APICS LinkedIn for Job Seekers

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How & Why Job Seekers should use LinkedIn

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APICS LinkedIn for Job Seekers

  1. 1. LinkedIn for Job Seekers September 18, 2012 Bill Bender
  2. 2. What is LinkedIn?A Professional Networking tool that helps you:  Build and Maintain your Network  Learn Valuable Information about Companies and People  Identify and Connect with Company Inside Connections  Join Groups to gain Information and Connect with Influential Contacts  Establish your Expertise and Build Your Credibility  Build your Personal Brand
  3. 3. Why LinkedIn for Job Seeking?•LinkedIn is a way to Promote Yourself to 175 million people inover 200 countries (45% in the US)•LinkedIn Members include Executives from all the Fortune500 companies•LinkedIn says their Corporate Hiring Solutions are used by85% of the Fortune 100 companies•Recruiters and Decision Makers look at LinkedIn profilesbefore hiring•LinkedIn is Free and Easy to use
  4. 4. How can LinkedIn Help? The Best, Most Efficient way to Find a New Jobor Change Careers is through your Network. USA Today - “The Number One Way to Find a Job isthrough Referrals, and LinkedIn is the biggest referralnetwork out there” - Charlene Li, founder of the research outfit Altimeter GroupLinkedIn is Growing at Two New Users every Minute
  5. 5. LinkedIn Strategy1. Identify the Job or Career you want2. Identify “Target Companies” that you want to work for3. Identify “Target Contacts” that will help you get hired4. Identify the “Brand” that will help you get that job or career5. Build your LinkedIn Profile around those Items, Companies, Contacts, and Brand• As You develop your LinkedIn Profile be sure every aspect Supports Your Strategy and Brand• Don‟t forget Other Social Media must also support that too!
  6. 6. LinkedIn Profile Components
  7. 7. LinkedIn Profile Basics•Name – Use Your First & Last NameOnly, no additions unless they are common inyour field or desired position•Location – This helps identify you fromothers with the same name•Headline – Don‟t use a common title, usesomething that will cause readers to look at yourwhole profile to learn more about you•Photo – Use a Professional Head Shot with aneutral background to give your profile andidentity a more “Personal” and “Real” appearance
  8. 8. LinkedIn Profile Basics•Name – Use Your First & Last NameOnly, no additions unless they are common inyour field or desired position•Location – This helps identify you fromothers with the same name (179 vs. 4)•Headline – Don‟t use a common title, usesomething that will cause readers to look at yourwhole profile to learn more about you•Photo – Use a Professional Head Shot with aneutral background to give your profile andidentity a more “Personal” and “Real” appearance
  9. 9. LinkedIn Profile Basics•Name – Use Your First & Last NameOnly, no additions unless they are common inyour field or desired position•Location – This helps identify you fromothers with the same name•Headline – Don‟t use a common title, usesomething that will cause readers to look at yourprofile to learn more about you•Photo – Use a Professional Head Shot with aneutral background to give your profile andidentity a more “Personal” and “Real” appearance
  10. 10. LinkedIn Profile Basics•Name – Use Your First & Last NameOnly, no additions unless they are common inyour field or desired position•Location – This helps identify you fromothers with the same name•Headline – Don‟t use a common title, usesomething that will cause readers to look at yourwhole profile to learn more about you•Photo – Use a Professional Head Shot with aneutral background to give your profile andidentity a more “Personal” and “Real” appearance
  11. 11. LinkedIn Profile Basics•Customized Public Profile URL –Web Address for your LinkedIn Profile. A CustomURL is professional looking, easy to rememberand use (http://www.LinkedIn.com/in/billbender)•Summary – A short resume to highlightyour Skills, Expertise, and Accomplishments.Use Key Words to be found in LinkedIn Searches•Skill Set – A Strong Skill Set Separates youfrom others•Positions – List several Past Positions andany Current Positions that are relevant to yourbrand and desired career
  12. 12. LinkedIn Profile Basics•Customized Public Profile URL –Web Address for your LinkedIn Profile. A CustomURL is professional looking, easy to rememberand use•Summary – A short resume to highlightyour Skills, Expertise, and Accomplishments.Use Key Words to be found in LinkedIn Searches•Skill Set – A Strong Skill Set Separates youfrom others•Positions – List several Past Positions andany Current Positions that are relevant to yourbrand and desired career
  13. 13. LinkedIn Profile Basics•Customized Public Profile URL –Web Address for your LinkedIn Profile. A CustomURL is professional looking, easy to rememberand use•Summary – A short resume to highlightyour Skills, Expertise, and Accomplishments.Use Key Words to be found in LinkedIn Searches•Skill Set – A Strong Skill Set Separates youfrom others•Positions – List several Past Positions andany Current Positions that are relevant to yourbrand and desired career
  14. 14. LinkedIn Profile Basics•Customized Public Profile URL –Web Address for your LinkedIn Profile. A CustomURL is professional looking, easy to rememberand use•Summary – A short resume to highlightyour Skills, Expertise, and Accomplishments.Use Key Words to be found in LinkedIn Searches•Skill Set – A Strong Skill Set Separates youfrom others•Positions – List several Past Positions andany Current Positions that are relevant to yourbrand and desired career
  15. 15. LinkedIn Profile Basics•Recommendations – A CredibleSource helps reinforce your value to prospectiveemployers•Applications – Several Applications helprepresent your brand and highlight your interestand values•Groups – The Groups you join can give youValuable Information and help you Network withInfluential People, as well as indicate yourInterest and Values
