Business Communication The communication process Process of communication Methods of communication Factors affecting Communication Importance of communication Seven ,C, of communication Barrier of communication

1. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Affiliated Institution of G.G.S.IP.U, Delhi
B.COM(H) Iind
Business Communication
(888102)
Ratika Malhotra

2. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Definition
• Communication is the transmission of ideas,
emotions and skills through the use of
symbols and graphs.
• Communication is the process of exchange of
ideas between two or more people.

3. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
The communication process

4. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Process of communication
• Step-1.Source/sender- this is the point of
initiation .
• Step-2.Sender picks the idea and encodes it
for proper understanding.
• Step-3 The encoded message is then
transmitted through the chosen medium or
channel.
Step-4. Receiver receives the message and
decodes it.

5. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Contd.
• Step-5.The Decoded message is used or acted
upon.
• Step-6. As a final step, the feedback on use or
action is sent back to the sender.

6. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Methods of communication
• Oral-interface, telephone. radio
• Non verbal-body language, gestures
• Visual -pictures, graphs & signs
• Audio visual, Television & class room sessions.
• silence
• Written

7. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Factors affecting Communication
1.Conceptual clarity
2. Language
3.Moods and receptivity
4.Timeliness

8. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Importance of communication
• Information
• Educate
• Train
• Motivate
• Integrate
• Promote
• Facilitate Decision making

9. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Seven ,C, of communication
• Clear
• Concise
• Concrete
• Correct
• Coherent
• Complete
• Courteous

10. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75

11. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Barrier of communication
• Noise
• Faulty organizational structure
• Time and distance
• Information overload
• Cross culture
• Semantic-Language barrier