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Rock Your LinkedIn Profile
- 1. Build a Great LinkedIn Profile James Batup Senior Account Director jbatup@salesforce.com
- 3. Introduction
- 4. • LinkedIn overview and how it works • Dispelling some LinkedIn myths • What recruiters see • How to build a great profile • How to drive traffic to your profile Agenda 4
- 5. I no longer represent LinkedIn… 30 minutes / 40 slides = 45 seconds a slide! More than happy to run 30 minute one-on-one sessions to help you maximise your presence. Will be quick.LinkedIn Clinics …so can give you my unvarnished view! Please ask questions using the chat box and I will do my best to get to them. My promises to you…
- 7. KnowledgeSchoolsSkillsJobsCompaniesMembers 660M+ 7M 6M 10B 27k 8M Endorsements Weekly shares
- 9. 68,000 63,000 41,000 36,000 29,000 26,000 25,000 23,000 23,000 19,000 19,000 17,000 12,000 7,000 5,000 Top 15 Industries in New Zealand
- 11. Dispelling some myths Does anyone actually use LinkedIn? Of the 660m users, 303m visit the site monthly. Of the 303m AMU’s, 40% (121.2m) visit daily. If I update my profile, will my boss see? Not anymore, thankfully! LinkedIn is only a place to get a job. Its certainly a use case, but actually more and more people are leaning on it as a place for professional content. I just get hassled by sales people and recruiters. Lucky you! But you can restrict these things in settings. My newsfeed is full of rubbish. Your newsfeed is a reflection of your network. Start culling / start hiding content you don’t like. The algorithm will learn and get better for you.
- 12. What do recruiters see?
- 13. ADVANCED LINKEDIN FILTERS LinkedIn Recruiter tool allows recruiters to: • Filter down specific skills, locations, titles and years of experience • Highlight who follows their company • Is ‘Open to new Opportunities’
- 14. Building a Great Profile
- 15. ADD A PHOTO Members with a photo get up to: 9x more connection requests 21x more Profile views 36x more messages
- 16. ADD A BACKGROUND IMAGE Free advertising Brightens up your profile Can be a call to action
- 17. ADD A HEADLINE Defaults to your job title Your job title is already in recruiter view Is one of the first thing recruiters see Why do you do what you do?
- 18. ADD YOUR INDUSTRY Members with industry information receive up to 9x more Profile views More than 300K people search by industry on LinkedIn every week
- 19. DRAFT A COMPELLING SUMMARY Focus on career accomplishments & aspirations 40+ words
- 20. DETAIL YOUR WORK EXPERIENCE Members with up-to-date positions receive up to: 5x more connection requests 8x more Profile views 10x more messages
- 21. ADD EXAMPLES OF YOUR WORK Upload photos, presentations, and videos Give a dynamic, visually appealing representation of your professional story
- 22. ADD SKILLS & GET ENDORSED Add at least 5 skills (soft skills & technical skills) Members with 5 or more skills are found up to 27x more by recruiters via search Most in demand soft skill is ‘creativity’ Most in demand hard skills are ‘blockchain’ followed by ‘cloud computing’
- 23. • Location • Education • Volunteer experience & causes • Accomplishments: languages, organizations, certifications, publications, etc. What else?
- 25. Content: Only 3m (0.004%) of members post content on a weekly basis
- 26. Sharing updates vs. publishing posts HELPING YOU GROW AND ENGAGE YOUR NETWORK Share links, articles, images, quotes or anything else your followers might be interested in Updates Deeply explore topics that matter to you, then watch the comments to see your impact Publishing
- 29. Publishing on LinkedIn Becomes part of your profile Gets shared with your network Reaches the largest group of professionals assembled online
- 35. • Create a catchy headline • Add images that stand out • Be authentic • Remember your audience Publishing Tips
- 36. The power of posting…
- 37. 64 years of video is consumed on LinkedIn each week! VIDEO
- 38. Create and be a part of an ‘engagement pod’ Learn ‘LinkedIn hacks’ Beware of ‘LinkedIn Guru’s’
- 39. Connect
- 40. LinkedIn highlights who is best for you to connect with BEST PATH
- 41. Students
- 42. Where do people work that you studied with? ALUMNI TOOL
- 43. Q&A
- 44. Subtitle text
Editor's Notes
- Talk Track Thank you for meeting with me today. I appreciate your taking the time out of your day to do so, and I look forward to discussing how we might be able to help solve some of your company’s challenges.
- We operationalize these concepts and create a business around these ideas with our vision. It’s our true north. Our dream. And it’s to create economic opportunity for every member of the global workforce. That’s over 3 billion people in the world.
- We’re operationalizing our vision through the world’s first economic graph, which is about digitally mapping the global economy We aim to include all: Members of the global workforce; Companies in the world; Jobs those companies offer; Skills required to obtain those jobs; Schools offering a path to acquire those skills; and Knowledge of every member, company, and university
- We’re the most effective platform for building relationships with the world’s professionals And with that global reach comes activity and engagement at massive scale
- We’re the most effective platform for building relationships with the world’s professionals And with that global reach comes activity and engagement at massive scale
- For our free members, there are 3 main ways that we deliver value for them: We help them (1) stay connected to their professional world (e.g. network updates, messaging, profile); (2) stay informed through professional news and knowledge (e.g. Pulse, publishing platform, Lynda.com); (3) advance their careers (e.g. get hired, passive recruiting, active job seekers, career planning)
- Talk Track Thank you for meeting with me today. I appreciate your taking the time out of your day to do so, and I look forward to discussing how we might be able to help solve some of your company’s challenges.