Business Communication School of Business Bangladesh Army International University of Science and Technology Comilla cantonment, Comilla

1. Classification andClassification and
Methods ofMethods of
CommunicationCommunication
Chapter 4Chapter 4

2. Objectives of DownwardObjectives of Downward
CommunicationCommunication
• Directing subordinates
• Explaining plan
• Evaluating performance
• Assigning work and authority
• Motivating people
• Informing employees

3. Advantages of DownwardAdvantages of Downward
CommunicationCommunication
• Increase efficiency
• Maintains organizational discipline
• Maintain good human relations
• Keep employees informed
• Helps interpretation
• Facilitates delegation

4. Disadvantages of DownwardDisadvantages of Downward
CommunicationCommunication
• Distortion
• Delay
• Loss of information
• Under and over communication
• Resistance
• Re-explanation

5. Factors influencing the effectiveness ofFactors influencing the effectiveness of
downward communicationdownward communication
• Faculty message transmission
• Over use
• Filtering
• Suspicion

6. Ways to increase the effectiveness ofWays to increase the effectiveness of
downward communicationdownward communication
• Use of multiple channels
• Repetition of communication

7. Advantages of Upward CommunicationAdvantages of Upward Communication
• Getting feedback
• Out letting pent-up emotions
• Getting constructive suggestions
• Taking Decisions
• Motivating to employees
• Bringing greater harmony and
cohesion
• Getting innovative ideas

8. Disadvantages of UpwardDisadvantages of Upward
CommunicationCommunication
• Distortion
• Neglect
• Flattery
• Fear of inefficiency

9. Reasons for Distortion in UpwardReasons for Distortion in Upward
CommunicationCommunication
• Lack of trust on supervisors
• Considerable influence of boss over
career of subordinates
• Personal interest
• Fear of loss of image
• Lack of encouragement from the
superior

10. How to Improve UpwardHow to Improve Upward
CommunicationCommunication
• Encouragement
• Trust creation
• Special programme
• Informal ceremony
• Participative management style

11. Forms or Methods ofForms or Methods of
Upward CommunicationUpward Communication
• One to one meeting
• Report
• Memo
• Suggestion scheme
• Grievance procedure
• Staff meeting
• Open door policy
• Exit interview

12. Functions of Horizontal CommunicationFunctions of Horizontal Communication
• Task coordination
• Problem solving
• Information sharing
• Conflict resolution
• Peer support

13. Forms of HorizontalForms of Horizontal
communicationcommunication
• Conference
• Meeting
• Telephone talk
• Intercom system
• Social gathering
• Standard written communication
• Committee
• Grapevine

14. Impeding Factors in EffectiveImpeding Factors in Effective
Horizontal CommunicationHorizontal Communication
• Rivalry among individual or work
units
• Task specialization
• Lack of motivation
• Lack of motivation
• Technical language
• Mechanistic organization structure

15. How to Reduce Barriers to HorizontalHow to Reduce Barriers to Horizontal
CommunicationCommunication
• Emphasis on total organizational
effectiveness
• High interaction and frequent
communication
• Rotation of members
• Avoidance of any win lose situation

16. Functions of MassFunctions of Mass
CommunicationCommunication
• Economic role
• Social arbitrator role
• Political role
• Marketing role
• Resourcing role

17. Mode of MassMode of Mass
CommunicationCommunication
• The print media
• A. books
• B. Newspapers
• C. magazines
• Motion pictures
• The electronic media
• A. radio
• B. television

18. Importance of MassImportance of Mass
Communication in BusinessCommunication in Business
• Mass attraction
• Wide coverage
• Greater sales
• International trade
• Sales promotion
• Creating new market
• Image development
• Good recruiting
• Circulating change
• Mobilizing mass opinion