The document outlines a business plan for a proposed Malaysian music cafe called Joey&Co. The cafe aims to promote Malaysian culture through food and live performances. It will be located in the popular Publika area of Kuala Lumpur. The plan discusses the target market, competitors, and proposed marketing strategies including partnerships with Foodpanda and local radio stations. Financial projections estimate an initial investment of RM250,000 with profits expected within 2 years of opening.

1. INTRODUCTION TO BUSINESS
PROJECT 1 – BUSINESS PLAN
GROUP NAME:
JOEY&CO
GROUP MEMBERS:
ANGELA WEE
CHA YUN XIAN
CHAM ZHENG CHEE
CHAN KOON QI
CHIA KEH CHIAN
LECTURER:
MS TAY SHIR MEN

2. Business
Background

3. The Original Malaysian Music Cafe
LOGO

4. Why music café?
- A place for relaxation
- To promote the culture of Malaysia through art
- A place to perform and showcase
- Double income, from food and renting stage out
- Promote Malaysia cuisine

5. Location
Publika, Hartamas Height,
Kuala Lumpur, Malaysia.
one of the most
popular destination
for fabulous foods in
town.

6. What do we provide?
Product
Food
(Mainly Malaysia food)
Services
Provide platform for
new artists – stage, art
gallery

7. MARKET ANALYSIS

8. Target Market Segment Strategy
• People working in the
office
• Students
• Teenagers

9. POTENTIAL COMPETITORS
All the restaurants/cafe not just focuses on the quality of food, but they
also focus on the atmosphere of the shop, providing a comfortable
environment for the customers.
Ben's Chawan Silver Spoon
O'brien San Francisco Coffee Plan B

10. MARKET TRENDS
Providing a relaxing environment:
• creating a cozy ambiance for the customers,
to relax, to catch up on work, and to
socialize.
Food / Beverage Quality:
• higher quality of ingredients being
reinforced
• attract more people, or groups

11. MARKET PROSPECT
Well-developed and grow over the
years.
• consumers choose to visit our cafe more
frequently.
• conveniently and widely located, high
accessibility, comfortable environment,
affordable products.

12. S.W.O.T ANALYSIS
• Excellent staff who are
highly trained and
customer attentive
• Discover young local
talent and artist
• Provide entertainment for
our customers.
• A limited marketing budget
to develop brand
awareness.
• Lack of an established
reputation.
• Increasing sales
opportunities as people
become more familiar
with coffee culture.
• Using the Internet to
reach new markets.
• The emergence of new
competitor.
• More sophisticated,
attractive products and
services.

13. SELLING POINT
• A platform for the undiscovered rising stars to
shine.
A chance to show your talent to the people.
• A place where art culture is embraced.
The interior space decorated with the masterpiece of
young talents.
• Enjoy, be inspired, and have a great time!
Have a break and immerse yourself in the artistic
environment in the cafe.

14. MARKETING
STRATEGIES

15. WHY ARE WE GOOD?
Affordable price Large variety
of delicious
local food
Good service
Knowledgeable
and friendly staff

16. Source local
ingredients
Promote
Malaysia
Culture
Comfortable &
well-designed
environment
Unique

17. SALES STRATEGIES &
ADVERTISING
Free Wi-Fi Juice of the day – 50% discount

18. Promote on social media:
Grab attention, generate more
engagement with the restaurant and
get more customers.
• delicious looking photos
– visual content
• Latest news,
promotions.
• Interactions with
customers

19. Facebook - the most popular social media platform
Share special discounts, exclusive coupons, newest dishes on Facebook
business page. Photos and videos are included in Facebook posts to
catch attention.

20. Instagram
- High quality photos
- Integrates with Facebook
so that images show on
both platform
- Follow, check in location
and hash tag
#rasaayecafe for the first
time to get a 5% discount
(increase engagement)
- Photo contest

21. Twitter
Share short news like daily meal
deal, fun facts and photos.
When customers retweet Rasa-aye
café’s tweets, it reaches an even
broader audience.
Talk to customers casually to build
customer loyalty and build
connections.

22. Partnering up with online food apps – food delivery service
Partnering up with radio station to promote our café and the local
artists

23. PRICING

24. MANAGEMENT
STRATEGIES

25. Manager/
Accountant/Cashier
Chef
Chef
Asst.Cook
Asst.Cook
Waiter
Waiter
Barista
ORGANIZATIONAL CHART

26. MANAGER/ACCOUNTANT/CASHIER
•Hire the right people.
•Support staff so they can develop and reach their potential.
•Setting goals and challenge to the staff to reach beyond their current grasp.
•Ensuring a safe work environment
•Providing context and rationale for institutional or departmental changes.
• Receive payments of customers
• Function as the host/hostess of the café
• Make reservations for customers
• Appeal to impatient or irritated customers, especially during rush hours

27. CHEF
• In charge of running the kitchen and working directly with the
culinary staff.
• Decides what food items are on the menu at the restaurant
• Figuring out what went wrong when a customer is unhappy with the
food or drink.

