This document provides tips for using LinkedIn effectively. It begins by introducing the author and what LinkedIn is. The key points covered include: - LinkedIn is a social network connecting over 200 million professionals that people use to do business. - The document outlines areas of opportunity for using LinkedIn like prospecting, reputation management, search engine optimization, and talent acquisition. - It provides guidance on completing your profile, building your network, engaging with your connections, and ways to get the most out of LinkedIn like scheduling time daily and asking for recommendations.

2. A Little About Me…
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Owner of Bamboo Interactive
Former marketing manager at PCG
Digital Marketing
Owner of top 100 SMB marketing
blog GetBusyMedia.com
Keynote speaker on LinkedIn for
ASM, NJDOL, and others
Complete LinkedIn junkie!

3. What Is LinkedIn?
LinkedIn is a social networking site that
connects 200+ million professionals
around the globe.

4. Why LinkedIn?
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Over 90 million North American users
People go there to do business
Most members are employed
Twice as likely to make $100k or more

5. More likely to buy
LinkedIn says its members are twice as
likely to be in-market car buyers, with 35%
planning to buy in the next 12 months
compared to 15% for the general
population.

6. Affluent purchasers
42% of LinkedIn members spent more than
$30,000 on their last vehicle.

7. Areas of Opportunity
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Personal CRM + Prospecting
Reputation Management
Search Engine Optimization
Talent Acquisition

8. An up to date online rolodex

9. Build trust & credibility

10. Rank in search engines
#3 for one of the
most generic
names of all time.

11. Find talented employees

12. Part One
BUILDING YOUR PROFILE

13. Complete your profile!
The #1 mistake I see on LinkedIn is an
incomplete profile.
Let’s review some of the most important
elements…

14. First impressions matter

15. A professional headshot.
Show yourself! Nothing
screams “I don’t care”
more than a profile
without a photo.
(Especially if you have a
popular name!)

16. Add a descriptive headline.

17. Make contacting you easy
Don’t forget to customize your URL!

18. Blend overview + personality

19. Upload supporting documents
This is a great place to place brochures, sales info, fleet
pricing, and other marketing collateral.

20. Share your experience

21. Tips to get started:
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Upload your photo
Complete your summary
Add main contact information
Describe 2-3 current + past jobs
Upload 1-2 marketing PDFs

22. Part Two
GROWING YOUR NETWORK

23. If you build it, they will come
The key to LinkedIn is building a strong
following of personal, professional and
community connections.
There are several simple ways to get
started.

24. Invite your email contacts

25. Connect your networks

26. Collect Business Cards
Ask customers and prospects for their
business cards ( and use CardMunch to
sync them with LinkedIn).
This will help you stay in touch and make
new connections.

27. Find new people in your network

28. A word of caution…
More connections isn’t always better.
Always make sure you have a reason to
connect.
If you try connecting with too many
strangers, your account could get black
listed!

29. Part Three
ENGAGE + NURTURE

30. Listen & react

31. Set specific follow-up actions

32. Share useful, relevant content

33. Part Four
5 WAYS TO GET THE MOST OUT
OF LINKEDIN

34. 1. Schedule 10-15 minutes daily
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Post an update
Engage with 1-2 connections
Add new connections from biz cards
Tweak one thing on your profile
Schedule follow ups
Get back to work!

35. 2. Pay it forward
§ Does one of your connections need
help? Make an introduction!

36. 3. Ask for recommendations
Customers
Colleagues
Vendors

37. 4. Drive traffic with local groups
Add useful
content to groups
to drive website
traffic and start
conversations

38. 5. Be a real person!
The worst mistake on social media is
treating it differently than you would treat
people in real life.
Be yourself, be real and have fun! Those
who follow these rules see the most
success.

39. Questions?