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BUS Project 1
- 1. INTRODUCTION TO BUSINESS PROJECT1 – BUSINESS PLAN GROUP NAME: JOEY&CO GROUP MEMBERS: ANGELA WEE CHA YUN XIAN CHAM ZHENG CHEE CHAN KOON QI CHIA KEH CHIAN LECTURER: MS TAY SHIR MEN
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- 3. The Original MalaysianMusic Cafe LOGO
- 4. Why music café? -A place for relaxation - To promote the culture of Malaysia through art - A place to perform and showcase - Double income, from food and renting stage out - Promote Malaysia cuisine
- 5. Location Publika, Hartamas Height, KualaLumpur, Malaysia. one of the most popular destination for fabulous foods in town.
- 6. What do weprovide? Product Food (Mainly Malaysia food) Services Provide platform for new artists – stage, art gallery
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- 8. Target Market SegmentStrategy • People working in the office • Students • Teenagers
- 9. POTENTIAL COMPETITORS All therestaurants/cafe not just focuses on the quality of food, but they also focus on the atmosphere of the shop, providing a comfortable environment for the customers. Ben's Chawan Silver Spoon O'brien San Francisco Coffee Plan B
- 10. MARKET TRENDS Providing arelaxing environment: • creating a cozy ambiance for the customers, to relax, to catch up on work, and to socialize. Food / Beverage Quality: • higher quality of ingredients being reinforced • attract more people, or groups
- 11. MARKET PROSPECT Well-developed andgrow over the years. • consumers choose to visit our cafe more frequently. • conveniently and widely located, high accessibility, comfortable environment, affordable products.
- 12. S.W.O.T ANALYSIS • Excellentstaff who are highly trained and customer attentive • Discover young local talent and artist • Provide entertainment for our customers. • A limited marketing budget to develop brand awareness. • Lack of an established reputation. • Increasing sales opportunities as people become more familiar with coffee culture. • Using the Internet to reach new markets. • The emergence of new competitor. • More sophisticated, attractive products and services.
- 13. SELLING POINT • Aplatform for the undiscovered rising stars to shine. A chance to show your talent to the people. • A place where art culture is embraced. The interior space decorated with the masterpiece of young talents. • Enjoy, be inspired, and have a great time! Have a break and immerse yourself in the artistic environment in the cafe.
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- 15. WHY ARE WEGOOD? Affordable price Large variety of delicious local food Good service Knowledgeable and friendly staff
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- 17. SALES STRATEGIES & ADVERTISING FreeWi-Fi Juice of the day – 50% discount
- 18. Promote on socialmedia: Grab attention, generate more engagement with the restaurant and get more customers. • delicious looking photos – visual content • Latest news, promotions. • Interactions with customers
- 19. Facebook - themost popular social media platform Share special discounts, exclusive coupons, newest dishes on Facebook business page. Photos and videos are included in Facebook posts to catch attention.
- 20. Instagram - High qualityphotos - Integrates with Facebook so that images show on both platform - Follow, check in location and hash tag #rasaayecafe for the first time to get a 5% discount (increase engagement) - Photo contest
- 21. Twitter Share short newslike daily meal deal, fun facts and photos. When customers retweet Rasa-aye café’s tweets, it reaches an even broader audience. Talk to customers casually to build customer loyalty and build connections.
- 22. Partnering up withonline food apps – food delivery service Partnering up with radio station to promote our café and the local artists
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- 26. MANAGER/ACCOUNTANT/CASHIER •Hire the rightpeople. •Support staff so they can develop and reach their potential. •Setting goals and challenge to the staff to reach beyond their current grasp. •Ensuring a safe work environment •Providing context and rationale for institutional or departmental changes. • Receive payments of customers • Function as the host/hostess of the café • Make reservations for customers • Appeal to impatient or irritated customers, especially during rush hours
- 27. CHEF • In chargeof running the kitchen and working directly with the culinary staff. • Decides what food items are on the menu at the restaurant • Figuring out what went wrong when a customer is unhappy with the food or drink.
- 28. ASSISTANT COOK • Storeand dispose food • Recording supply Use • Clean and prepare cooking station • Food preparation • Wash the plates
- 29. BARISTA • Prepare beverages,such as coffee, espresso drinks, blended coffees, teas etc • Clean or sanitize work areas, utensils, or equipment. • Check temperatures of freezers, refrigerators, or heating equipment to ensure proper functioning. • Order, receive, or stock supplies or retail products.
- 30. WAITER/WAITRESS • Greets guestsand presents them with the menu. • Suggest food and beverages to the guest and also try to upsell. • Performing basic cleaning tasks as needed or directed by supervisor. • Communicate to the guest and provide assistance with their queries. • Promptly respond to guest with any additional request.