28. ASSISTANT COOK
• Store and dispose food
• Recording supply Use
• Clean and prepare cooking station
• Food preparation
• Wash the plates

29. BARISTA
• Prepare beverages, such as coffee, espresso drinks, blended coffees,
teas etc
• Clean or sanitize work areas, utensils, or equipment.
• Check temperatures of freezers, refrigerators, or heating equipment to
ensure proper functioning.
• Order, receive, or stock supplies or retail products.

30. WAITER/WAITRESS
• Greets guests and presents them with the menu.
• Suggest food and beverages to the guest and also try to upsell.
• Performing basic cleaning tasks as needed or directed by supervisor.
• Communicate to the guest and provide assistance with their queries.
• Promptly respond to guest with any additional request.

31. TOTAL WORKFORCE
Position/Division Manpower
Manager/Accountant/Cashier 1
Chef 2
Assistant Cook 2
Barista 1
Waiter/Waitress
Total WorkForce
2
8

32. Partnership
Food panda
the food panda group is a global mobile food delivery marketplace
headquartered operating in 40 countries and territories, including
Malaysia. The service allows users to select from local
restaurants and place orders via the mobile application as well as
the website. the company has partnered with over 58,000
restaurants.
Radio station
for example, One FM and hitz fm in malaysia.it can help to promote our
café and those Malaysian singer that will perform in our café. through
radio station, people can actually recognize our café and those singers
more quickly because we listen to the radio every day.

33. FINANCIAL PLAN

34. STARTING CAPITAL
• Total of RM250,000
• Loan RM50,000 from bank from 5 partner, interest rate of 7% with
a 5 year tenure
• Rental, renovation, assets, food ingredient, maintenance, worker’s
pay, utilities, fees (one-time & monthly), etc

35. FEES
• Business registration fees – RM60
• Solicitor’s fees (lawyer fees) – RM3,000
• Domain name registration – RM1,000
• Insurance (public liability, income protection, vehicles, etc.) –
RM900 monthly
• Licenses and permits (food license) – RM150
• Food handling certificates – RM150

36. SHOPLOT
• Rental – RM10,000 per month
• Advanced Down payment – RM20,000
• Renovation & Decoration – RM30,000
• Grunge style
• Stage
• Counter

37. EQUIPMENT AND SUPPLIES
• Furniture – RM20,000 (Chair, Table, etc)
• Utilities – RM5,000 per month (Electric,
Water, Gas)
• Business-related equipment – RM15,000
(Stove, Fridge, etc)
• Safety equipment – RM2,000 (Fire
Extinguisher, First-aid Kit)
• Food supplies – RM3,000 per month

38. ADVERTISING AND PROMOTING
• Business Card – RM40 for 3 boxes
• FoodPanda
• Partnership for advertising
• Delivery
• Pay by commission

39. EMPLOYEE EXPENSES
• 7 employee
• RM1,200 to RM 3,500 per employee
• Total of RM13,400
• EPF – 12% per employee
• Annual medical claim – Maximum RM800 per employee per year
• Uniform – RM100 per employee

40. Employee’s Pay Breakdown
Manager – RM3500
Chef – RM2500
Assistant Chef (2) – RM1500
Barista – RM2000
Waiter/Waitresses(2) – RM1,200

41. TECHNOLOGICAL EXPENSES
• Phone bill – RM100 per month
• Wi-Fi – RM 200 per month
• Computerized cash register – RM400
• Software – RM700 (Payroll, Inventory & Billing)
• Sound system – RM 10,000
• Safety – RM5,000 (Fire alarm, Security system)

42. INCOME
Product
Food - At least earn around 80%
more than the cost
Service
Rental of stage - RM50 per hour
Art Gallery – Depends on the artist
and artwork

43. FORECASTED SALE
• 1st year - RM100,000
• 2nd year - RM120,000 - Increase of 20%
• 3rd year - RM150,000 - Increase of 40%

44. REVENUE & LOST
Total cost for opening: RM149,460
Monthly cost: RM29,689
Within 2 years, earn back the cost.
Partners will equally spilt the profit or loses
Because everyone invested the same amount of money

45. CONCLUSION

46. Service- courteous, efficient and attentive
Management - firm and stable food, beverage
and labour cost. To inspired to repeat business, to
encourage word-of-mouth recommendation.
Product quality - The authentic Malaysian
delicacy, exotic coffee based beverages, and entertainment
hub.

47. REFFERENCE

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