype cycle called the
“peak of inflated expectations”.

15. All major companies are turning towards
big data to make strategies, to understand
their customers better, and to increase
their revenue and reduce costs.

16. A recent study found that companies with
huge investments in Big Data are generating
excess returns and gaining competitive
advantages, putting companies without
significant investments in Big Data at risk.
The reason: There’s a big learning curve
with Big Data.
Sources:
http://bit.ly/189iC5F

17. By 2015, 4.4 Million IT jobs will be created
globally to support big data, with 1.9 Million
in the United States
Sources: McKinsey Global Institute, Twitter, Cisco, Gartner, EMC, SAS, IBM, MEPTEC,

18. Image courtesy: www.sas.com
Social Media and Big Data

19. Social media generates huge amounts of data; the
explosive growth of social media is one of the
reasons that 90% of all the data in the world has
been generated in the last two years alone.
Sources: http://bit.ly/15HQ9Ty ,
http://bit.ly/10mC3kv

20. 30 Billion pieces of content are
shared on Facebook every month
Sources: McKinsey Global Institute, Twitter, Cisco, Gartner, EMC, SAS, IBM, MEPTEC, QAS

21. 4 Billion+ hours of video are watched
on YouTube every month
Sources: McKinsey Global Institute, Twitter, Cisco, Gartner, EMC, SAS, IBM, MEPTEC, QAS

22. 400 Million tweets are sent per day
by about 200 million monthly
active users
Sources: McKinsey Global Institute, Twitter, Cisco, Gartner, EMC, SAS, IBM, MEPTEC, QAS

23. In a couple of years, digital and social media
have drastically evolved business, economy,
social life and culture as a whole.

24. Market researchers have widely adopted
social media as an effective and affordable
tool for gaining insights into target groups,
customer needs, brand impact and other
important market research.
Sources http://bit.ly/17njC2c

25. Why data from Social Media?
MORE
INSIGHTS
DIVERSE
INSIGHTS
SOCIAL
MEDIA
INDIVIDUAL
INSIGHTS
FASTER
INSIGHTS

26. Simplify360 Big Data System

27. Simplify360 – Leader in Social Business Intelligence
Comprehensive Coverage of User Generated Sites / Data






Social Networks
500mn+ blogs / micro- blogs
50,000+ forums / news sites
Customized sites / enterprise data
Analysis across 28 languages
Monitor Billions of messages in real time
+ more sources

28. Simplify360 – Competitive Edge to Clients through
Next Generation Analytics

29. Simplify360 – Big Data System

30. Simplify360 – Big Data System

31. Simplify360 – Some interesting facts
 Collection of 5000 messages per second
 5 TB of information every week and growing
 Analysis in real time; output within 2 minutes
 Listening in 53 World languages
 Analysis in 28 languages
 Text and non-text, structured and non-structured

32. Simplify360 – Product View
Usable Social Media
Dashboards across
different departments
of Enterprise.
Access to millions
of social media
conversations and
internal enterprise
data through
integration.

33. About Simplify360

34. Simplify360 is the leading social business intelligence.
Offerings include:
• Social Marketing Suite for agencies
• Social Contact Centre for BPOs
• Social Command Centre for Enterprises
We enable businesses to perform Online Reputation Management, Customer
Service, Community Management, Social Media Research & Brand Auditing;
Online Sales Lead Generation, and Consumer Sentiment Analysis.
Social Business
Intelligence
www.simplify360.com

35. Leaders use Simplify360
Company Has 100+ Clients – Largely in India and America
Partners
World
wide
Brazil and LatAM
Malaysia
Qatar
USA
India
Singapore &
India
Saudi Arabia
Worldwide
Korea

36. Simplify360 – The Leader of Social Business Intelligence
 Most admired brand for Social Media Research on Slideshare
 Top 10 Product Technology Company by TechSparks 2010
 Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8

37. Learn More on Big Data

38. OR
http://s360.us/1jh5se5

39. Presentation on Slideshare

40. THANK YOU
CONNECT WITH US

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