- 31. TOTAL WORKFORCE Position/Division Manpower Manager/Accountant/Cashier1 Chef 2 Assistant Cook 2 Barista 1 Waiter/Waitress Total WorkForce 2 8
- 32. Partnership Food panda the foodpanda group is a global mobile food delivery marketplace headquartered operating in 40 countries and territories, including Malaysia. The service allows users to select from local restaurants and place orders via the mobile application as well as the website. the company has partnered with over 58,000 restaurants. Radio station for example, One FM and hitz fm in malaysia.it can help to promote our café and those Malaysian singer that will perform in our café. through radio station, people can actually recognize our café and those singers more quickly because we listen to the radio every day.
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- 34. STARTING CAPITAL • Totalof RM250,000 • Loan RM50,000 from bank from 5 partner, interest rate of 7% with a 5 year tenure • Rental, renovation, assets, food ingredient, maintenance, worker’s pay, utilities, fees (one-time & monthly), etc
- 35. FEES • Business registrationfees – RM60 • Solicitor’s fees (lawyer fees) – RM3,000 • Domain name registration – RM1,000 • Insurance (public liability, income protection, vehicles, etc.) – RM900 monthly • Licenses and permits (food license) – RM150 • Food handling certificates – RM150
- 36. SHOPLOT • Rental –RM10,000 per month • Advanced Down payment – RM20,000 • Renovation & Decoration – RM30,000 • Grunge style • Stage • Counter
- 37. EQUIPMENT AND SUPPLIES •Furniture – RM20,000 (Chair, Table, etc) • Utilities – RM5,000 per month (Electric, Water, Gas) • Business-related equipment – RM15,000 (Stove, Fridge, etc) • Safety equipment – RM2,000 (Fire Extinguisher, First-aid Kit) • Food supplies – RM3,000 per month
- 38. ADVERTISING AND PROMOTING •Business Card – RM40 for 3 boxes • FoodPanda • Partnership for advertising • Delivery • Pay by commission
- 39. EMPLOYEE EXPENSES • 7employee • RM1,200 to RM 3,500 per employee • Total of RM13,400 • EPF – 12% per employee • Annual medical claim – Maximum RM800 per employee per year • Uniform – RM100 per employee
- 40. Employee’s Pay Breakdown Manager– RM3500 Chef – RM2500 Assistant Chef (2) – RM1500 Barista – RM2000 Waiter/Waitresses(2) – RM1,200
- 41. TECHNOLOGICAL EXPENSES • Phonebill – RM100 per month • Wi-Fi – RM 200 per month • Computerized cash register – RM400 • Software – RM700 (Payroll, Inventory & Billing) • Sound system – RM 10,000 • Safety – RM5,000 (Fire alarm, Security system)
- 42. INCOME Product Food - Atleast earn around 80% more than the cost Service Rental of stage - RM50 per hour Art Gallery – Depends on the artist and artwork
- 43. FORECASTED SALE • 1styear - RM100,000 • 2nd year - RM120,000 - Increase of 20% • 3rd year - RM150,000 - Increase of 40%
- 44. REVENUE & LOST Totalcost for opening: RM149,460 Monthly cost: RM29,689 Within 2 years, earn back the cost. Partners will equally spilt the profit or loses Because everyone invested the same amount of money
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- 46. Service- courteous, efficientand attentive Management - firm and stable food, beverage and labour cost. To inspired to repeat business, to encourage word-of-mouth recommendation. Product quality - The authentic Malaysian delicacy, exotic coffee based beverages, and entertainment hub.
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- 48. 1. Good CafeService, How to Provide Good Service - MustHaveMenus. (n.d.). Retrieved September 14, 2015, from http://www.musthavemenus.com/guide/start-cafe/good-cafe- service.html 2. Malaysian Kuih 101 - The Malaysian Insider. (n.d.). Retrieved September 14, 2015, from http://www.themalaysianinsider.com/food/article/malaysian-kuih-101 3. The Cost Of Starting A Business | iMoney. (2014, November 17). Retrieved September 14, 2015, from https://www.imoney.my/articles/the-cost-of-starting-a-business 4. The Growing Market of Small Coffee Shops In Asia - Business Insider. (2014, February 22). Retrieved September 14, 2015, from http://www.businessinsider.my/the- growing-market-of-small-coffee-shops-in-asia/#A6XUElR8uxKzb0Yy.97 5. Coffee Culture In Malaysia Marketing Essay. (n.d.). Retrieved September 14, 2015, from http://www.ukessays.com/essays/marketing/coffee-culture-in-malaysia-marketing- essay.php 6. 25 Restaurant Marketing Ideas: Tips & Strategies to Win in the Food Business. (n.d.). Retrieved September 14, 2015, from http://www.wordstream.com/blog/ws/2015/01/14/restaurant-marketing 7. Marketing strategies and tactics. (n.d.). Retrieved September 14, 2015, from http://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through- marketing/marketing-mix-strategies-and-tactics