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Data sxsw

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Data sxsw

  1. 1. WHEN YOUR D*** IS TINY
  2. 2. It's not the size, it's what you do with it. Netflix never used its $1 million algorithm. If data politics cost more than the insights value, you've lost the big data game.
  3. 3. Mia Umanos Director, Analytics Digitaria MODERATOR Tatiana Shusterman Analyst Intel Karen Bellin VP, Insights & Action Digitaria
  4. 4. CAN SOPHISTICATED DATA MANAGEMENT TRUMP SOPHISTICATED CAMPAIGN DESIGN?
  5. 5. HOW CAN REGISTRATION, MEMBERSHIP AND LOYALTY PROGRAMS BE LEVERAGED TO PUT CROSS-CHANNEL INSIGHTS IN REACH FOR BRANDS?
  6. 6. WHAT DATA SHOULD NOT BE COLLECTED OR CAN BE PURGED TO CREATE EFFICIENCIES AND ALLEVIATE PRIVACY CONCERNS?
  7. 7. HOW CAN BIG DATA BE BROKEN INTO SMALL, ACTIONABLE DATA THAT CAN DRIVE POSITIVE BEHAVIORS?
  8. 8. WHAT TOOLS ARE CURRENTLY AVAILABLE TO MAKE BIG DATA SMALL AND ACTIONABLE?

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