  16. 16. LinkedIn Profile Basics•Recommendations – A CredibleSource helps reinforce your value to prospectiveemployers•Applications – Several Applications helprepresent your brand and highlight your interestand values•Groups – The Groups you join can give youValuable Information and help you Network withInfluential People, as well as indicate yourInterest and Values
  17. 17. LinkedIn Profile Basics•Recommendations – A CredibleSource helps reinforce your value to prospectiveemployers•Applications – Several Applications helprepresent your brand and highlight your interestand values•Groups – The Groups you join can give youValuable Information and help you Network withInfluential People, as well as indicate yourInterest and Values
  18. 18. LinkedIn Etiquette•Sending Invitations – Connect with people you Know that will Enhance your Brand.Personalize Every Invitation with how they will know you or why you want to connect. Thankeveryone who accepts your invitation. Connecting with people you don‟t know, have nothing incommon with, and don‟t have your values doesn‟t help you.•Receiving Invitations - Look at the senders profile for things in common, as wellas their values and ethics. Read their Summary, Recommendations, and Groups. If youaccept, be sure to thank them for inviting you to connect.•Asking for Recommendations – Best Strategy: Send 2-3 recommendations toyour connections every week. When they receive unsolicited recommendations they will bepleased and when LinkedIn asks them if they want to recommend you they will usually do so.Recommendations from your most influential connections are the most powerful. Don‟t beafraid to ask for changes, they want to help you. Make it Personal !
  19. 19. Using LinkedIn Features & Benefits•LinkedIn Searches Things to Remember in Searches:You can Search for: •Click on the desired search •People Category in the drop down box •Companies •Click on “Advanced” to narrow down a „people‟ search •Jobs •Groups •For People Searches select “Current” or “Current & Past” for •Answers Titles & Companies •Inbox
  20. 20. Using LinkedIn Features & Benefits•LinkedIn Searches Things to Remember in Searches:You can Search for: •Click on the desired search •People Category in the drop down box •Companies •Click on “Advanced” to narrow down a „people‟ search •Jobs •Groups •For People Searches select “Current” or “Current & Past” for •Answers Titles & Companies •Inbox
  21. 21. Using LinkedIn Features & Benefits•LinkedIn Groups – •Scan Target Connections for Groups of Common Interest to join. •Follow your Target Connections‟ Activity •Learn about Potential Employers and Hiring Managers before the Interview •Follow Target Connections‟ discussions and contribute to subjects that will highlight your Expertise. Good Posts build Credibility. Frequent Posts Increase your Exposure. After Gaining Credibility you can reply directly and connect.•Company Pages - •Learn about Company New Hires, Promotions, & Changes •Identify Common Connections that have past or current positions
  22. 22. LinkedIn Job Searches•Job Searches –1. Click on “Find Jobs” under Jobs in the menu bar2. Enter “Key Words” in the Search Bar3. Click on “Advanced” to make the search more specific
  23. 23. LinkedIn Job Searches •Job Searches Results • for “Electrical Sales” I found 1888 jobs • by adding zip & within 50 miles results are reduced to 13 jobs LI Job Search Tips: •1 person can refer me to the hiring manager in 1st job •I have several direct “Connections” for 1st & 5th jobs •I have 32 people in my network at the 2nd & 3rd jobsYou can Save Searches for Automatic Notification of New Postings !
  24. 24. LinkedIn Statistics to Check•Network Updates (Home Page) •Who‟s Viewed YourWhat your Connections are doing. Profile (Listed on the Right Side of LI Home Page) Find potential connections
  25. 25. LinkedIn Statistics to Check•People You May Know •LinkedIn Profile Views(Listed on the Right Side of LI Home Page) (emailed to you by LI)Suggested based on Current Number of times your profile is viewedConnections & Positions or found in searches Indicates how successful your Profile & Strategy are
  26. 26. LinkedIn Premium Accounts•LinkedIn Premium Accounts •When to Consider Upgrading •Expanded Search Results (100 w/ basic, 300, 500, 700 w/ premium) •Expanded Profiles (2nd degree w/ basic – All w/ premium) •Expanded Who‟s Viewed Profile (Most Recent 5 w/ basic – All w/ premium) •InMails - LinkedIn‟s premium messaging (None w/ basic, 3, 10, 25 w/ premium) •Cost Basic: free Premium: $20, 40, 75 /month Job Seeker Accounts: $20, 30, & 50 / month
  27. 27. Learn More About LinkedIn•LinkedIn Groups •Linked Strategies, Linked4Ministry, LinkedIn Group Product Forum •LinkedIn Mobil (iPhone & iPad, Android, BlackBerry) •Your Career Calling, Jobs 2.0, (search Groups by industry & key words)•Blogs •Interns Over 40 - http://internsover40.blogspot.com•Websites •Linked Strategies - http://www.linkedstrategies.com/webinar-registration/ •Windmill Networking - http://windmillnetworking.com •I‟m on LinkedIn, Now What? - http://imonlinkedinnowwhat.com/ •Linked4Ministry – http://www.Linked4Ministry.org•Webinars
  28. 28. Learn More About LinkedIn•LinkedIn Help Center - http://help.linkedin.com/app/home/
  29. 29. Web Search Tools•Quotation Marks “xx” – search for multiple words like “Vice President”•Parenthesis – search for multiple things like (“Vice President” OR Director)•AND / OR – „include‟ or „exclude‟ words or word strings in search (use CAPS)•Plus Marks „+‟ – include multiple criteria in your search. “Acme Paper” + (“VicePresident” OR Director) + Marketing•Asterisk „*‟ – wild card, use * if you don‟t know the whole name•E-mail address Formats – find any company e-mail address to get format•Page cannot be found – find deleted pages by clicking on “Cached”•Google Show Options – Click on the “More” drop down box in the left handcolumnGoogle Alerts - automatically notifies you of new postings -http://www.Google.com/alerts
  30. 30. LinkedIn Questions ? ?

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